Peloton

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Peloton Interactive, Inc. is a global connected-fitness and wellness company combining premium exercise hardware, proprietary software, streaming instructor-led content, personalization, and a social member community. Its platform serves approximately 6 million members across the U.S., U.K., Canada, Germany, Australia, and Austria as of June 30, 2025.

Primary product

The Peloton connected-fitness platform: Bike/Bike+, Tread/Tread+, Row/Row+, Guide and Peloton App, paired with live and on-demand cycling, running, strength, yoga, Pilates, meditation, mobility and wellness content.

Founded

2012

Headquarters

New York City, New York, United States

Team size

2,500–3,000 employees; 2,145 U.S. employees and 511 international employees as of June 30, 2025

Work style

Hybrid

Industry

Fitness, wellness, technology and media

Sub-industry

Connected fitness hardware, digital fitness subscriptions and commercial fitness equipment

Offices

New York City, NY (corporate headquarters)

London, United Kingdom (international headquarters)

Plano, TX (Member Support)

Woodinville, WA (hardware/engineering)

Warsaw, Poland (engineering hub)

Precor facilities in the United States and international offices

Business model

Direct sale of connected fitness hardware

Recurring Connected Fitness and Peloton App subscriptions

Digital content and wellness services

Apparel and accessories

B2B Peloton for Business and Corporate Wellness

Commercial fitness equipment through Peloton Commercial and Precor

Funding

Stage

Public company; post-IPO financing/debt issuer

Total raised

$2.2B

Latest round

Post-IPO debt financing · Feb 2021

Latest amount

$1B

Post-IPO financing

Feb 2021

$1B

Series F

Aug 2018 · TCV

$550M

Series E

May 2017 · Wellington Management, Fidelity Investments, True Ventures and Kleiner Perkins

$325M

Series D

Nov 2015 · L Catterton

$75M

Series C

Apr 2015 · Tiger Global Management

$30M

Series B

Dec 2014

$2M

Conventional debt

Jun 2014

$6M

Series A

Dec 2012

$3M

People & investors

Leadership

Peter Stern

CEO and President

Nick Caldwell

Chief Product Officer

Francis Shanahan

Chief Technology Officer

Megan Imbres

Chief Marketing Officer

Dion Camp Sanders

Chief Commercial Officer

Dalana Brand

Chief People Officer

Founders

Graham Stanton

Co-founder

Hisao Kushi

Co-founder; former Chief Legal Officer

John Foley

Co-founder; former CEO and Executive Chair

Tom Cortese

Co-founder

Yony Feng

Co-founder; former Chief Product Officer

Investors

Balyasny Asset Management

Tiger Global Management

True Ventures

Wellington Management

Winslow Capital

Work & culture

Public hiring materials emphasize an autonomous, multifunctional agile engineering culture; learning, technical ownership, collaboration, inclusion and experimentation are recurring themes. Peloton describes itself as AI-forward and supports internal hackathons and AI-assisted development while prohibiting AI assistance during hiring assessments.

Work style

Hybrid

Compensation

Job postings describe location-based base salary plus annual equity awards and an Employee Stock Purchase Plan, with region-specific health and welfare benefits. Individual salary ranges vary by role and location; no single company-wide compensation range was established.

Benefits

Medical, dental and vision insurance

Short- and long-term disability coverage

Mental-health services

401(k) and potential matching

Tuition reimbursement

Student-loan paydown plans

Employee Stock Purchase Plan

Fertility and adoption support

Up to 18 weeks paid parental leave

Child-care and family-care discounts

Free Peloton Digital access

Product and apparel discounts

Commuter and Citi Bike benefits

Pet insurance

Volunteer Time Off, Civic Time Off and donation matching

Product & market

Pricing

Hardware purchases plus recurring subscriptions. Public U.S. support pricing lists All-Access at $49.99/month, App One at $12.99/month direct ($15.99 through iOS), and App+ at $28.99/month; hardware, taxes, delivery/assembly and promotions vary.

Differentiators

—Integrated premium hardware, software and exclusive instructor content
—Live classes, on-demand library, leaderboards and social community
—Strong instructor-led brand and broad modality catalog
—Personalization, performance tracking and AI-enabled features
—At-home, mobile, outdoor and commercial distribution
—Precor acquisition adds commercial-grade equipment, service and distribution
—B2C subscription economics combined with emerging B2B/commercial channels

Technology

Kotlin

Python

JavaScript/TypeScript

React

Next.js

GraphQL

REST

gRPC

PostgreSQL

MySQL

DynamoDB

MongoDB

Cassandra

Redis

Memcached

Kubernetes

Docker

Terraform

GitHub Actions

Customers

Individual consumers and households

Peloton Bike, Tread, Row and Guide members

Peloton App subscribers

Hotels and hospitality operators

Multifamily residential properties

Corporate wellness programs

Universities and education customers

Gyms and commercial fitness facilities

Competitors

Apple Fitness+

iFIT/NordicTrack

Zwift

Echelon

Lululemon Studio/Mirror

Tonal

ClassPass

Barry's

Traditional gyms and boutique fitness studios

Signals & risks

Acquisition

Apr 2021

Peloton completed its $420 million cash acquisition of Precor to add manufacturing, R&D and commercial-fitness capabilities.

Source

Layoff

May 2024

The 2024 restructuring plan included a 15% global headcount reduction and continued retail-showroom closures.

Source

Layoff

Aug 2025

Peloton announced another restructuring plan and an approximately 6% workforce reduction as part of a cost and profitability program.

Source

Layoff

Jan 2026

Reports described an additional reduction of approximately 11% of staff focused on engineering and enterprise functions.

Source

Other

Feb 2026

Q2 FY2026 reporting indicated the refreshed hardware lineup underperformed expectations with existing subscribers, while revenue fell 3% year over year to $657 million.

Source

Latest news

Peloton Announces Q3 FY2026 Financial Results

Peloton / SEC · May 2026

Peloton reported continued operational progress, 14% year-over-year Commercial Business Unit revenue growth and the Commercial Series expansion.

Peloton Officially Heads to the Gym with Connected Fitness Series for Heavy Use Locations

Peloton · Mar 2026

Peloton announced commercial Bike and Tread products designed for high-traffic gyms, combining Peloton software/content with Precor engineering and service.

Peloton’s gamble on expensive new hardware has yet to pay off

The Verge · Feb 2026

Coverage of Q2 FY2026 reported weaker-than-expected adoption of the refreshed hardware among existing subscribers, a further workforce reduction and 3% year-over-year revenue decline.

Peloton revamps equipment, raises prices ahead of holidays

CNBC · Oct 2025

Peloton introduced refreshed hardware and AI features, raised equipment and subscription prices, and expanded its commercial equipment strategy.

Peloton pivots to wellness alongside another layoff

The Verge · Aug 2025

Peloton’s FY2025 results coverage described its pivot from cardio fitness toward broader wellness, pricing changes and an approximately 6% workforce reduction.

Careers Company website Engineering blog Engineering/product-tech careers GitHub organization Investor relations LinkedIn company page Press/newsroom Team/about X

SourcesPeloton FY2025 Form 10-K Peloton Investor Relations Peloton careers and engineering posting Peloton team page Peloton pricing support Peloton Precor acquisition release Peloton CEO appointment release Peloton Commercial Series release AWS engineering case study

Jobs and careers at Peloton

59 jobs at Peloton

Peloton Expert (Part-Time) - High Wycombe

On-site

Sales

High Wycombe, England; High Wycombe, England, United Kingdom

2d ago

On-site

Full-time