About the role
Scaling to $1B ARR and beyond means we need to scale our marketing initiatives in international markets, and that's where you come in.
Our team's job is to maximize revenue by efficiently driving sales demos that convert into closed won deals. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.
In this role, you'll own our inbound motion to drive qualified demos for new logo sales within Latin America. You will manage a multi-million dollar annual budget, managing the growth strategy across existing paid social channels like LinkedIn and Meta, and you will run experiments on other channels like email, review sites, WhatsApp, and more.
This role is highly cross-functional - you'll partner with our go-to-market, demand generation, marketing operations, and analytics teams (among others) in order to efficiently drive revenue.
Hamid, a partner at Kleiner Perkins, recently said that "Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world." As a member of our growth team, you'll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth.
This is a major opportunity for a go-getter and somebody who's hungry to operate in a fast-paced environment while working with a world class team. We expect you to be a self-starter, analytical, and eager to learn.
What you will do
- Manage a 6-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
- Develop channel strategy by understanding our products, buyer pain points, and channel dynamics across LATAM. You'll build experimentation roadmaps grounded in sound hypotheses and test & learn. You'll scale what works
- Own and execute a plan for scaling growth from email, WhatsApp, paid channels (SEM, Meta, LinkedIn, Affiliates), and content to expand our reach of key personas in finance, HR, and IT across Mexico and the broader LATAM region
- Improve your campaign efficiency by concepting more resonant creative / graphics tailored to LATAM audiences, improving qualification processes and lead gen flow, and testing novel technological innovations
- Build and manage relationships. You'll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales, and more in order to succeed in this role
- Analyze data to understand what's working and what's not — from reading through replies to writing SQL and hopping into Excel
- Proactively share insights and wins across the marketing team. You will find successful campaigns/tactics that Rippling rolls out across the entire organization
What you will need
- 5+ years of experience doing both quantitative and qualitative work in a fast-paced environment
- Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve
- Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
- Stellar written and verbal communication skills in both English and Spanish. You have an eye for good email & ad copy in both languages, and know how to get in the heads of our prospects
- Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line
- Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights in order to optimize performance towards your goals
- Inbox 0 mindset: You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
- Hackiness and creativity: You're constantly generating new ideas and are eager to experiment
- Nice to haves: Portuguese speaker, experience working / selling into the Mexican or broader LATAM market, experience in a B2B environment, familiarity with LATAM-specific digital marketing channels and platforms
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
You will be based in our Mexico City office and will be required to be in office 3x/week.
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.