HighLevel

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

HighLevel (HighLevel, Inc.) is a private, AI-powered all-in-one business operating system for agencies, entrepreneurs, and SMB teams. It consolidates CRM, lead capture, websites/funnels, marketing automation, conversations, scheduling, reputation management, payments, reporting, and AI agents, with a strong agency and white-label focus.

Primary product

HighLevel / GoHighLevel all-in-one sales and marketing CRM and automation platform.

Founded

2018

Headquarters

1801 N. Lamar St., Suite 600, Dallas, Texas 75202, United States

Team size

1,000–2,000 (public estimates vary; official recruiting material describes 1,500+ or 2,000+ globally)

Work style

Remote

Industry

Software Development

Sub-industry

Marketing automation, CRM, sales enablement, and SaaS for agencies/SMBs

Offices

Dallas, Texas, United States

Tampa, Florida, United States

Business model

Subscription SaaS

Agency-focused CRM and marketing automation

White-label SaaS resale

Usage-based telecommunications and AI add-ons

Affiliate-led customer acquisition

Funding

Stage

Private, growth-equity backed

Total raised

$60M

Latest round

Minority growth investment · Apr 2024

Minority growth investment

Apr 2024 · General Atlantic

Growth equity / institutional investment

Nov 2021 · PeakEquity Partners

$60M

People & investors

Leadership

Shaun Clark

Co-Founder and CEO

Varun Vairavan

Co-Founder and CTO

Robin Alex

Co-Founder and COO

Q Hamirani

Chief People Officer

Sean Kim

Chief Product Officer

Jolene Marshall

Chief Legal Officer

Investors

BAMCAP

General Atlantic

PeakEquity Partners

Work & culture

Company materials emphasize customer obsession, bias to action, ownership, speed, clarity, execution, collaboration, and a global remote-first environment. Recruiting materials describe engineers as owning outcomes end-to-end and working with high autonomy.

Work style

Remote

Compensation

Public recruiting pages show remote roles across the United States and India, but no reliable company-wide compensation benchmark or sponsorship policy was found.

Benefits

Employer-paid health and vision insurance

Short-term disability coverage

401(k) match

Flexible PTO

Paid family leave

Professional development, conferences, and education resources

Remote-work flexibility

Product & market

Pricing

14-day free trial; monthly or annual subscription. Public plans include Agency Starter at $97/month, Agency Unlimited at $297/month, and SaaS Pro at $497/month, plus usage-based charges for telephony, messaging, email, and AI. Enterprise pricing is custom.

Differentiators

—Broad CRM, funnel, automation, communications, scheduling, reputation, payments, and AI functionality in one platform
—White-labeling and agency resale/SaaS mode
—Flat-rate agency pricing with unlimited users/contacts and scalable sub-accounts on higher tiers
—Affiliate and community-driven distribution
—AI agents and automation designed to execute business tasks, not only provide recommendations

Technology

Node.js

NestJS

Vue 2/Vue 3

React

TypeScript

Vite

Pinia

MongoDB

Elasticsearch

Redis

Firestore

Kafka

RabbitMQ

Docker

Kubernetes

Google Cloud Platform

REST APIs

Microservices

AI/LLM agent workflows

Customers

Marketing agencies

Entrepreneurs and SaaSpreneurs

Small and medium-sized businesses

Digital-first teams

Businesses in 150+ countries

Competitors

HubSpot

ActiveCampaign

Keap

ClickFunnels

Klaviyo

Vendasta

SharpSpring

GoTo/Kajabi

Podium

Birdeye

Scale & contact

Estimated revenue

$40M–$50M annual revenue according to LinkedIn-derived estimates; other private-company databases report materially higher estimates, so this is low-confidence and not company-confirmed.

Latest news

Neil Patel Joins HighLevel as Strategic Partner to Close the AI Gap Facing America's Small Businesses

Tracxn news index · May 2026

A 2026 company-news listing reported Neil Patel joining HighLevel as a strategic partner focused on AI adoption for small businesses.

HighLevel Expands Its AI Leadership With MCP Server for Action-Ready Automation

ACCESS Newswire · Jul 2025

HighLevel launched an MCP server allowing AI agents to take actions such as booking appointments, following up with leads, and updating records.

HighLevel Announces Minority Growth Investment from General Atlantic

Business Wire · Apr 2024

HighLevel announced a minority growth investment from General Atlantic; PeakEquity remained an active shareholder and board member, while General Atlantic representatives joined the board.

About/team App/login Careers GitHub organization/search Job board Life at HighLevel LinkedIn company Official website Pricing X/Twitter

SourcesHighLevel About Us HighLevel Careers HighLevel Pricing HighLevel official LinkedIn HighLevel Lever jobs Business Wire funding announcement PitchBook company profile CB Insights company profile

Jobs and careers at HighLevel

96 jobs at HighLevel

Senior Product Manager – Commerce Growth

Remote

Product

India

Today

Remote