LinkedIn · May 2026
Pulley announced a spring 2026 product release including 83(b) filing support, new equity plan reports, ISO/NSO exercise flows, stakeholder ownership views, and bulk grant additions.
Pulley helps founders and finance teams manage their equity and cap…
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Pulley is a Bay Area fintech SaaS company that helps founders and finance teams manage cap tables, equity, tokens, compliance, fundraising scenarios, valuations, and liquidity events. It is positioned as founder-first infrastructure with human expert support and transparent pricing.
Primary product
Cap table and equity management platform
Founded
2019
Headquarters
Oakland, California, United States (legal address on the terms page; some third-party profiles list San Francisco)
Team size
80-90
Work style
Remote
Industry
Software Development
Sub-industry
Cap table and equity management software
Offices
Oakland, California, United States
San Francisco, California, United States
Mountain View, California, United States
Business model
B2B SaaS subscription
tiered annual pricing
managed services
professional services
Funding
People & investors
Leadership
CEO / Founder
Co-founder & President
VP of Marketing
Head of Engineering
Head of People
Founders
Co-founder
Work & culture
High-performance and mission-driven, with an emphasis on principles over playbooks, momentum over speed, ideas over egos, conviction over consensus, and proactive execution. Public messaging also suggests a remote-friendly, founder-focused, and customer-obsessed culture.
Work style
Remote
Compensation
Public compensation signals point to equity-heavy startup offers, multiple package options, and a strong emphasis on ownership. Pulley’s public guidance suggests roughly 50th-percentile cash and 90th-percentile equity for early startup hiring; no public salary bands were found.
Benefits
Strong equity packages
Regular team events and offsites
Parental leave
401(k) match (US)
Health insurance (US & Canada)
WFH stipend
Learning stipend
Wellness stipend
Unlimited PTO
Product & market
Pricing
Annual subscription pricing with stakeholder-based tiers; public plans start at $1,200/year for up to 25 stakeholders and $3,500/year for up to 40 stakeholders, with enterprise custom pricing.
Differentiators
- —Founder-first and finance-team-first product focus
- —Simple, user-friendly UI
- —Transparent fixed pricing
- —Human expert support and managed services
- —Does not monetize customer data
- —Fast onboarding
- —Integrated 409A and compliance workflows
- —Supports both equity and token management
- —Liquidity integrations with Nasdaq Private Market
- —Audit-ready reporting and scenario modeling
Technology
React
TypeScript
JavaScript
Python
PostgreSQL
Redis
Kubernetes
Docker
Terraform
Vercel
Google Analytics
Google Tag Manager
HubSpot
Salesforce
Greenhouse
Rippling
BambooHR
Slack
GitHub
Stripe
Customers
Linear
LayerZero
Mysten Labs
OpenZeppelin
Clubhouse
Fast
Built Robotics
DataOceans
Axoflow
Stripe
Competitors
Carta
Morgan Stanley Shareworks
Capbase
Ledgy
Eqvista
Scale & contact
Estimated revenue
About $3.9M ARR (2024 estimate)
Estimated monthly visits
114.3K
Traffic estimate as of Jun 2026
Latest news
Business Wire · Jul 2025
Pulley was recognized on CNBC and Statista’s 2025 Top Fintech Companies list; the release said more than 8,000 companies trust the platform.
Pulley blog · Oct 2024
Pulley announced its integration with Nasdaq Private Market to bring secondary liquidity workflows directly into its cap table platform.
Pulley blog · Aug 2024
Pulley introduced custom reporting, in-house 409A capabilities, expanded HRIS integrations, and improved stock-based compensation reporting.
Forbes · Feb 2024
Forbes highlighted Pulley as a Fintech 50 newcomer and noted its role in cap table and equity management for startups.
Jobs and careers at Pulley
0 jobs at Pulley
No open positions
Check back later for new openings