Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we're just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup. Cents is a New York-based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Cents is modernizing garment care businesses by providing an all-in-one, business-in-a-box platform to help operators start, manage, and grow their businesses. Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We're adding great talent to help achieve this mission, and that's where you come in!
Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks
Replace heroics with scalable processes
Build a sales enablement library the organization actually uses
Clarify who we are, what we stand for, and why we win
Build a brand synonymous with trust, reliability, and results
Position Cents and its leadership team as category experts through PR, thought leadership, and social media
Lead full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels
Build integrated campaigns that move prospects from awareness to closed deal
Partner with Sales and RevOps on ICP development, funnel health, attribution, and ROI
Manage marketing spend with discipline — scaling what works and eliminating what doesn’t
Unlock upsell, cross-sell, and new growth opportunities
Make marketing a reason partners choose Cents and stay with Cents
Build scalable co-marketing and enablement programs that empower partners to tell our story
Partner with Product and Sales on go-to-market strategy for launches
Translate product features into clear customer outcomes through battle cards, pitch decks, and competitive positioning
Provide input on pricing and packaging based on market feedback
Own lifecycle messaging to maintain consistency across the customer journey
Establish weekly operating rhythms and quarterly executive updates
Lead annual and quarterly planning with clear campaign briefs and priorities
Hire, develop, and lead a high-performing marketing team
Manage agencies and external partners to clear performance standards
The market understands who Cents is — instantly
Sales and distributor partners tell the same story without prompting
Customers experience a consistent journey regardless of how they discover us
Marketing reliably contributes to pipeline growth and deal velocity
The organization moves with greater focus and fewer reactive fire drills
The Cents brand feels inevitable — not noisy
10+ years of B2B marketing leadership experience in SaaS or enterprise software
Experience scaling marketing at high-growth or expansion-stage companies
Proven success building and leading high-performing marketing teams (5–15+)
Deep product marketing experience across complex or multi-product platforms
Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
Strong analytical mindset with a data-driven approach to decision making
Experience marketing to both end customers and channel or distribution partners
Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools
Equal parts systems thinker and storyteller
A leader comfortable owning revenue outcomes — not just brand metrics
We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.
- Competitive salary- Equity- Unlimited PTO and paid holidays- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability- 401(k)- Work-from-home and commuter stipends- Laundry reimbursements to support our customers' businesses- Comprehensive training, learning, and development programming- Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!
Cents is transforming the laundry industry.
We’re growing quickly. Customers trust us and partners bet on us. The proof is already there, but the next stage of growth requires something different. Today, marketing looks like a high-performing startup: strong instincts, talented people, and a lot of things working because the right people are pushing hard in the right direction. That got us here but it won’t get us where we’re going. We are looking for a Vice President of Marketing who can take what’s already working and turn it into a durable system, a clear story, and ultimately a brand that defines the category. This role is about building something that lasts — not for a few years, but for decades.
As VP of Marketing, you will turn a fast-growing go-to-market motion into an enduring revenue engine and category-defining brand. Reporting to the SVP of Sales and Marketing, this role owns the intersection of pipeline, brand, and narrative. This is not about starting from scratch -- it’s about making what already works repeatable, legible, and scalable.
What You'll Do:
Institutionalize What’s Already Working
Define and Defend the Category Narrative
Drive Revenue with Sales
Elevate Partner & Distributor Marketing
Professionalize Product Marketing
Build a Durable Marketing Organization
What Success Looks Like:
What You Should Have:
- Competitive salary- Equity- Unlimited PTO and paid holidays- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability- 401(k)- Work-from-home and commuter stipends- Laundry reimbursements to support our customers' businesses- Comprehensive training, learning, and development programming- Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!