Other
Mar 2024Reuters reported a second profit warning in five months, a sharp share-price fall, customer losses and investor skepticism about the ready-to-eat expansion and cost-reduction strategy.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
HelloFresh SE is a Berlin-founded, publicly listed global digital-first food solutions company. It began as a meal-kit provider and now delivers meal kits, ready-to-eat meals, meat and seafood, and premium pet food directly to consumers through a data-driven, vertically coordinated supply chain.
Primary product
Subscription/flexible-order meal kits: pre-portioned ingredients and recipes delivered to customers, with adjacent ready-to-eat meals (Factor), meat/seafood (Good Chop), and pet food (The Pets Table).
Founded
2011
Headquarters
Prinzenstraße 89, 10969 Berlin, Germany
Team size
Approximately 18,000–21,000 globally; the FY2025 company factsheet/careers materials cite approximately 18,000, while reported year-end group headcount is approximately 19,065.
Work style
Flexible
Industry
Consumer services / food technology
Sub-industry
Meal kits, direct-to-consumer food delivery, ready-to-eat meals and digital FMCG
Offices
Berlin
Saarbrücken
New York
Chicago
Boulder
London
Amsterdam
Sydney
Toronto
Auckland
Business model
Direct-to-consumer subscription with flexible ordering, skipping and cancellation
Recurring meal-kit delivery
Ready-to-eat meal delivery
Funding
Stage
Public company; post-IPO equity and debt financing rather than a current venture round
Nov 2017
Jun 2017
Dec 2016 · Baillie Gifford
People & investors
Leadership
Group Chief Executive Officer; co-founder
Fabien Simon
Chief Financial Officer
Edward Boyes
Chief Business Officer; co-founder of HelloFresh UK
Assaf Ronen
Chief Operating Officer / Management Board member; technology, operations, marketing and customer service
Founders
Jessica Nilsson
Co-founder
Thomas Griesel
Co-founder; CEO International
Work & culture
The company describes an entrepreneurial, ownership-oriented, diverse, dynamic and data-driven culture with a local start-up feel. HelloTech emphasizes autonomous cross-functional product teams, agile delivery, continuous learning, collaboration with Product and Design, and centralized plus local engineering teams.
Work style
Flexible
Compensation
Public signals include employee participation/share-based incentive programs and advertised learning and development benefits. Role-specific compensation ranges and a group-wide visa policy were not established from the reviewed public sources.
Benefits
Flexible working arrangements
HelloFresh/meal-box discounts
Health and well-being programs
Learning and development programs
Internal mobility and relocation opportunities
Talent community, career-growth resources and events
Equal-opportunity and reasonable-accommodation commitments
Product & market
Pricing
Paid per delivered box or ready-to-eat order, generally via recurring subscription with flexible skips/cancellations; prices vary by brand, market, serving count, meal choice, delivery and promotions.
Differentiators
- —Personalized menu and recipe selection
- —Pre-portioned ingredients reduce planning, shopping and food waste
- —Large multi-brand food-solutions portfolio
- —Data-driven personalization and demand planning
- —Direct control of fulfillment and customer relationship
- —Global scale with local-market operations
- —Combination of meal kits and ready-to-eat offerings
- —Technology-enabled, vertically coordinated supply chain
Scale & contact
Estimated revenue
Approximately €6.7–€7.7 billion annually; reported FY2025 revenue was approximately €6.8 billion and FY2024 revenue €7.661 billion.
Signals & risks
Layoff
May 2024HelloFresh closed its Atlanta-area distribution facility, affecting approximately 727 jobs.
SourceLayoff
Mar 2025HelloFresh announced closure/consolidation of its Grand Prairie, Texas distribution center, with a WARN notice covering 273 workers; the report also describes Arizona staffing reductions and the prior Atlanta closure.
Latest news
The Guardian · Mar 2026
Reported on 2025 sales decline, approximately 900 UK job cuts, distribution-site closures, reduced headcount and exits from Spain and Italy.
HelloFresh Group · Mar 2026
FY2025 revenue was approximately €6.8 billion, AEBITDA €422.8 million, and approximately 80% of the €300 million efficiency program had been implemented; 2026 guidance called for revenue decline of 3%–6% in constant currency.
Grocery Dive · Mar 2025
Covered the Grand Prairie closure and 273 affected workers, alongside broader North American distribution and staffing consolidation.
Reuters · Mar 2024
Covered profit warnings, customer losses, cost pressure and investor concern about HelloFresh’s pivot toward ready-to-eat meals.
Open Positions
333 jobs at HelloFresh
Process Excellence Specialist- Customer Care Operations
On-site
Customer Care
Manila, Manila, Philippines
Today
On-site
Full-time