Rilla

Conversation intelligence software for offline commerce.

HQ: New York, NY, USA

Company research

Public company, workplace, funding, and market signals

Updated Jul 28, 2026

Overview

Rilla (Rillavoice, Inc.) is a New York-based private software company building AI-powered conversational intelligence for offline, in-person sales and service. Its mission is to make the offline world searchable by recording, transcribing, analyzing, and coaching real-world customer conversations.

Primary product

Rilla AI Coaching / Virtual Ridealongs, including Rick AI: mobile and voice-first tools for recording in-person sales conversations, transcription, script scoring, talk-ratio analysis, AI roleplay, real-time coaching, and manager analytics.

Founded

2019

Headquarters

New York, New York, United States

Team size

100-150

Work style

Onsite

Industry

Software Development

Sub-industry

Conversational intelligence, speech analytics, and AI sales coaching for field and in-person teams

Offices

New York, New York (HQ)

Brooklyn, New York

Business model

B2B SaaS

Per-seat annual subscriptions

Enterprise sales and expansion

Customer-specific integrations and implementation

Funding

Stage

Series B / growth-stage private company

Total raised

$78.9M

Latest round

Series B · Jun 2025

Latest amount

$68.5M

Pre-Seed

Aug 2024 · Blockchange Ventures

Seed

Dec 2022 · Crew Capital

$3.7M

People & investors

Leadership

Sebastian Jimenez

Founder and CEO

Christopher (Chris) Martin

Co-Founder and CTO

Jake Bell

Head of Growth

Mark Winhoffer

Head of Customer Success

Michael Castellanos

Co-Founder and Chief AI Officer

Lukasz Niepolski

Co-Founder

Founders

Christopher Martin

Co-Founder and CTO

Investors

Work & culture

Rilla describes a high-performance, in-office NYC culture centered on obsession, speed, simplicity, fun, customer focus, rapid feedback, and ownership. Job postings describe approximately 60-hour workweeks and frequent customer contact; the company says it pays at the 90th percentile of market rates.

Work style

Onsite

Compensation

Public engineering postings show estimated salaries of approximately $200,000-$300,000 for Applied AI and $230,000-$300,000 for Mobile engineering, plus possible equity, sign-on bonus, and benefits. Relocation and a $1,500/month rent stipend are advertised for relevant roles. Visa sponsorship is not publicly confirmed.

Benefits

Medical, dental, and vision insurance

Unlimited or take-what-you-need paid time off

401(k)

Gym membership

Commuter benefits

Parental support

Relocation assistance

$1,000 annual learning and personal-growth stipend

$1,500 monthly rent stipend for eligible employees near the office

Breakfast, lunch, dinner, and supplementary food and drink

Tech equipment

Product & market

Pricing

Primarily annual per-seat SaaS; Sacra reports approximately $4,000-$5,000 per seat per year with a five-seat minimum. Earlier founder commentary described roughly $5,000 per annual license and no free trial; public pricing is not posted by Rilla.

Differentiators

—Built specifically for offline, face-to-face sales and service rather than online meetings
—Virtual ridealongs let managers coach remotely without physically accompanying reps
—AI adapts to each company’s sales process and top-performer standards
—Hands-free mobile and voice-first workflows for field teams
—Conversation capture, transcription, scoring, analytics, and coaching in one platform
—Customer-specific integrations and forward-deployed implementation
—Expansion from home services into retail, home building, dental, energy, and enterprise frontline operations

Technology

Python

TypeScript

FastAPI

PyTorch

OpenAI APIs

Baseten

LiteLLM

AWS

LiveKit

PostgreSQL

Redis

Amazon S3

React

React Native

Node.js

Turborepo

Lodash

Zod

GitHub Actions

Terraform

Customers

The Home Depot

KKR

Neighborly

PulteGroup

Window Nation

ReBath

Duke Energy

Adams Automotive

Red Door Homes

Competitors

Siro

Gong

Chorus

Seismic

NICE

Highspot

ServiceTitan (adjacent system-of-record/platform)

Scale & contact

Estimated revenue

Approximately $50M-$100M annualized; Sacra estimates $70M ARR as of April 2026. This is a third-party estimate, not reported revenue.

Estimated monthly visits

18.9K

hello@rilla.com +1-914-873-5454

Latest news

27 Markets, One Rilla: Sebastian Jimenez at SLP

NYU Entrepreneurship · Jul 2026

Founder retrospective describing Rilla’s path through numerous markets before finding product-market fit in home remodeling and field sales.

Rilla revenue, funding & news

Sacra · May 2026

Sacra estimates $70M ARR in April 2026 and describes the $68.5M Series B, approximately $757M post-money valuation, pricing, competition, and vertical expansion.

Rilla Masters launches Hands-Free Ridealongs and new mobile app

Power100 · Jan 2026

Coverage of Rilla Masters 2025 describing the launch of an all-new mobile app and Hands-Free Ridealongs product.

The Home Depot to Advance Customer Experience Using Rilla’s AI-Powered Coaching

Nasdaq / PR Newswire · Jan 2026

Major partnership announcement bringing Rilla’s coaching tools to The Home Depot’s service and sales professionals.

The Home Depot to Advance Customer Experience Using Rilla’s AI-Powered Coaching

PR Newswire / Rilla · Jan 2026

Rilla announced a collaboration bringing real-time AI coaching to Home Depot service and sales professionals nationwide.

Jobs and careers at Rilla

30 jobs at Rilla

Software Engineering Intern, 2028 Grads

On-site

Engineering

New York City; Brooklyn, New York, USA

3d ago

On-site

Full-time