Distro blog · Jul 2026
Distro described quoting, plan/spec and sales-enablement automation as tools to address retiring-rep knowledge loss and labor shortages while augmenting smaller teams.
The AI co-pilot for sales reps at industrial wholesale distributors.
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Distro (Full Measure Technologies, Inc.) is a privately held AI software company building an agentic revenue and sales-automation platform for industrial and wholesale distributors and manufacturers’ representatives. It is designed to make sales and counter teams faster without replacing industry expertise, modernizing workflows that often depend on legacy ERP systems and tribal knowledge. [Distro About]
Primary product
An AI sales operating system for distributors, combining quoting and order entry, RFQ automation, product and pricing knowledge, customer-facing and internal AI sales agents, plan-and-spec/BOM analysis, CPQ, and accounts-payable automation.
Founded
2022
Headquarters
Palo Alto, California, United States
Team size
10–20
Industry
Technology, Information and Internet
Sub-industry
B2B SaaS; AI sales automation for wholesale and industrial distribution
227 jobs at Distro
Offices
Business model
Stage
Seed / YC-backed startup
Total raised
$500K
Latest round
Seed / Y Combinator · Jun 2024
Latest amount
$500K
Sep 2024 · Y Combinator [Tracxn](https://tracxn.com/d/companies/distro/__mpYkK9aa47B1lAwRFJWXQIvvpGleavd9DWB9SzgaiNk/funding-and-investors)
Jun 2024 · Y Combinator
Leadership
Founder & CEO
Head of Product
Head of Product Design
Engineer and Advisor
Founding Account Executive
Founding Account Executive / Senior Account Executive, SaaS
Investors
The company emphasizes domain immersion, customer-driven product development, and augmenting rather than replacing distribution professionals. Its stated team mix includes industry operators, repeat founders, and AI engineers; the company describes its approach as building an “Iron Man’s suit, not the Terminator.” Public evidence also shows a distributed workforce and at least one fully remote international engineering contract role, but no definitive company-wide work-policy or benefits page was found.
Compensation
Public compensation evidence is limited. A fully remote Philippines senior full-stack engineering contract listed compensation of $3,000–$4,500 per month for an initial six-month term, with possible conversion to full-time. No reliable company-wide salary bands, equity terms, or benefits package were found.
Pricing
Enterprise pricing is negotiated through an Order Form rather than publicly posted. Terms describe upfront, non-refundable platform/service fees, typically a one-year initial term with automatic annual renewals, and possible renewal-price increases with 90 days’ notice.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $3M–$5M (third-party estimate; not company-reported)
Distro blog · Jul 2026
Distro described quoting, plan/spec and sales-enablement automation as tools to address retiring-rep knowledge loss and labor shortages while augmenting smaller teams.
Distro / LinkedIn · Jun 2026
Distro reported that Jason Sullivan led an AI-in-distribution seminar at the SWA annual convention.
PHCP Pros · Jun 2026
Distro launched a redesigned website describing its expanded agentic platform, including AI quoting and order entry, plan and spec, Distro Agent, accounts payable, ERP integrations and customer results.
Southern PHC · May 2026
Coverage of Distro’s new website and expanded product information, metrics, case studies and industry coverage beyond plumbing, heating and cooling.
HVACR Trends · Jan 2026
Industry article featuring Distro and CEO Jason Sullivan on how Distro's platform integrates with ERP and distributor workflows to speed quoting, protect margins, and support branch consistency; mentions partnerships and tools such as AskA2L for refrigerant transition support [HVACR Trends](https://hvacrtrends.com/ai-for-distributors-entire-sales-team).