Reddit, Inc. operates Reddit, a community-of-communities platform where people post, comment, vote, and participate in interest-based communities. The company monetizes that community and conversation graph primarily through advertising, supplemented by data licensing and emerging user-economy products.
Primary product
Reddit website and mobile apps, including subreddits/communities, search, Reddit Answers, Reddit Pro, and advertising products such as Reddit Ads and Reddit Max.
Headquarters
San Francisco, California, United States
Team size
2,500-3,000 employees; 2,555 as of December 31, 2025
Industry
Social networking platforms
Sub-industry
Online communities, user-generated content, digital advertising, and data licensing
Offices
San Francisco, California, United States
New York City, New York, United States
Chicago, Illinois, United States
Dublin, Ireland
Business model
Advertising, including promoted posts and performance/brand advertising
Data licensing to AI and other commercial partners
User economy and paid digital products
B2B tools for advertisers, publishers, and community builders