HubSpot

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

HubSpot is a public SaaS company founded around inbound marketing and now provides an AI-powered agentic customer platform for scaling businesses. Its unified Smart CRM connects marketing, sales, service, content, data, revenue and AI capabilities for 299,000+ customers in 135+ countries.

Primary product

HubSpot Customer Platform: Smart CRM plus Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub and Breeze AI.

Founded

2006

Headquarters

Cambridge, Massachusetts, USA (Two Canal Park)

Team size

8,246 full-time employees at 2024 year-end; 8,800+ reported on company overview in 2026

Work style

Flexible

Industry

Software / SaaS

Sub-industry

CRM, marketing automation and customer-platform software

Offices

Amsterdam, Netherlands

Bengaluru, India

Berlin, Germany

Bogotá, Colombia

Cambridge, Massachusetts, USA

Dublin, Ireland

Ghent, Belgium

London, UK

Madrid, Spain

Paris, France

Business model

Freemium CRM and software subscriptions

Per-seat and tiered SaaS plans

Hub-based paid upgrades for marketing, sales, service, content, data and revenue

Enterprise contracts

Solutions Partner ecosystem and services

Funding

Stage

Public company; post-IPO financing history

Total raised

$100.7M

Latest round

Post-IPO financing · Jun 2020

Latest amount

$400M

Post-IPO financing

Jun 2020

$400M

IPO

Oct 2014

Series E / mezzanine

Nov 2012 · General Catalyst

Series D

Mar 2011 · Sequoia Capital

$32M

Series C

Oct 2009 · General Catalyst

Series B

May 2008 · Matrix Partners

Seed / first external funding

Sep 2007 · General Catalyst

$5M

People & investors

Leadership

Yamini Rangan

Chief Executive Officer

Dharmesh Shah

Co-Founder and Chief Technology Officer

Duncan Lennox

Chief Product and Technology Officer

Kate Bueker

Chief Financial Officer

Kipp Bodnar

Chief Marketing Officer

Jared Williams

Executive Vice President, Engineering

Karen Ng

Executive Vice President, Product

Alison Elworthy

Chief of Staff to the CEO and Executive Vice President, Central Strategy

Jon Dick

Chief Customer Officer

Founders

Brian Halligan

Co-Founder; former CEO and former Executive Chair

Investors

Scale Venture Partners

Sequoia Capital

Work & culture

HubSpot describes its culture through HEART: Humility, Empathy, Adaptability, Remarkableness and Transparency. The operating model emphasizes customer centricity, learning, autonomy, outcomes and intentional connection across a distributed workforce.

Work style

Flexible

Compensation

Company filings describe globally competitive base pay, commission or bonuses, stock-based compensation, employee stock purchase benefits and regional benefit plans. Public evidence supports competitive compensation but not a single company-wide range.

Benefits

Flexible time off

Company-wide Week of Rest

Four-week paid sabbatical after five years

Medical, dental and vision coverage

Mental-health coaching and therapy

401(k) match and regional retirement plans

Discounted employee stock purchase plan

Tuition and professional-development reimbursement

Remote-work and meetup stipends

Parental, egg-freezing and surrogacy benefits

Fitness reimbursement

Employee resource groups

Product & market

Pricing

Freemium entry-level CRM and free tools, with paid Starter/Professional/Enterprise tiers, per-seat or usage-linked pricing, hub bundles and custom enterprise pricing.

Differentiators

—Unified Smart CRM underlying all hubs
—Inbound-marketing heritage and strong content-led demand engine
—Integrated marketing, sales, service, content, data and revenue workflows
—Free CRM entry point with expansion path
—Large integration ecosystem (2,000+ integrations reported on homepage)
—Embedded Breeze AI agents and assistants
—Solutions Partner ecosystem
—Ease of setup and use relative to highly customized enterprise CRM suites

Technology

Java

Scala

TypeScript

Python

GitHub Enterprise

GitHub Copilot

Docker

Kubernetes/infrastructure tooling

Nginx

Memcached

Amazon RDS

PyTorch

Apache Kafka (reported engineering usage)

Slack

Jira

Cloudflare

Zapier integrations

Customers

299,458 customers as of March 31, 2026

Small and medium-sized businesses

Scaling mid-market B2B companies

Businesses ranging from solo operators to approximately 2,000 employees

Businesses in 135+ countries

Competitors

Salesforce

Adobe / Marketo

Zoho

Freshworks

Zendesk

Klaviyo

Mailchimp

ActiveCampaign

Pipedrive

Intercom

Scale & contact

Estimated revenue

$3.1B-$3.7B annualized/current range; FY2025 was approximately $3.1B and 2026 company guidance is $3.700B-$3.708B

Signals & risks

Acquisition

HubSpot continued product and top-of-funnel expansion through acquisitions including Starter Story and Futurepedia in Q1 2026, following earlier acquisitions such as Clearbit, The Hustle, Mindstream and others.

Source

Other

May 2026

Q1 2026 results showed 18% constant-currency revenue growth and management disclosed a slow start to Q2 connected with sales retraining and the transition to outcome-based AI pricing; full-year guidance remained $3.700-$3.708 billion.

Source

Other

HubSpot's blog experienced a material SEO-traffic decline after Google core updates according to third-party Similarweb-based analysis; this is a traffic risk signal rather than a company shutdown or financial distress event.

Source

Latest news

HubSpot Reports Strong Q1 2026 Results

HubSpot Investor Relations · May 2026

Revenue reached $881.0 million, up 23% year over year; customers reached 299,458; FY2026 revenue guidance was $3.700-$3.708 billion.

HubSpot Q4 2025 results and 2026 outlook

Longbridge / HubSpot 8-K coverage · Feb 2026

Q4 2025 revenue was reported at about $846.75 million; customers reached 288,706 at year-end and FY2026 guidance was approximately $3.69-$3.70 billion.

HubSpot launches 200+ products for hybrid human-AI teams

HubSpot News · Oct 2025

Fall Spotlight introduced Data Hub enhancements, Breeze agents, Breeze Marketplace and Studio, and AI-powered Commerce Hub capabilities.

Context is Key: How HubSpot Scaled AI Adoption

HubSpot Product Blog · Sep 2025

HubSpot described near-universal engineering adoption of AI coding tools, its Developer Experience AI team and internal agent tooling.

Jobs and careers at HubSpot

138 jobs at HubSpot

Lead Marketer, AI Usage Automation

Remote

Marketing

Remote - United Kingdom; Remote - Ireland

1d ago

Remote

Full-time