Coupang

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Coupang, Inc. is a Seattle-headquartered U.S. technology and Fortune 150 company (NYSE: CPNG) operating a Korea-centered, global commerce platform. Its ecosystem includes online retail and fulfillment, Rocket Delivery/Rocket Fresh, Coupang Eats restaurant delivery, Coupang Play streaming, Coupang Pay/fintech, Rocket Now and Farfetch. It serves millions of customers across more than 190 countries and territories.

Primary product

Coupang’s primary product is its integrated e-commerce marketplace and fulfillment network, centered on app-based shopping, Rocket Delivery and Rocket Fresh.

Founded

2010

Headquarters

720 Olive Way, Suite 600, Seattle, Washington, United States

Team size

Approximately 108,000 direct employees as of December 31, 2025; the majority are in Korea.

Work style

Flexible

Industry

Technology and e-commerce

Sub-industry

Online retail, marketplace, logistics/fulfillment, food delivery, streaming and fintech

Offices

Seattle

Mountain View

Riverside

Seoul

Beijing

Shanghai

Bengaluru

Hyderabad

Tokyo

Taipei/Taoyuan/Changhua/Tainan

Business model

First-party retail and direct-to-consumer commerce

Third-party marketplace and seller services

Membership/subscription via WOW

Advertising and sponsored commerce

Restaurant delivery via Coupang Eats

Video streaming via Coupang Play

Payments/fintech

Luxury fashion marketplace via Farfetch

Funding

Stage

Public company; post-IPO growth/equity financing

Total raised

$9.9B

Latest round

IPO / post-IPO equity · Mar 2021

Latest amount

$4.6B

IPO

Mar 2021 · Public shareholders

$3.3B

Venture/follow-on round

Dec 2019

$100M

Series G

Nov 2018 · SoftBank Vision Fund

$2B

Series F

Apr 2018 · BlackRock and Fidelity Investments

$400M

Debt / conventional debt

Jul 2017 · Goldman Sachs

$267M

Series E

Jun 2015 · SoftBank Group

$1B

Series D

Dec 2014 · BlackRock Private Equity Partners

$300M

Series B / venture round

May 2014 · Sequoia Capital

$100M

Seed

Jul 2010 · Primary Venture Partners

People & investors

Leadership

Bom Kim

Founder, Chief Executive Officer and Chairman of the Board

Gaurav Anand

Chief Financial Officer

Harold Rogers

General Counsel and Chief Administrative Officer

Investors

Alpha Venture Partners

Primary Venture Partners

Public shareholders

Rose Park Advisors / Disruptive Innovation Fund

Sequoia Capital / Sequoia Capital Global Equities / Sequoia Heritage

SoftBank Group

SoftBank Vision Fund

Wellington Management

Work & culture

Customer-obsessed and engineering-led, with stated principles including thinking big, diving deep, ownership, influence without authority and working together. Career materials describe a startup-like, entrepreneurial environment at public-company scale, high recruiting standards, horizontal collaboration, global teams and internal mobility. Engineering work emphasizes distributed systems, AI/ML, scalability and continuous learning.

Work style

Flexible

Compensation

Public U.S. engineering postings show geographic-market-based base pay; one Seattle Staff Backend Engineer posting listed $164,000–$282,000 base salary, plus a 0–20% annual bonus and equity/benefits language. Compensation varies by location, experience and role.

Benefits

Annual bonus target of 0–20% of base salary for cited U.S. engineering role

Medical, dental, vision and life insurance

AD&D insurance

FSA/HSA

Short- and long-term disability

Employee Assistance Program

401(k) with company match

18–21 days PTO depending on tenure

12 public holidays

Paid parental leave

Pre-tax commuter benefits

Product & market

Pricing

Consumer product purchases are transaction-based; marketplace commissions and seller services, advertising, delivery fees and subscriptions also contribute. WOW is a paid membership offering bundled commerce and media/delivery benefits; exact pricing varies by market and can change.

Differentiators

—End-to-end owned fulfillment and last-mile network
—Rocket Delivery speed and reliability
—Dense Korean logistics infrastructure and scale
—Integrated commerce, grocery, food delivery, streaming and payments ecosystem
—High-frequency mobile customer experience
—Data/AI-driven search, recommendations, pricing and logistics
—Customer-centric operating model and broad assortment

Technology

AWS/cloud infrastructure

Kubernetes

Java

Golang

C++

Python

Apache Spark

Kafka

PostgreSQL

ClickHouse

GraphQL

Spring Boot

PyTorch

MLflow

Jupyter

Machine learning/AI

NLP

Computer vision

Recommendation systems

Forecasting

Customers

Korean consumers

Consumers in Taiwan and other Asian markets

Online retail shoppers globally

Restaurant diners using Coupang Eats

Coupang WOW members

Brands and third-party marketplace sellers

Advertisers

Luxury-fashion consumers and sellers via Farfetch

Competitors

Amazon

Naver Shopping

11st

Gmarket

Market Kurly

Baemin

DoorDash

Netflix

Alibaba

Scale & contact

Estimated revenue

Approximately $34.5B–$35B annual revenue; reported 2025 net revenue was $34.5B.

Signals & risks

Acquisition

Jan 2024

Coupang acquired the business and assets of Farfetch, a global luxury-fashion marketplace.

Source

Other

Nov 2025

A major data-security incident reportedly affected approximately 33.7 million customers; related customer compensation, regulatory action and litigation became material operating risks.

Source

Other

Jun 2026

Korean regulators imposed approximately $410 million in administrative fines connected with the data breach; Coupang said it disagreed and planned legal action.

Source

Other

Jul 2026

A fire at Coupang’s Incheon logistics center was expected to create approximately KRW 350 billion in losses, subject to insurance and accounting outcomes.

Source

Other

Aug 2026

Q2 2026 operating loss was $556 million, with management also disclosing a potential approximately $208 million tax assessment and continuing regulatory scrutiny.

Source

Latest news

Coupang Announces Results for Second Quarter 2026

Coupang Investor Relations / Business Wire · Aug 2026

Q2 revenue was $8.9B, up 4% reported and 10% constant currency; operating loss was $556M, while Product Commerce active customers reached 24.7M.

Coupang swings to record $798 mil. loss in 1st half after data breach costs

The Korea Times · Aug 2026

Reports that breach-related compensation and approximately $410M in regulatory fines drove the largest first-half operating loss in company history, while customer spending recovered.

Coupang Posts Largest Loss Since IPO as Former Users Return

Seoul Economic Daily · Aug 2026

Covers the Q2 loss, logistics-center fire exposure, possible tax assessment and regulatory cases involving Coupang Eats.

Coupang posts biggest quarterly loss since New York listing

Korea JoongAng Daily · Aug 2026

Reports record Q2 revenue but the largest quarterly loss since the 2021 listing, primarily due to the data-breach fine and potential additional liabilities.

Inside Coupang’s AI and Knowledge Engineering team

Coupang Careers · Apr 2025

Describes Coupang’s AI work in knowledge graphs, NLP, translation, conversational agents, LLM inference, search and recommendations.

Jobs and careers at Coupang

713 jobs at Coupang

Staff Machine Learning Engineer

On-site

Search and Discovery

Beijing, China

Today

On-site

Full-time