Instacart

Marketplace for grocery delivery and pickup.

instacart.com

HQ: San Francisco, CA, USA

Consumer

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Instacart is a public grocery technology company that enables online grocery shopping, fulfillment, retail ecommerce infrastructure, and advertising for retailers, brands, and shoppers in the U.S. and Canada.

Primary product

Instacart Marketplace and retailer/enterprise software platform

Founded

2012

Headquarters

San Francisco, California, United States

Team size

10,000-19,999

Industry

Software Development

Sub-industry

Grocery technology / retail ecommerce / ads technology

Offices

Toronto, Ontario, Canada

Business model

transaction fees

retailer software-as-a-service

advertising

Funding

Stage

public

Total raised

$4.1B

Latest round

Post-IPO debt · May 2026

Latest amount

$500M

Post-IPO debt

May 2026

$500M

Secondary Market

Sep 2021

Series F

Nov 2018 · Tiger Global Management

$271M

Series E

Feb 2018

$200M

Apr 2015

Dec 2014

Aug 2013

Nov 2012

People & investors

Leadership

Chris Rogers

Chief Executive Officer

Fidji Simo

Chair

Apoorva Mehta

Founder

Max Mullen

Founder

Brandon Leonardo

Founder

Morgan Fong

Chief Legal and Global Affairs Officer

Laura Jones

Chief Marketing Officer

Emily Reuter

Chief Financial Officer

Investors

Work & culture

Publicly emphasizes flexible earning opportunities for shoppers, consumer convenience, retailer partnerships, health and nutrition initiatives, and a technology-driven grocery platform culture; recent LinkedIn posts describe it as a Great Place to Work.

Compensation

Public sources reviewed did not provide a full compensation policy. Exa surfaced salary ranges for some roles and many active postings, but no company-wide compensation statement.

Product & market

Pricing

Customers pay delivery and service-related fees; retailers pay transaction or SaaS fees; advertisers buy sponsored and display ads and related media products.

Differentiators

—Large retail network and omnichannel grocery marketplace
—Enterprise software for retailer ecommerce and fulfillment
—Advertising platform integrated with grocery shopping
—No-markup grocery offering for many retailers
—AI and in-store technology initiatives

Technology

Adobe Analytics

Firebase

Apache Spark

MySQL

Bazel

Apache Airflow

Salesforce

Amplitude

Snowflake

GitHub

CircleCI

Django

PHP

Google Workspace

Azure Data Lake

Apache Flink

Apache Iceberg

Kubernetes

Linux

JavaScript

Customers

Consumers in the U.S. and Canada

Retailers and retail banners

Brands and advertisers

Grocery shoppers / independent contractors

Competitors

DoorDash

Uber Eats / grocery delivery

Walmart grocery

Shipt

Amazon Fresh

Gopuff

Scale & contact

Estimated revenue

$3.7B-$4.0B annual revenue (latest full-year disclosed revenue was $3.742B for 2025)

Estimated monthly visits

46.8M

Traffic estimate as of Jun 2026

Signals & risks

Acquisition

Apr 2025

Acquired Wynshop (Marlin9 Holdings, Inc.) for $106 million in cash to expand enterprise ecommerce capabilities.

Source

Acquisition

Sep 2022

Acquired Eversight, an AI pricing and promotions platform.

Source

Acquisition

Jan 2018

Acquired Toronto-based Unata, a grocery ecommerce platform.

Source

Other

SEC filings reference restructuring charges, legal and regulatory accruals/settlements, and stock-based compensation volatility, but no specific company-wide layoff announcement was found in the searched primary sources.

Source

Latest news

Instacart Q2 2026 earnings post

LinkedIn · Aug 2026

Management post noting Q2 2026 growth, AI assistant progress, and acquisition/enterprise expansion themes.

Instacart becomes Great Place to Work certified again

LinkedIn · Aug 2026

Company post highlighting employee feedback and culture recognition.

Instacart Announces First Quarter 2026 Financial Results

SEC · May 2026

Q1 2026 revenue crossed $1.0B, with GTV over $10.2B. Instacart said it acquired Instaleap and continued investing in AI, international expansion, and in-store technologies.

Instacart acquires Wynshop

SEC · Apr 2026

Instacart disclosed the acquisition of Wynshop (Marlin9 Holdings, Inc.) for $106M cash to strengthen retailer ecommerce capabilities.

Instacart 2025 full-year shareholder letter / results

SEC · Feb 2026

Full-year 2025 revenue was $3.742B and adjusted EBITDA was $1.087B. The company also discussed share repurchases and product expansion.

About Us Blog Careers Careers Contact Current Openings Engineering blog / company blog GitHub Investor relations Life at Instacart

SourcesInstacart homepage / company description Instacart investor relations / SEC filings Instacart blog Instacart careers Instacart LinkedIn Instacart X Instacart GitHub Instacart leadership/about

Jobs and careers at Instacart

108 jobs at Instacart

Senior Product Marketing Manager, Instacart+

Remote

Marketing

Canada - Remote (ON, AB, BC, or NS Only); Remote - United States

Today

Remote

Full-time