Forma · Jun 2026
Forma announced inclusion in TIME and Statista’s inaugural list of the top 250 U.S. workplace-technology companies, citing its flexible-benefits platform, global footprint, and industry impact.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Forma is a privately held HR technology company providing a flexible, global employee-benefits platform. Formerly known as Twic, Forma helps employers design, administer, and optimize customizable lifestyle and pre-tax benefits while giving employees multiple ways to use their benefits funds.
Primary product
Forma Life Benefits Platform: configurable Lifestyle Spending Accounts (LSAs), HSA/FSA/HRA and commuter accounts, Forma Store, Forma Card, claims reimbursement, analytics, compliance, and HRIS/payroll integrations.
Founded
2017
Headquarters
San Francisco, California, United States
Team size
100-150
Work style
Remote
Industry
Human Resources Technology
Sub-industry
Employee benefits administration and flexible benefits software
Offices
San Francisco, California, United States
Fremont, California, United States
Business model
B2B SaaS
Employer-sponsored benefits administration
Managed benefits services
Per-employee-per-month subscription
Funding
Stage
Series B; venture-backed, generating revenue
Total raised
$57.6M
Latest round
Series B · Mar 2022
Latest amount
$40M
Mar 2022 · Ribbit Capital
Nov 2020 · Emergence Capital
Sep 2019 · Stripe
AngelPad accelerator / pre-seed
Mar 2019 · AngelPad
People & investors
Leadership
Co-founder and CEO
Co-founder and Board Member; formerly CTO
Chief Customer Officer
Kathleen Harris
Head of Consultant Relations & Strategic Partnerships
Head of Engineering
Adam Curry
Head of Product
Head of Marketing and Business Development
Work & culture
Forma describes itself as remote-friendly and emphasizes employee ownership, impact, continuous iteration, challenging ideas, collaboration, recognition of hard work, and support for work-life harmony. Public employee-benefit and culture materials describe a distributed workforce and periodic in-person offsites.
Work style
Remote
Compensation
Public evidence confirms benefits and stipends but does not provide reliable salary bands or equity details. Current openings include U.S. engineering, vendor/partnership, marketing, and Taiwan customer-operations roles. Compensation should be confirmed directly for each position.
Benefits
Medical, dental, and vision insurance
Life and disability insurance
Flexible PTO
12 weeks paid parental leave for all new parents plus four additional weeks for new birthing parents
Lifestyle stipend
Team-building stipend
Productivity stipend
Yoga and wellness support
Retirement plans
Transparent career paths and internal mobility
Product & market
Pricing
Custom enterprise quote. Third-party buyer data suggests a per-employee-per-month model, commonly estimated at approximately $4-$12 PEPM depending on modules, employee count, contract length, and implementation complexity. Forma does not publish official list pricing.
Differentiators
- —Unified platform for LSAs, pre-tax accounts, HRAs, commuter benefits, rewards, and recognition
- —Employees can use benefits through a curated Forma Store, Forma Card, or reimbursement claims
- —Global support across 110+ countries with localized currencies and configurable eligibility
- —40+ HRIS integrations plus API, SSO, SCIM, and file-based integration options
- —Managed administration covering claims, compliance, vendor relationships, analytics, and benchmarking
- —Employee-choice model designed to replace fragmented, one-size-fits-all benefits programs
- —Proprietary benchmark research and utilization data for lifestyle benefits
- —Security posture including SOC 2 Type II, GDPR, HIPAA assessment, PCI DSS SAQ A, and ISO 27001
Technology
Amazon Web Services (AWS)
Web and mobile applications
HRIS and payroll APIs
SCIM provisioning
SAML 2.0 SSO
Workday integrations
ADP integrations
UKG integrations
Paylocity integrations
BambooHR integrations
SFTP/file-based integrations
Forma Visa Card/payment infrastructure
Claims automation and OCR
TLS 1.2
AES-256 encryption
SOC 2 Type II controls
PCI DSS SAQ A
HIPAA assessment
GDPR compliance
ISO 27001 certification
Customers
Zoom
Twitch
lululemon
Palo Alto Networks
Stripe
Square/Block
Allbirds
Splunk
Dropbox
Peloton
Snap
Etsy
Microsoft
Salesforce
Honda
Competitors
Benepass
Compt
Fringe
Espresa
ThrivePass
Benifex
PeopleKeep
Wallit
BenefitBay
Thatch
Scale & contact
Estimated revenue
$1M-$10M annually; one third-party estimate reports approximately $3M, while older company materials reported 4x revenue growth in the year preceding the 2022 Series B. Revenue is not publicly audited.
Estimated monthly visits
213.4K
Traffic estimate as of Jun 2026
Latest news
Forma · Apr 2026
Forma reported that its Stage 2 audit was conducted by Sensiba LLP in January and February 2026, with zero nonconformities and zero opportunities for improvement. The certificate was issued March 6, 2026 and is valid through March 5, 2028.
Forma · Mar 2026
Forma reported recognition on Forbes’ 2026 startup-employer list, which evaluates privately held U.S. companies using reputation, employee satisfaction, and growth signals.
Forma · Sep 2025
Forma launched Rewards & Recognition as a notional spending-account product embedded in its broader benefits platform, allowing employers to configure cash and non-cash recognition and employees to choose how to use rewards.
PR Newswire / Forma · Feb 2025
Forma’s 2025 benchmark report analyzed LSA design and utilization, reporting faster growth in dedicated accounts such as commuter assistance, caregiving, and family formation than in all-inclusive LSAs.
Jobs and careers at Forma
3 jobs at Forma
Customer Implementation Manager
Remote
Implementation
United States; California, USA
3d ago
Remote
Full-time
Account Executive, Pre-Tax
Remote
Sales
United States; California, USA
1w ago
Remote
Full-time
Customer Support Advocate (Honduras)
Remote
Customer Support
Honduras; Poland
1w ago
Remote
Full-time