Other
Feb 2026The Register reported backlash after Higgsfield marketing celebrated eliminating creative jobs and described complaints alleging misleading 'unlimited' plans, billing/refund friction, latency and service issues.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Higgsfield AI is a San Francisco-headquartered generative-AI company building an AI-native creative infrastructure platform for producing cinematic images, videos and related media. It combines proprietary models, a reasoning/orchestration layer and third-party models in one workflow for creators, brands, agencies and enterprise marketing teams. Public company materials report 25M+ users and hundreds of millions of generations.
Primary product
Higgsfield AI creative suite: text/image-to-video and image generation, cinematic camera controls, Cinema Studio, Soul image/video models, character consistency, storyboard/keyframe tools, editing and enterprise collaboration/API workflows.
Founded
2023
Headquarters
San Francisco, California, United States
Team size
200–300; the careers site reports 230+ people, while other company-profile data reports 209.
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Generative AI / AI video and image creation software
Offices
San Francisco, California, United States
Almaty, Kazakhstan
Business model
Consumer/prosumer subscriptions
Credit- and consumption-based generation
Enterprise workspace subscriptions
Enterprise usage and marketing-automation contracts
API/platform access
Funding
Stage
Series A / late venture-backed; reported discussions for a potential $300M–$500M next round were not closed as of the latest available reporting.
Total raised
$138M
Latest round
Series A extension · Jan 2026
Latest amount
$80M
Jan 2026 · Accel
Sep 2025 · GFT Ventures
People & investors
Leadership
CEO & Co-Founder
Yerzat Dulat
CTO & Co-Founder
Co-Founder & Chief Strategy Officer
Head of Monetisation & Revenue
Work & culture
Public recruiting and founder materials describe a high-agency, fast-shipping, technically ambitious environment focused on research, GPU infrastructure, security and creative/model feedback loops. The company emphasizes a Kazakhstan-centered engineering base, international distribution and close collaboration between filmmakers/creatives and ML engineers.
Work style
Flexible
Compensation
Public job signals include equity and a U.S. security-infrastructure role advertising $215,000–$250,000 base salary, depending on experience, skills and location. Some Almaty postings advertise relocation; broad company-wide compensation bands are unavailable.
Benefits
Creator monetization through Higgsfield Earn
Reported direct creator payouts exceeding $1M to 10,000+ creators
$1,000 employee referral bonus
Equity for some roles
Competitive/top-of-market USD compensation for some roles
Relocation advertised for some Almaty roles
Fast 1–2 week hiring process
Product & market
Pricing
Freemium/subscription plans using monthly credits; generation costs vary by model and resolution. Enterprise plans use collaborative workspaces and higher-capacity/custom contracts. Exact current public price schedule was not reliably available.
Differentiators
- —Cinematic camera and motion control rather than prompt-only generation
- —Proprietary models combined with many leading third-party models in one workflow
- —Reasoning layer that plans narrative, camera logic and consistency before generation
- —Integrated image, video, storyboard, editing and collaboration tools
- —Character consistency and color-control systems
- —High-volume creator and enterprise marketing workflow orientation
- —Fast generation and large-scale inference infrastructure
Scale & contact
Estimated revenue
Approximately $400M–$500M annualized run rate as of May–June 2026; company-reported figures are not independently audited.
Estimated monthly visits
25M
Signals & risks
Other
Feb 2026Reporting said Higgsfield's official X account was temporarily suspended amid criticism of marketing practices; the company attributed some operational problems to rapid scaling and fraud controls.
SourceOther
Jul 2026Latest news
MindStudio · Jul 2026
Reviews the July 2026 terms controversy, revisions, retained training rights and user complaints about cancellation and credit deductions.
Tech Funding News · Jul 2026
Reports unclosed discussions for a $300M–$500M financing at a potential $5B valuation and a claimed $500M annualized run rate.
Forbes · Feb 2026
Examines rapid revenue claims, creator-program payment complaints and backlash over marketing and platform operations.
TechCrunch · Jan 2026
Reports an $80M Series A extension, $130M total Series A, $1.3B valuation and Alex Mashrabov's Snap/AI Factory background.
Open Positions
68 jobs at Higgsfield
Associate General Counsel, Commercial
Remote
G&A
United States
1d ago
Remote
Full-time