Magic blog · May 2026
Magic argues that AI is best for repetitive, rule-based work, while human assistants are better for judgment-based tasks and complex problem-solving.
Extremely talented assistants for busy people
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Magic (getmagic.com) is a human-powered virtual assistant company that pairs clients with dedicated executive assistants and 24/7 backup support. The company positions itself as a remote-first, service-led business with subscription-based assistant plans, strong onboarding/training, and specialized use cases across business and personal work.
Primary product
Dedicated virtual executive assistants with 24/7 backup assistance
Founded
2015
Headquarters
Wilmington, Delaware, United States
Team size
500-600
Work style
Remote
Industry
Software Development
Sub-industry
Virtual assistant services / outsourcing
Offices
Wilmington, Delaware, United States (HQ)
Mountain View, California, United States
Business model
subscription-based service
dedicated assistant plans
on-demand backup assistance
outsourced workforce service
Funding
Stage
Venture
Total raised
$12.1M
Latest round
Venture Round · Nov 2023
Nov 2023
Mar 2015 · Sequoia Capital
Dec 2014 · Y Combinator
People & investors
Leadership
CEO & Co-Founder
Co-Founder
Co-Founder & CFO
Co-Founder & Head of Growth
Co-Founder & Head of Engineering
Barney Pell
Chief Strategist, Chief Scientist and Head of AI
Elmo Matote
Executive Business Partner
Kristine Nicasio
Customer Success Operations Director
Andrew Valle
Director of Customer Success
Alex Wilson
VP of Global Sales and Customer Success
Work & culture
Public materials describe a supportive, employee-focused, and highly remote culture with accessible management, flexible policies, and internal mobility from assistant roles into operations and leadership.
Work style
Remote
Benefits
Permanent work from home
Remote-first company
Paid training
Weekly 1-on-1 coaching
Career growth into leadership roles
Flexible policies
Product & market
Pricing
Weekly subscription pricing billed every 4 weeks; plan-based pricing by assistant hours with no long-term commitment.
Differentiators
- —Magic Match manual selection from top 0.5% of applicants
- —Dedicated human assistant model
- —24/7 backup assistance
- —Weekly 1-on-1 coaching for assistants
- —No long-term contracts
- —Secure Magic Vault for information sharing
- —Client-specific matching to workflows
Technology
WordPress
Webpack
Google Analytics 4
Google Tag Manager
HubSpot
jQuery
Font Awesome
WP Rocket
Cloudflare
Vercel
Airtable
Jira
Confluence
Dialpad
Pipedrive
Salesforce
ClickUp
Google Workspace
AWS Lambda
TypeScript
Customers
busy professionals
entrepreneurs
small businesses
Ro Health
Hacksmith Industries
Silicon Valley Girl / Marina Mogilko
healthcare staffing teams
sales and operations teams
Competitors
Zirtual
Wishup
Double
Upwork
Prialto
BELAY
Time Etc
Scale & contact
Estimated revenue
$300M-$400M
Estimated monthly visits
194.5K
Traffic estimate as of Jan 2026
Latest news
Magic blog · Feb 2026
Magic frames virtual assistants as a way to fill operational gaps across marketing, executive assistance, and industry-specific workflows.
Magic blog · Oct 2025
Magic promotes its assistant offering as a way to handle inbox management, scheduling, research, and data entry for entrepreneurs.
FinancialContent / AB Newswire · May 2025
A third-party article describes GetMagic as a subscription-based virtual assistant service and highlights review criteria such as speed, accuracy, and workflow integration.
Magic case study · Mar 2025
A customer story says Magic assistants help with travel, events, family organization, research, and e-commerce support, and use custom AI tools to improve efficiency.
Jobs and careers at Magic
0 jobs at Magic
No open positions
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