Identity verification and fraud detection platform.
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Persona Identities, Inc. (Persona) is a private San Francisco identity infrastructure company founded in 2018. It helps organizations collect, verify, manage, and make decisions about individual and business identities across onboarding, KYC/KYB/AML, fraud prevention, age assurance, trust and safety, and workforce identity. Its stated mission is to humanize online identity and build a safer, more accessible internet.
Primary product
A modular identity verification and identity operations platform: Inquiries and Verifications, government-ID/selfie/liveness checks, Reports, Workflows, Cases, Graph fraud intelligence, Dynamic Flow, Accounts, and Relay privacy-preserving identity infrastructure.
Founded
2018
Headquarters
San Francisco, California, United States (981 Mission Street, Suite 95 is the address stated in Persona’s privacy materials).
Team size
Approximately 400–700+; PitchBook reports 708 employees as of 2026, while LinkedIn/search-directory estimates are lower.
Work style
Hybrid
Industry
Software Development
Sub-industry
Identity verification, identity management, cybersecurity, KYC/KYB/AML and fraud prevention software
Offices
Business model
Stage
Late-stage venture / private, revenue-generating
Total raised
$417.5M
Latest round
Series D · Apr 2025
Latest amount
$200M
Apr 2025 · Founders Fund and Ribbit Capital
Sep 2021 · Founders Fund
May 2021 · Index Ventures
Jan 2020 · Coatue
Jan 2018 · First Round Capital / undisclosed seed participants
Persona describes a people-first culture (“People above all else”), with values including high standards, servant leadership, working in public, starting small/thinking big, and efficiency without compromising quality. Careers materials characterize engineering as collaborative, kind and supportive. The work model is hybrid for employees near an office, with fully remote roles also advertised.
Work style
Hybrid
Visa sponsorship
Limited
Compensation
Public job listings provide signals rather than a company-wide pay band: examples include roughly $130,000–$150,000 for a 2026 new-grad software-engineer role and $190,000–$250,000 for a senior security-engineer role. Listings also mention equity, relocation assistance and benefits. H-1B data show certified LCAs in FY2026 with reported salaries ranging from approximately $114,795 to $320,000; sponsorship should be confirmed role-by-role.
Benefits
Pricing
Essential starts at $250/month on a 12-month contract and includes 500 services/month, with additional services priced at $1.50 each. Growth and Enterprise use customized or volume/feature-based pricing. Persona says contracts are charged per successful verification rather than per attempt; free trials and an eligible-startup program are available.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M–$20M third-party estimate; separately, Forbes reported that Persona signed $100M of annual contracts in 2024, which is not the same as audited revenue.
Estimated monthly visits
726K
Traffic estimate as of Aug 2026
Researchers reported that frontend artifacts associated with a Persona testing/government-authorized environment were publicly accessible. Persona said the environment was isolated from production, contained no customer data, and characterized the material as frontend code rather than a backend breach. The report triggered privacy and surveillance scrutiny.
SourceDiscord ended a short Persona age-verification pilot after the public-code/privacy controversy. This was a customer-partnership termination, not evidence that Persona shut down.
SourceID Tech · Jul 2026
The company expanded early-access support for national digital identity schemes including EUDI Wallet, France Identité, Singpass, Korea Credit Bureau and ConnectID, plus an AirKey integration.
Persona blog · Jul 2026
Persona announced Singapore Singpass/MyInfo support, including local operating and GovTech approval details, initially through early access.
Biometric Update · Jun 2026
Coverage of Persona’s first-half 2026 selfie-fraud report, which analyzed more than 27 million fraudulent selfie attempts and quantified presentation, injection and generative-AI attack patterns.
Business Wire / Morningstar · May 2026
Persona announced FedRAMP Moderate Authorization, positioning its platform for U.S. federal identity verification and fraud-prevention deployments.
PR Newswire · Oct 2025
Launch of Persona Connect, a major product platform for shareable KYC/KYB and collaborative identity.
18 jobs at Persona