GetLatka lists a 2025 'M&A Offer' round / valuation for rex.fit, but I did not find a corroborating acquisition announcement from the company itself.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
rex.fit is a health/fitness startup that builds AI nutrition and workout tracking products, led publicly by Rangel Milushev and Ahmad Roumie. Its flagship product is The Drop, a wearable that uses computer vision to automatically log meals and pair with a companion coach/app.
Primary product
The Drop, a fully automated nutrition-tracking wearable plus AI nutrition/workout coach
Founded
2023
Headquarters
Dover, Delaware, United States; BabylonAI GmbH is also registered in Zürich, Switzerland
Team size
1-10
Industry
Software Development
Sub-industry
AI nutrition tracking / fitness wearables
Offices
0 jobs at rex.fit
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Business model
Stage
Seed
Total raised
$800K
Latest round
Seed · Apr 2023
Latest amount
$800K
Apr 2023
Investors
Public messaging emphasizes making fitness accessible, fun, and effective, with low-friction tracking and gamified workouts rather than obsessive calorie logging.
Pricing
Hardware starts at $199; Rex Premium is a subscription product priced at $19.99/month; B2B white-label/API offerings are also promoted.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Estimated at about $330K ARR (GetLatka, 2025)
Estimated monthly visits
8.2K
Traffic estimate as of Jun 2026
GetLatka lists a 2025 'M&A Offer' round / valuation for rex.fit, but I did not find a corroborating acquisition announcement from the company itself.
SourceFox News · Dec 2024
Fox News profiled The Drop, describing it as a fully automated nutrition tracker with computer vision, a companion app, and a $199 Kickstarter price point.
Athletech News · Dec 2024
Covers the Kickstarter launch of The Drop, the $199 device, the lifetime Rex Premium subscription, and the company’s white-label / future B2B positioning.
FitTechGlobal · Dec 2024
Describes the wearable’s meal detection, AI analysis, and exercise recommendations, and quotes the company on avoiding obsessive calorie tracking.
Fitt Insider · Dec 2024
Press release describing The Drop launch, Rex.fit’s prior Nutribot traction, and backing from Y Combinator and Entrepreneur First.
The Recursive · Dec 2024
Press coverage of the Drop launch, including the company’s claim that the device automates nutrition tracking and uses a lifetime Rex app subscription.