Cents acquired Starchup to expand pickup-and-delivery and dry-cleaning capabilities.
SourcePublic company, workplace, funding, and market signals
Updated Jul 29, 2026
Cents is a New York-based vertical SaaS company that builds an all-in-one operating system for laundromats and dry cleaners, combining POS, payments, hardware, reporting, and customer communication tools under one platform.
Primary product
Cents OS / all-in-one laundry business management platform
Founded
2019
Headquarters
New York City, New York, United States
Team size
51-100
Work style
Flexible
Industry
Information Technology & Services
Sub-industry
Vertical SaaS for laundry and dry-cleaning operations
Offices
Business model
Leadership
CEO and Co-Founder
CPO and Co-Founder
Chief Financial Officer
Chief Operating Officer
Roni Livneh Zeevi
Chief of Staff
Nicholas D'Ascensao
Sr. VP of Sales
Ethan Durham
Sr. VP of Engineering
Oleg Stepanov
VP of Self Serve
Max Bushmelov
VP of U.S. Hardware
Kevin Bowman
Sr. Director of Revenue Operations
Laura Dattner
Sr. Director of Experience
Sivan Salem
Sr. Director of Product Operations
Jack Harpster
Director of Customer Success
Kurt Bernhard
Director of Operations
Ben Boardman
Director of Sales
Investors
Public-facing company language emphasizes customer obsession, acting like an owner, working fast and smart, diversity of thought, integrity, grit, and passion.
Work style
Flexible
Compensation
Public job posts describe competitive salary and great compensation packages, plus equity; they also mention executive coaching, learning opportunities, and a strong benefits package.
Benefits
Pricing
Tiered monthly subscriptions by business type plus one-time hardware bundles and optional add-ons such as Cents Assist; some enterprise/payment terms are quote-based.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$90M-$120M
Estimated monthly visits
120.8K
Traffic estimate as of Jun 2026
Cents acquired Starchup to expand pickup-and-delivery and dry-cleaning capabilities.
SourceCents acquired Laundroworks alongside its Series B financing to strengthen its hardware payments line.
SourceCents acquired Insight Systems to deepen reporting and dry-cleaning capabilities.
SourceCents · Jul 2026
Cents announced a partnership with Brink's to bring smart safe cash-management tools to laundromat operators.
Cents · Jul 2026
Cents acquired Insight Systems to expand reporting and dry-cleaning capabilities and brought the Insight team into Cents.
PR Newswire · Mar 2026
Cents closed a $140M Series C led by Sumeru Equity Partners with follow-on from Camber Creek.
Cents · Jan 2025
Cents launched its AI-powered call-center product for laundry businesses, claiming up to a 90% reduction in in-store call volume.
PR Newswire · Aug 2024
Cents raised a $40M Series B led by Camber Creek and acquired Laundroworks at the same time.