Ever Loved

Helping families plan and pay for funerals.

everloved.com

HQ: San Francisco, CA, USA

1-10

Consumer

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Ever Loved is a funeral-tech company that helps families plan funerals, create memorial websites, publish obituaries, collect memories/donations, and find funeral-related providers and products online.

Primary product

Online funeral planning and memorial website platform

Founded

2017

Headquarters

San Francisco, California, United States

Team size

1-10

Industry

Technology, Information and Internet

Sub-industry

Funeral / memorial / end-of-life planning software and services

Business model

B2C SaaS / freemium memorial websites

transaction fees on donations / payment processing

affiliate / marketplace revenue from funeral products

lead generation / marketplace for funeral providers

Funding

Stage

seed

Total raised

$1.6M

Latest round

Seed · Sep 2019

Latest amount

$125K

Seed

Sep 2019

$125K

People & investors

Leadership

Alison Johnston

CEO and cofounder

Eric Zarowny

Co-founder and CTO

Investors

Work & culture

Public sources describe a small startup focused on making a stressful life event easier, emphasizing transparency, customer service, and reducing burden for families. No public evidence found for formal culture/benefits pages.

Product & market

Pricing

Free memorial websites; one-time fee of $199.99 for an upgraded online memorial with a 24-hour free trial; fundraisers are free aside from payment processing fees; funeral-home leads/marketplace and affiliate-style revenue also referenced in press coverage.

Differentiators

—One-stop platform for obituary, funeral details, RSVP, livestream, photos, stories, and donations
—Free memorial website option
—Ability to compare funeral homes and products
—Focus on transparency in a traditionally opaque funeral industry
—Community-oriented memorial pages with fundraising and donation tools

Customers

Families planning funerals

People creating memorial websites

Funeral homes

Cemeteries

Charities

Competitors

Funeral homes and local funeral marketplaces

Google

Amazon

Costco

Walmart

memorial-site and funeral-planning startups

Scale & contact

Estimated revenue

Likely sub-$1M to low-single-digit millions annually; public hard revenue figure not found.

Estimated monthly visits

900.4K

Traffic estimate as of Jun 2026

Signals & risks

Other

Feb 2020

TechCrunch noted the funeral-tech market is tough and mentioned multiple startups in the space had shut down, but this was industry context rather than a direct risk event for Ever Loved.

Source

Other

Feb 2020

Public reporting suggested Ever Loved’s business model depended on balancing free memorial/fundraising features with commerce and affiliate revenue; no direct shutdown, acquisition, or layoff signal found.

Source

Latest news

A New Startup Aims to Simplify Funeral Planning

Freethink · Jul 2020

Highlighted Ever Loved’s broader funeral-planning workflow, including planning tools, crowdfunding, memorial support, and grief resources.

Bringing Funeral Planning Into The Digital Age

PYMNTS · Feb 2020

Profiled Ever Loved’s product evolution, traction, and positioning in funeral planning, including its crowdfunding, memorial site, and commerce features.

Ever Loved's funeral marketplace undercuts undertakers | TechCrunch

TechCrunch · Feb 2020

Explains Ever Loved’s marketplace expansion, funding from Social Capital and Y Combinator, revenue growth, and competitors including Google and Amazon.

Funerals are tough. Ever Loved helps you pay for them | TechCrunch

TechCrunch · Mar 2019

Describes Ever Loved’s core product, affiliate/marketplace monetization, and fundraising tools.

Ever Loved | The #1 Funeral Website

Ever Loved

Homepage claims the product helps with funeral planning, memorial websites, donations, and provider discovery.

About Us Alison Johnston LinkedIn Articles / blog Eric Zarowny LinkedIn For charities For funeral homes For Hospices Help Center Homepage LinkedIn company page

SourcesEver Loved homepage Ever Loved online memorials Ever Loved for funeral homes Ever Loved for charities TechCrunch: Ever Loved's funeral marketplace undercuts undertakers TechCrunch: Funerals are tough. Ever Loved helps you pay for them LinkedIn company page Alison Johnston LinkedIn Eric Zarowny LinkedIn

Jobs and careers at Ever Loved

32 jobs at Ever Loved

Procurement Manager

On-site

Operations

San Francisco, CA; San Francisco, California, United States

2d ago

On-site

Full-time