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Balance

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Balance

The first digital payment experience company, built for B2B.

getbalance.com
HQ: San Francisco, CA, USA
51-200
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

Balance is an AI-native financial infrastructure company for physical B2B trade, providing embedded payments, digital trade credit/net terms, B2B BNPL, and autonomous accounts receivable automation so merchants and marketplaces can grow sales, get paid faster, and reduce operational overhead.

Primary product

AI-native B2B financial infrastructure for embedded payments, digital trade credit, and accounts receivable automation

Founded

2020

Headquarters

New York, United States

Team size

51-200 employees

Industry

Technology, Information and Internet

Sub-industry

B2B payments / financial infrastructure

Offices

New York, New York, United States
San Francisco, California, United States
Tel Aviv, Israel

Business model

Embedded B2B payments
Digital trade credit / net terms
B2B BNPL / financing
Accounts receivable automation
Payment processing
Invoice-to-cash automation

Funding

Stage

Series B

Total raised

$436.6M

Latest round

Debt financing · Nov 2022

Latest amount

$350M

People & investors

Leadership

Bar Geron

Co-Founder and CEO

Yoni Shuster

Co-Founder and CTO

Rachel Salkin

VP of Marketing

Sivan Weissman

VP Risk and Analytics

Eyal Raab

VP Sales & Account Management

Hanni Malka

VP HR

Yonatan Naxon

Director of Engineering

Investors

Avid Ventures
Forerunner Ventures
Gramercy Ventures
HubSpot Ventures
Jacqueline Reses
Jeff Wisener
Jibe Ventures
Lightspeed Venture Partners
Lyra Ventures
Marcelo Cortes
Max Levchin
Nellie Levchin
Ribbit Capital
Salesforce Ventures
SciFi VC
Stripe
UpWest
Viola Credit
Y Combinator Continuity Fund

Work & culture

Public messaging emphasizes speed, impact, collaboration ('One Team'), positivity ('Be the Light'), and a global team of doers spread across 5 countries.

Product & market

Pricing

Custom enterprise pricing with transaction/financing fees; financing charges are shown at checkout and paid by the buyer in at least some product flows.

Differentiators

  • —AI-native underwriting and receivables automation
  • —Takes credit risk off the merchant's balance sheet
  • —Embedded checkout and buyer portals
  • —Real-time credit decisions and revolving credit limits
  • —Automates onboarding, invoicing, collections, cash application, and reconciliation
  • —Integrates with ERP/CRM/inventory systems
  • —Supports both online and in-store B2B workflows
  • —Highly customizable APIs and hosted components

Technology

Salesforce
Shopify
QuickBooks
RabbitMQ
Google Workspace
NetSuite
Zapier
Figma
Python
React
PostgreSQL
Snowflake
Stripe
MongoDB
TypeScript
Kubernetes
Docker
JavaScript
LinkedIn
MLOps

Customers

Alibaba.com
Instacart Business
B-Stock
Shopware merchants
GE
US Electrical
Upwork
Sony
Fiverr
Grubhub
FashionGo
Bay Supply

Competitors

TreviPay
Billie
Hokodo
Mondu
Stripe

Scale & contact

Estimated revenue

$10M

Estimated monthly visits

44.1K

Traffic estimate as of Apr 2025

hello@getbalance.com

Latest news

Shopware and Balance Partner to Enable Flexible B2B Payments for Shopware Merchants in North America

Balance · Mar 2026

Balance and Shopware announced a partnership that lets merchants offer pay-by-invoice and B2B BNPL inside checkout and buyer portals without building credit, billing, or collections in-house.

Balance Introduces MCP Server, Enabling AI Agents to Analyze and Manage B2B Payments in Real Time

Balance · Oct 2025

Balance launched a beta MCP Server that lets AI agents communicate with its payments, credit, and receivables APIs, extending its agentic-commerce product line.

Balance Named to CNBC’s World’s Top Fintech Companies List for a Second Consecutive Year

Balance · Jul 2025

Balance said CNBC and Statista recognized it again as one of the world’s top fintech companies in Payments.

Balance and Alibaba.com partner to bring flexible B2B payments to SMEs across the United States

Balance · Jun 2025

Balance and Alibaba.com launched Pay Later for Business, giving eligible U.S. SMEs instant credit at checkout and embedding underwriting, collections, and reconciliation.

Balance Integrates RTP Rails to Deliver Frictionless B2B ACH Payments and Improve Merchants’ Cash Flow

Balance · May 2025

Balance launched Instant Bank Connection powered by RTP rails to simplify ACH setup, speed payments, and reduce processing costs.

AboutAlibaba case studyBlogCareersContactHomepageLinkedIn company pageNewsroomPay By InvoiceProduct updates
SourcesOfficial homepageAbout BalanceCareers at BalanceContact UsNewsroomProduct updatesPay By Invoice productB2B BNPL productAlibaba case studyBalance LinkedIn company page

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