Founded in 2020 by former Robinhood data scientists, Parafin provides financing to small businesses through the platforms they already use to run their operations. It works with marketplaces, payments companies and business software providers to offer loans and cash advances based on real-time sales and cash flow data, rather than personal credit scores. In 2025, Parafin expanded beyond capital advances, launching Pay Over Time with payroll provider Gusto. <p>Funding: $194 million from Ribbit Capital, Thrive Capital and GIC, among others. </p><p>Latest valuation: $750 million. </p><p>Date of last valuation: October 2024. </p><p>Bona fides: The company says it serves 39,000 businesses, up from about 27,000 a year ago. Revenue grew to $90 million in 2025 up from $68.6 million in 2024. </p><p>Cofounders: CEO Sahill Podar, 39; CTO and chief product officer Vineet Goel, 33; Ralph Furman, 40, (no longer with the company).</p>
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Parafin is a San Francisco-based financial infrastructure company that enables marketplaces, vertical SaaS platforms, payment processors, and other platforms to embed financial products for small businesses. It abstracts underwriting, capital markets, compliance, servicing, support, and money movement so partners can launch white-labeled financial services with a single integration.
Primary product
Embedded financial infrastructure, centered on Capital—a white-labeled working-capital and term-loan program—with additional Spend Card and Pay Over Time products.
Founded
2020
Headquarters
San Francisco, California, United States
Team size
100-150
Industry
Financial Services
Sub-industry
Embedded finance and SMB lending infrastructure
Offices
Business model
Stage
Series C / late stage
Total raised
$562M
Latest round
Series C · Dec 2024
Latest amount
$100M
Dec 2024 · Notable Capital
Aug 2024 · Jefferies and Trinity Capital
Apr 2024 · Silicon Valley Bank and Trinity Capital
Aug 2022 · GIC
Sep 2021 · Ribbit Capital and Thrive Capital
Leadership
Co-Founder and CEO
Co-Founder and Chief Product and Technology Officer
Head of Engineering
Archit Shah
General Counsel
Michelle C.
Head of Sales
Shelley Xu
Head of Business Operations and Strategy
Felicia Liang
Head of Design
Eugene Krimkevich
Head of Platform Growth
Andrea Leewong
Head of Marketing
John Quine
Head of Strategic Operations
Founders
Co-Founder; formerly President
Public careers and engineering material emphasize ownership, adaptability, continuous improvement, blameless retrospectives, trust, empathy, cross-functional collaboration, and solving difficult problems in machine learning, payments, compliance, and money movement. Current advertised roles are predominantly in San Francisco; a definitive remote or hybrid policy was not found.
Compensation
Public job listings and third-party employer data indicate competitive startup compensation, but Parafin does not appear to publish a consistent salary framework in the sources reviewed. Third-party employer ratings cited by Exa were approximately 4.1/5 for compensation and 4.4/5 overall, based on a small review sample.
Pricing
Platform-specific and generally not publicly disclosed. Capital products use a fixed capital fee or financing charge; Parafin's public examples show revenue-based repayment, fixed-term repayment, and no interest or late-fee framing for certain products. Platform partners can earn a share of capital fees when customers convert.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$100M-$250M annualized revenue/run-rate estimate. Parafin stated in its 2025 review that it surpassed $100M in annualized revenue run rate; no audited revenue figure was located.
Estimated monthly visits
50.2K
Traffic estimate as of Jun 2026
Parafin · Dec 2025
Parafin reported launching Pay Over Time, expanding term loans and multi-location capabilities, adding partners including Jobber, NMI, Kajabi, and accept.blue, securing new funding capacity through Cross River, surpassing $100M in annualized revenue run rate, and extending more than $25B in cumulative offers.
Business Wire · Dec 2025
The partnership made Parafin-powered financing available through NMI's network of approximately 4,000 channel partners, potentially reaching more than one million U.S. merchants.
Parafin · Nov 2025
Parafin reported that the 360 Payments program surpassed $100M in originations, funding more than 3,000 advances and loans to over 900 small businesses, with 85% of still-eligible businesses taking additional capital.
Parafin · Sep 2025
Parafin announced Pay Over Time, designed to let platforms offer financing for expenses such as inventory, equipment, payroll, advertising, and rent. Gusto's Payroll Bridge was an early deployment.
Business Wire · Dec 2024
Parafin announced a $100M Series C led by Notable Capital at a reported $750M valuation, with participation from Redpoint Ventures, Ribbit Capital, Thrive Capital, and GIC. The company said it was funding nearly $1B annually and expected to reach profitability within six months.
22 jobs at Parafin