NYU Entrepreneurship · Jul 2026
Founder retrospective describing Rilla’s path through numerous markets before finding product-market fit in home remodeling and field sales.
Public company, workplace, funding, and market signals
Updated Jul 28, 2026
Rilla (Rillavoice, Inc.) is a New York-based private software company building AI-powered conversational intelligence for offline, in-person sales and service. Its mission is to make the offline world searchable by recording, transcribing, analyzing, and coaching real-world customer conversations.
Primary product
Rilla AI Coaching / Virtual Ridealongs, including Rick AI: mobile and voice-first tools for recording in-person sales conversations, transcription, script scoring, talk-ratio analysis, AI roleplay, real-time coaching, and manager analytics.
Founded
2019
Headquarters
New York, New York, United States
Team size
100-150
Work style
Onsite
Industry
Software Development
Sub-industry
30 jobs at Rilla
Conversational intelligence, speech analytics, and AI sales coaching for field and in-person teams
Offices
Business model
Leadership
Founder and CEO
Co-Founder and CTO
Head of Growth
Head of Customer Success
Co-Founder and Chief AI Officer
Co-Founder
Founders
Co-Founder and CTO
Investors
Rilla describes a high-performance, in-office NYC culture centered on obsession, speed, simplicity, fun, customer focus, rapid feedback, and ownership. Job postings describe approximately 60-hour workweeks and frequent customer contact; the company says it pays at the 90th percentile of market rates.
Work style
Onsite
Compensation
Public engineering postings show estimated salaries of approximately $200,000-$300,000 for Applied AI and $230,000-$300,000 for Mobile engineering, plus possible equity, sign-on bonus, and benefits. Relocation and a $1,500/month rent stipend are advertised for relevant roles. Visa sponsorship is not publicly confirmed.
Benefits
Pricing
Primarily annual per-seat SaaS; Sacra reports approximately $4,000-$5,000 per seat per year with a five-seat minimum. Earlier founder commentary described roughly $5,000 per annual license and no free trial; public pricing is not posted by Rilla.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $50M-$100M annualized; Sacra estimates $70M ARR as of April 2026. This is a third-party estimate, not reported revenue.
Estimated monthly visits
18.9K
NYU Entrepreneurship · Jul 2026
Founder retrospective describing Rilla’s path through numerous markets before finding product-market fit in home remodeling and field sales.
Sacra · May 2026
Sacra estimates $70M ARR in April 2026 and describes the $68.5M Series B, approximately $757M post-money valuation, pricing, competition, and vertical expansion.
Power100 · Jan 2026
Coverage of Rilla Masters 2025 describing the launch of an all-new mobile app and Hands-Free Ridealongs product.
Nasdaq / PR Newswire · Jan 2026
Major partnership announcement bringing Rilla’s coaching tools to The Home Depot’s service and sales professionals.
PR Newswire / Rilla · Jan 2026
Rilla announced a collaboration bringing real-time AI coaching to Home Depot service and sales professionals nationwide.