New Verticals Lead

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.

We’ve expanded to 100 employees in under two years, backed by a high-energy, in-office culture across our NYC headquarters and Santa Barbara office. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

We're hiring a New Verticals Lead to launch and scale Avoca into new markets.

This is a high-ownership role at the intersection of product, go-to-market, and customer execution. Working directly with the Head of New Verticals, you'll take new verticals from early exploration to repeatable revenue, defining entry strategy, leading design partner pilots, translating customer insights into product direction, and building the GTM playbooks that convert early traction into scalable deployments.

This is not a strategy-only role. You are responsible for outcomes.

What You’ll Do

Own 0 → 1 Vertical Expansion

• Define ICP and segmentation for each new vertical

• Identify high-ROI workflows and entry wedges

• Structure and launch early design partner pilots

• Establish success metrics and expansion plans

• Turn pilots into repeatable, revenue-generating deployments

Operate Directly With Customers

• Lead discovery and implementation calls

• Engage executive stakeholders and operators

• Coordinate integrations and mobilize internal resources

• Travel to customer sites when needed

• Operate confidently in front of senior stakeholders—C-suite, PE fund MDs, and multi-location operators

Drive Product Alignment

• Translate field insights into structured product briefs

• Partner closely with Engineering to scope and prioritize features

• Balance speed with long-term product clarity

• Ensure what we build scales across customers

Build a Repeatable GTM Motion

• Refine vertical positioning and messaging

• Support Sales on qualification frameworks and pilot design

• Develop early case studies and ROI narratives

• Identify and validate signals of product-market fit

What You’ll Bring

• 3–6 years of experience in consulting, product, or high-growth startups

• Demonstrated experience leading complex, cross-functional initiatives

• Strong structured thinking and problem-solving ability

• Comfort operating in ambiguous, fast-moving environments

• Ability to move fluidly between executive conversations and detailed execution

• Clear, concise written and verbal communication

Bonus points for experience in vertical SaaS or AI-enabled products, working with multi-location operators or PE-backed businesses, or direct customer-facing / field experience in B2B.

At Avoca, you'll have rare exposure to building entirely new business lines inside a category-defining AI company. You'll operate at the intersection of product, GTM, and general management, with real ownership and visibility from day one.

High performers will grow into broader vertical, product, or business unit leadership as Avoca scales. If that's the seat you're looking for, we'd love to meet you.