Tracxn news index · May 2026
A 2026 company-news listing reported Neil Patel joining HighLevel as a strategic partner focused on AI adoption for small businesses.
Company research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
HighLevel (HighLevel, Inc.) is a private, AI-powered all-in-one business operating system for agencies, entrepreneurs, and SMB teams. It consolidates CRM, lead capture, websites/funnels, marketing automation, conversations, scheduling, reputation management, payments, reporting, and AI agents, with a strong agency and white-label focus.
Primary product
HighLevel / GoHighLevel all-in-one sales and marketing CRM and automation platform.
Founded
2018
Headquarters
1801 N. Lamar St., Suite 600, Dallas, Texas 75202, United States
Team size
1,000–2,000 (public estimates vary; official recruiting material describes 1,500+ or 2,000+ globally)
Work style
Remote
Industry
Software Development
Sub-industry
Marketing automation, CRM, sales enablement, and SaaS for agencies/SMBs
Offices
Dallas, Texas, United States
Tampa, Florida, United States
Business model
Subscription SaaS
Agency-focused CRM and marketing automation
White-label SaaS resale
Usage-based telecommunications and AI add-ons
Affiliate-led customer acquisition
Funding
Stage
Private, growth-equity backed
Total raised
$60M
Latest round
Minority growth investment · Apr 2024
Apr 2024 · General Atlantic
Growth equity / institutional investment
Nov 2021 · PeakEquity Partners
People & investors
Leadership
Co-Founder and CEO
Co-Founder and CTO
Robin Alex
Co-Founder and COO
Q Hamirani
Chief People Officer
Sean Kim
Chief Product Officer
Work & culture
Company materials emphasize customer obsession, bias to action, ownership, speed, clarity, execution, collaboration, and a global remote-first environment. Recruiting materials describe engineers as owning outcomes end-to-end and working with high autonomy.
Work style
Remote
Compensation
Public recruiting pages show remote roles across the United States and India, but no reliable company-wide compensation benchmark or sponsorship policy was found.
Benefits
Employer-paid health and vision insurance
Short-term disability coverage
401(k) match
Flexible PTO
Paid family leave
Professional development, conferences, and education resources
Remote-work flexibility
Product & market
Pricing
14-day free trial; monthly or annual subscription. Public plans include Agency Starter at $97/month, Agency Unlimited at $297/month, and SaaS Pro at $497/month, plus usage-based charges for telephony, messaging, email, and AI. Enterprise pricing is custom.
Differentiators
- —Broad CRM, funnel, automation, communications, scheduling, reputation, payments, and AI functionality in one platform
- —White-labeling and agency resale/SaaS mode
- —Flat-rate agency pricing with unlimited users/contacts and scalable sub-accounts on higher tiers
- —Affiliate and community-driven distribution
- —AI agents and automation designed to execute business tasks, not only provide recommendations
Technology
Node.js
NestJS
Vue 2/Vue 3
React
TypeScript
Scale & contact
Estimated revenue
$40M–$50M annual revenue according to LinkedIn-derived estimates; other private-company databases report materially higher estimates, so this is low-confidence and not company-confirmed.
Latest news
ACCESS Newswire · Jul 2025
HighLevel launched an MCP server allowing AI agents to take actions such as booking appointments, following up with leads, and updating records.
Business Wire · Apr 2024
HighLevel announced a minority growth investment from General Atlantic; PeakEquity remained an active shareholder and board member, while General Atlantic representatives joined the board.
Open Positions
82 jobs at HighLevel
Customer Success Manager I
Remote
Customer Success
Mexico
1d ago
Remote
Full-time