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Sep 2025GetLatka lists a 2025 'M&A Offer' round / valuation for rex.fit, but I did not find a corroborating acquisition announcement from the company itself.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
rex.fit is a health/fitness startup that builds AI nutrition and workout tracking products, led publicly by Rangel Milushev and Ahmad Roumie. Its flagship product is The Drop, a wearable that uses computer vision to automatically log meals and pair with a companion coach/app.
Primary product
The Drop, a fully automated nutrition-tracking wearable plus AI nutrition/workout coach
Founded
2023
Headquarters
Dover, Delaware, United States; BabylonAI GmbH is also registered in Zürich, Switzerland
Team size
1-10
Industry
Software Development
Sub-industry
AI nutrition tracking / fitness wearables
Offices
Dover, Delaware, United States
Zürich, Switzerland
Business model
B2C hardware sales
B2C subscription
B2B white-label/API
Funding
Stage
Seed
Total raised
$800K
Latest round
Seed · Apr 2023
Latest amount
$800K
Apr 2023
People & investors
Work & culture
Public messaging emphasizes making fitness accessible, fun, and effective, with low-friction tracking and gamified workouts rather than obsessive calorie logging.
Product & market
Pricing
Hardware starts at $199; Rex Premium is a subscription product priced at $19.99/month; B2B white-label/API offerings are also promoted.
Differentiators
- —Fully automated wearable nutrition tracking using computer vision
- —Automatic meal detection and photo capture instead of manual logging
- —Companion coaching via WhatsApp and Telegram
- —Workout feedback plus nutrition guidance in one product
- —B2B API / white-label solutions for gyms and fitness chains
- —Body-scanning / broader wellness features
Technology
computer vision
AI/LLMs
WhatsApp
Telegram
Stripe
OpenAI API
Twilio API
YouTube API
Customers
individual consumers
fitness chains
gym chains
health coaches
personal trainers
wellness centers
Competitors
MyFitnessPal
Lose It!
Cronometer
Whoop
Apple Watch
Oura
Garmin
Scale & contact
Estimated revenue
Estimated at about $330K ARR (GetLatka, 2025)
Estimated monthly visits
8.2K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Fox News · Dec 2024
Fox News profiled The Drop, describing it as a fully automated nutrition tracker with computer vision, a companion app, and a $199 Kickstarter price point.
Athletech News · Dec 2024
Covers the Kickstarter launch of The Drop, the $199 device, the lifetime Rex Premium subscription, and the company’s white-label / future B2B positioning.
FitTechGlobal · Dec 2024
Describes the wearable’s meal detection, AI analysis, and exercise recommendations, and quotes the company on avoiding obsessive calorie tracking.
Fitt Insider · Dec 2024
Press release describing The Drop launch, Rex.fit’s prior Nutribot traction, and backing from Y Combinator and Entrepreneur First.
The Recursive · Dec 2024
Press coverage of the Drop launch, including the company’s claim that the device automates nutrition tracking and uses a lifetime Rex app subscription.
Jobs and careers at rex.fit
0 jobs at rex.fit
No open positions
Check back later for new openings