In 2024 alone, customers of mobile marketing platform Attentive sent more than 53 billion text messages. Attentive uses personalized messages to bring brands and consumers together for customers like Crate & Barrel, Dyson and Steve Madden. This year, Attentive released its AI Pro for Email feature to all its customers in order to help over 1,000 brands deliver more personalized messaging to inboxes.
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Attentive is a privately held AI-powered marketing platform that helps brands personalize customer engagement across SMS, email, RCS, and push notifications. Its platform combines mobile-first identity resolution, customer data, automated journeys, AI optimization, campaign management, analytics, and enterprise messaging support.
Primary product
Attentive AI marketing platform for personalized SMS, email, RCS, and push marketing, including AI Pro, AI Journeys, identity resolution, campaign automation, and conversational messaging.
Founded
2016
Headquarters
New York, New York, United States. Attentive's legal/contact address is listed in Hoboken, New Jersey.
Team size
900-1,000 publicly estimated; Attentive's website states 1,000+ employees around the world.
Work style
Hybrid
Industry
Advertising Services / Marketing Technology
Sub-industry
Mobile marketing, SMS marketing, email marketing, customer engagement software, AI marketing SaaS
Offices
Business model
Stage
Late-stage venture-backed private company
Total raised
$863M
Latest round
Series E · Mar 2021
Latest amount
$470M
Feb 2024
Aug 2023
Mar 2021 · Coatue Management
Sep 2020 · Coatue Management
Apr 2020 · Atomico
Jan 2020 · Sequoia Capital
Aug 2019 · Sequoia Capital
Feb 2018 · Bain Capital Ventures
Leadership
Chief Executive Officer
Brian Malkerson
Chief Revenue Officer
Chief Strategy Officer and Chief Product Officer
Chief Technology Officer
Chief Business Officer
Chief People Officer
Chief Financial Officer
Ned Nurick
Chief Legal Officer
Chief Product Officer; Attentive materials also identify Eric Miao as Chief Strategy Officer and Chief Product Officer, so title ownership may have changed
Founders
Andrew Jones
Co-founder
Co-founder; former CEO and current executive chairman/board director according to available LinkedIn evidence
Attentive emphasizes customer impact, ownership, accountability, collaboration, inclusion, coaching, mentorship, and employee-led resource groups. The company describes a distributed workforce with offices available for hybrid collaboration; its engineering materials say many engineers work remotely while some product and engineering teams are expected in-office approximately three days per week.
Work style
Hybrid
Compensation
Public job postings and benefits materials indicate company equity and market-based compensation, but a complete company-wide salary framework was not found. Individual job postings may provide location-specific salary ranges and eligibility details.
Benefits
Pricing
Custom/demo-led pricing. Attentive states that pricing varies primarily with message volume and subscriber-list size; SMS messaging is billed based on message segments, with additional platform or product fees possible.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$500M-$1B annual revenue / run-rate indication. Attentive officially reported surpassing $500M in annual recurring revenue in 2024; this is ARR rather than audited GAAP revenue.
Estimated monthly visits
708.4K
Traffic estimate as of Jun 2026
Attentive confirmed a reduction of approximately 15% of staff, reported as about 195 employees. The company attributed the action to the need to pursue more durable growth amid a difficult e-commerce and macroeconomic environment.
SourceAttentive acquired Privy, an e-commerce and email marketing platform. The transaction amount was not disclosed.
SourcePitchBook records Attentive's acquisition of Tone, a communication-software company; transaction terms were not publicly identified in the available source.
SourceAttentive postponed previously discussed IPO timing. CEO Amit Jhawar told Axios that the company no longer planned to pursue an IPO in the May-to-October 2024 window.
SourceAttentive announced a favorable settlement in its patent litigation with Emotive, including an undisclosed monetary payment and Emotive's agreement to stop using technology covered by Attentive's Two-Tap patents.
SourceAttentive · Dec 2025
Attentive reported nearly $2B in brand-attributed revenue during Cyber Week 2025, 5.7B messages sent, and zero downtime; figures are based on Attentive's anonymized internal data.
Attentive · Oct 2025
Attentive announced push notifications, analytics upgrades, improved AI personalization, and more than 100 product features delivered during 2025.
Attentive · Jun 2025
Attentive reported more than 1,000 email customers and launched general availability of AI Pro for Email, using cross-channel and behavioral signals for audience and send optimization.
Attentive · May 2025
The Snowflake integration allows customers to activate first-party data in Attentive and send messaging and attribution data back to Snowflake for analytics and optimization.
Attentive · Jan 2025
Attentive announced that it surpassed $500M in ARR in 2024, settled its patent dispute with Emotive, and was working with Google on RCS messaging.
33 jobs at Attentive