Acquisition
Aug 2024Lofty acquired Firepoint, a real estate CRM solution, and said Firepoint customers would transition to Lofty.
Company research
Public company, workplace, funding, and market signals
Overview
Lofty is a fractional U.S. real estate investing marketplace that lets users buy shares of rental properties, earn daily rental income, and resell holdings on a marketplace with no lockups. The public record for lofty.ai is somewhat inconsistent on headquarters and team footprint, but the company’s own materials emphasize a consumer/investor marketplace plus AI-assisted property discovery and support.
Primary product
Fractional U.S. real estate investing marketplace with $50 minimum shares, daily rental income, and secondary-market liquidity
Founded
2018
Headquarters
Oakland, California, United States
Team size
1-10 employees
Work style
Flexible
Industry
Real Estate
Sub-industry
fractional real estate investing / proptech
Offices
Oakland, California, United States
Miami, Florida, United States
Phoenix, Arizona, United States
Los Angeles, California, United States
Remote across the United States
Business model
fractional ownership marketplace
transaction fees on buy and sell orders
Funding
Stage
later stage VC / venture-backed
Total raised
$6M
Latest round
Later Stage VC · Sep 2024
People & investors
Leadership
CEO & Co-Founder
Co-Founder
Mark Keane
Co-Founder
CTO
Vice President, Enterprise Sales
Vice President, Marketing
Work & culture
Public materials suggest a remote-friendly, U.S.-distributed team with an investor/community-oriented product culture and heavy emphasis on AI, automation, and fast iteration.
Work style
Flexible
Benefits
daily rental income
property appreciation exposure
no lockups
instant secondary-market liquidity
$50 minimum entry
direct ownership in property-specific LLCs
investor-elected property managers
tax advantages such as depreciation
Product & market
Pricing
3% marketplace fee on both buy orders and sell orders; no public subscription pricing on the fractional-investing site
Differentiators
- —$50 minimum investment
- —daily rental distributions
- —no lock-up periods
- —24/7 marketplace liquidity
- —direct ownership in property-specific LLCs
- —investor-elected property managers
- —AI-vetted properties
- —no AUM fee publicly stated
Technology
Stripe
AWS
Algorand
Google Analytics
Google Ads
Meta Pixel
X/Twitter Pixel
Google Tag Manager
Intercom
Canva
GitHub Actions
Serverless Framework
GeoJSON/TopoJSON
Customers
retail real estate investors
real estate investors
property owners seeking to sell fractional equity
Competitors
Arrived
Ark7
Cadre
Concreit
Doorvest
Roofstock
RealT
Fundrise
Scale & contact
Estimated revenue
~$1M-$2M estimated ARR (GetLatka estimated revenue around $1.5M in 2024)
Signals & risks
Latest news
GlobeNewswire / Lofty · Jul 2026
Lofty announced an expanded version of its agentic AI operating system, Lofty AOS, plus Lofty Cowork, positioning the product as a proactive workflow engine for agents and brokerages.
GlobeNewswire / Lofty · Jul 2026
Lofty launched House.ai, a homeownership financial intelligence product aimed at helping consumers understand buying power and sending qualified prospects to agents.
GlobeNewswire / Lofty · Jun 2026
Lofty unveiled a client-facing transaction portal delivered through Closely and Lofty Transactions to improve visibility and document exchange during deals.
GlobeNewswire / Lofty · May 2026
Lofty launched a native Canva integration that lets agents pull live listing data into Canva and export finished assets back into Lofty for distribution.
Lofty News / GlobeNewswire · Apr 2026
Lofty launched Homeowner Agent, an agentic AI feature that monitors CRM contacts for selling intent and nurtures them automatically until they are ready to engage.
Jobs and careers at Lofty
0 jobs at Lofty
No open positions
Check back later for new openings