Gusto

Provides growing businesses with everything to take care of their team.

gusto.com

HQ: San Francisco, CA, USA

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Gusto is a private payroll, HR, benefits, and compliance platform for small and midsize businesses, with an embedded payroll API/product line for platform partners.

Primary product

Cloud payroll and HR software (plus benefits, compliance, and embedded payroll/API offerings)

Founded

2011

Headquarters

San Francisco, California, United States

Team size

1001-5000

Industry

Software Development

Sub-industry

Payroll / HR Tech / Benefits / Compliance SaaS

Offices

Denver, CO

Scottsdale, AZ

New York, NY

San Francisco, CA

Business model

SaaS

usage-based embedded payroll/API

B2B financial services / partner revenue-share

Funding

Stage

late-stage private

Total raised

$746.2M

Series A

Jul 2025 · Zentavo VC

Series E

Aug 2021 · T. Rowe Price

$175M

Secondary Market

Feb 2018 · Akkadian Ventures

Seed Round

Dec 2012

$6.1M

People & investors

Leadership

Joshua Reeves

Co-founder & CEO

Edward Kim

Co-founder & CTO

Tomer London

Co-founder & CPO

Mike Taylor

CFO

Investors

Work & culture

Public-facing materials emphasize serving small businesses, simplifying payroll/compliance, and building with heart. The company also highlights product/partner depth through embedded payroll and integrations.

Compensation

No public compensation ranges were found in the company sources reviewed. Careers pages likely contain role-specific salary bands, but I did not verify any.

Product & market

Pricing

Core SaaS subscriptions plus partner/API monetization and revenue-share arrangements for some embedded products.

Differentiators

—Payroll + HR + benefits + compliance in one platform
—Strong SMB focus
—Embedded payroll/API for software platforms
—Integrated tax filing and compliance workflows
—Partnership-led expansion into adjacent products like retirement, health insurance, accounting, workers' comp, and international hiring

Technology

clickable

linux

workato

6sense

github actions

linkedin recruiter

gmail

salesforce crm

copado

jest

chef

adobe acrobat

heroku

junit

rpa

munki

intercom

kubernetes

hcm

source intelligence

Customers

Small businesses

Startups

Mid-sized businesses

Large businesses

Platform partners using Gusto Embedded

Competitors

ADP

Paychex

Rippling

Deel

Paylocity

TriNet

Zenefits

Oyster

BambooHR

Workday

Scale & contact

Estimated revenue

~$500M (Exa / public company estimate); more recent reporting says Gusto surpassed $1B in revenue in 2026.

Estimated monthly visits

10M

Traffic estimate as of Jun 2026

Signals & risks

Acquisition

Jun 2021

Acquired Ardius to expand into R&D tax credits.

Source

Acquisition

Jul 2021

Acquired Symmetry Software as part of a broader product expansion strategy.

Source

Acquisition

Oct 2021

Acquired Remote Team to support more international hiring.

Source

Acquisition

Sep 2025

Announced acquisition of Guideline; later reporting estimated the deal at about $600M.

Source

Other

May 2026

TechCrunch reported Gusto surpassed $1B in annual revenue and had been cash-flow positive for several years; not a risk signal, but a material milestone.

Source

Latest news

TechCrunch: Gusto hits $1B revenue, a figure that brings it closer to public markets

TechCrunch · May 2026

Reports Gusto surpassed $1B in revenue, is cash-flow positive, and remains a public-market candidate.

Gusto Welcomes Mosey to Close the Compliance Gap for Small Businesses

Gusto · Apr 2026

Gusto announced the acquisition of Mosey to expand compliance automation beyond HR and payroll.

The Future of Retirement Benefits Starts Here: Gusto 401(k) Powered by Guideline

Gusto · Nov 2025

Gusto says Guideline is now part of Gusto and launches Gusto 401(k), expanding retirement benefits inside the platform.

TechCrunch: Sources: Gusto paid $600M to acquire Guideline, plans to divest customers linked to rivals

TechCrunch · Oct 2025

Discusses Gusto’s acquisition of Guideline and competitive implications in retirement-plan distribution.

Welcoming Guideline to Gusto

Gusto · Aug 2025

Gusto announced an agreement for Guideline to join Gusto, a major retirement benefits milestone and strategic acquisition/combination.

About / licenses Blog / Company News Careers Embedded blog Engineering blog GitHub Homepage Investors LinkedIn company Security

SourcesGusto homepage / company profile SEC EDGAR filer page for Gusto, Inc.SEC filing text showing address and founders Gusto Embedded blog Gusto about/licenses

Jobs and careers at Gusto

95 jobs at Gusto

Payment Operations Manager

On-site

Product Management

New York, NY - Hybrid; San Francisco, CA - Hybrid; Denver, CO - Hybrid

1d ago

On-site

Full-time