doola blog · Jun 2026
Announces a Vercel integration that lets founders form a U.S. LLC inside a single session while they build and deploy, expanding doola's embedded formation/MCP strategy.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
doola is a New York-based, globally distributed Business-in-a-Box platform that helps entrepreneurs form U.S. entities and run the back office for banking, bookkeeping, tax, compliance, and e-commerce operations.
Primary product
AI Business-in-a-Box for U.S. business formation and back-office compliance
Founded
2020
Headquarters
New York, New York, United States
Team size
60-70
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Business formation, compliance, and back-office automation
Offices
New York, New York, United States
Bengaluru, Karnataka, India
Hamburg, Germany
Business model
subscription software
managed services
software-enabled services
API/platform
Funding
Stage
Series A
Total raised
$13M
Latest round
Strategic Investment · Jan 2024
Jan 2024 · HubSpot Ventures
Nov 2022 · Nexus Venture Partners
Nov 2021 · Nexus Venture Partners
Jun 2020
People & investors
Leadership
Founder & CEO
Co-Founder & CTO
Director of Engineering
Head of Product
Head of Finance
Work & culture
A high-ownership, fast-moving culture centered on action, detail, customer obsession, trust, teamwork, and transparency; the company explicitly favors 'Do’ers' and rejects avoider, amateur, and arrogant behavior.
Work style
Flexible
Compensation
Public job posts show compensation signals such as a Bookkeeper role at $55K-$80K and other roles describing competitive compensation packages with performance-based incentives; broad company-wide salary bands are not publicly posted.
Benefits
Generous PTO / sick leave
Performance-based incentives
Free food and snacks in the NYC office
Bring your dog to work in the NYC office
Remote flexibility and timezone flexibility
Product & market
Pricing
Annual subscription tiers plus add-on service and state fees; public plans include Starter, Pulse, Tax and Compliance, and Business-in-a-Box.
Differentiators
- —All-in-one back-office for formation, EIN, banking, bookkeeping, taxes, and compliance
- —Built for global and non-U.S. founders without requiring a U.S. SSN
- —Formation API and MCP integrations for embedded company creation
- —Integrated partner ecosystem with Stripe, Shopify, and banking partners
- —Formation money-back guarantee
- —Dedicated compliance and bookkeeping support
Technology
Google Search Console
Google Sheets
LinkedIn
Ahrefs
HubSpot
Python
MongoDB
Stripe
Figma
Webflow
WordPress
Terraform
Braze
ChartMogul
Brex
QuickBooks
Jira
Intercom
Salesforce
Zendesk
Customers
international founders
U.S. startup founders
solopreneurs
e-commerce entrepreneurs
small businesses
global founders
platforms and AI agents using formation APIs
Competitors
LegalZoom
ZenBusiness
Rocket Lawyer
Clerky
Stripe Atlas
Firstbase
Scale & contact
Estimated revenue
USD 10M-20M
Estimated monthly visits
265.4K
Traffic estimate as of Jun 2026
Latest news
doola blog · Jun 2026
Launches a native Perplexity connector for LLC formation, EIN, registered agent, and compliance workflows.
Newswire · Oct 2025
Adds AI Co-Founder Actions for bookkeeping, advertising, compliance, and e-commerce analytics, and says it is seeing continued customer and revenue growth.
Access Newswire · Apr 2025
Introduces an e-commerce-focused back-office bundle that combines formation, bookkeeping, taxes, sales tax compliance, and analytics.
doola press release · Jan 2024
Announces a strategic investment from HubSpot Ventures and states doola had raised $13M in venture capital to date.
Jobs and careers at doola
8 jobs at doola
Account Executive
Remote
Remote in Latin America; Remote in Argentina; Remote in Chile; Remote in Colombia; Remote in Ecuador; Remote in Paraguay
2d ago
Remote
Full-time
Affiliate Manager
Remote
Remote in Latin America; Remote in Argentina; Remote in Chile; Remote in Colombia; Remote in Ecuador; Remote in Paraguay
2d ago
Remote
Full-time
Business Development Representative (BDR)
Remote
Remote in Latin America; Remote in Argentina; Remote in Chile; Remote in Colombia; Remote in Ecuador; Remote in Paraguay
1mo ago
Remote
Full-time
Tax Reviewer
Remote
Remote in Latin America
1mo ago
Remote
Full-time
FP&A Analyst
Remote
Remote in Chile
3mo ago
Remote
Full-time
SEO/GEO Specialist
Remote
Remote in Latin America
4mo ago
Remote
Full-time
BYOF (Bring Your Own Friend) (Remote)
On-site
New York, New York
3y ago
On-site
Full-time
Pitch Us on a Role (Remote)
Remote
New York, New York
4y ago
Remote
Full-time