Director, Engineering - Marketplace & Dev Ecosystem

About HighLevel:
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our People
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our Impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts.

About the Role:

We are seeking a strategic and seasoned engineering leader to lead our massive Marketplace and Developer Ecosystem. In this high-impact role, you will own the engineering vision for how third-party developers, partners, and native integrations interact with our platform. You will oversee multiple squads responsible for our Public APIs, Monetization infrastructure, and the App Marketplace.

Your focus will be on building a world-class developer experience, ensuring API scalability, and driving revenue through robust monetization channels, all while mentoring engineering leaders and fostering a high-performance culture.

Responsibilities:

People Leadership and Team Development:

Mentor and coach Engineering Managers, Staff Engineers, and Tech Leads, fostering a culture of technical excellence and ownership

Lead performance evaluations and create clear career distinct paths for engineers within the Marketplace organisation

Build a resilient team capable of managing high-traffic public APIs and complex financial transactions with zero margin for error

Execution & Strategic Delivery:

Translate complex business requirements into scalable technical roadmaps for the Marketplace ecosystem

Drive process improvements to manage the lifecycle of hundreds of integrations and thousands of developer apps

Ensure teams are set up for agile delivery while maintaining strict security and governance standards required for open platforms

Product and Technology Oversight:

Oversee the architecture of our Public API (v1/v2), ensuring backward compatibility, versioning strategies, and high availability

Collaborate with Product Managers to design the "Plumbing" of our economy—from payout automations to usage-based billing systems.

Maintain high engineering quality across the SDKs, Sandbox environments, and Native Integrations

Business Alignment and Vision:

Collaborate with cross-functional teams to define the strategy for the App Marketplace and Partner Program

Design extensible architectures that allow our platform to integrate seamlessly with major players (Google, Meta, Slack) and custom solutions

Requirements:

Extensive hands-on experience with Node.js and Vue.js (or React/Angular)

SaaS Experience: Majority of experience in a high-growth SaaS company is a huge plus

Ecosystem Experience: Proven track record of building/managing Public APIs, Developer Platforms, or App Marketplaces

Leadership: 12+ years of engineering experience, with at least 5+ years in leadership or management roles managing other managers or multiple teams

Education: Bachelor’s degree or equivalent in Engineering, Computer Science, or a related field

Strong capability in architectural decision-making regarding API versioning, backward compatibility, and system security

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