As a core member of Spire’s Growth Marketing and Go-To-Market team, the Growth Marketing Manager is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets.
You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent.
This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled.
Your responsibilities
Lead Generation & Demand Generation Execution
- You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs.
- Your responsibilities include:
- Executing integrated campaigns across digital, content, events, and field activations e.g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign
- Supporting product, solution, and partner launches with coordinated GTM execution
- Translating campaign briefs and messaging frameworks into executable activation plans
- Managing timelines, assets, and stakeholders to ensure on-time, high-quality delivery
GTM Coordination & Sales Alignment
- You will work closely with Sales, SDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution.
- This includes:
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- Aligning campaign goals with Sales priorities and target accounts
- Supporting MQL to SQL flow with clear handover logic and activation timing
- Enabling Sales with campaign assets, messaging, and launch toolkits
- Collecting sales feedback to optimize future activations
Content & Asset Orchestration
- You will coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines.
- Your responsibilities include:
-
- Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution
- Analyzing performance data to identify optimization opportunities
- Reporting results and learnings to Growth Marketing and GTM stakeholders
- Applying insights to improve future GTM motions and activation frameworks
Performance Tracking & Optimization
- You will be accountable for tracking campaign performance and continuously improving results.
- This includes:
-
- Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution
- Analyzing performance data to identify optimization opportunities
- Reporting results and learnings to Growth Marketing and GTM stakeholders
- Applying insights to improve future GTM motions and activation frameworks
Process & Operational Excellence
- You help build repeatable, scalable activation processes that increase speed and quality of execution.
- This includes:
-
- Contributing to standardized campaign planning and launch processes
- Maintaining activation calendars, timelines, and documentation
- Supporting cross-functional GTM planning cycles and QBRs
- Ensuring compliance with internal processes and regional requirements
Desired skillset
- Hands-on Marketing Activation professional with a strong execution mindset and a bias for action
- 3–6+ years of B2B marketing experience, ideally in technology, data, or SaaS environments
- Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs
- Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution
- Experience with lead scoring frameworks and nurture program design
- Strong project management skills with close attention to detail, timelines, and delivery quality
- Data-driven, pragmatic, and focused on measurable business outcomes
- Experience partnering closely with Sales, SDRs, and Growth or Demand Generation teams
- Comfortable managing agencies and collaborating with cross-functional stakeholders across the business
- Hands-on experience with marketing automation and CRM tools such as HubSpot or Marketo
- Good understanding of SaaS and/or DaaS business models, including subscription and usage-based metric
- Able to thrive in a fast-paced, international environment
- Fluent in English; additional languages are a plus
- Located in Boulder, US
Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.
Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. #LI-MI1
The anticipated base salary range for this position is listed below. Final base salary for this role will be based on the location, skills, experience and qualifications. In addition to base compensation, this role may be eligible for annual equity awards and our employee benefits program, including vacation, sick, and personal time off; optional medical, dental, vision, life, and disability coverage; a 401(K) plan; health and wellness reimbursement program; and participation in Spire’s Employee Stock Purchase Plan.
Global Perks
🛰️ Name Your Satellite Program (NYSP)
🚀 Launch Attendance
🌴 Generous Time Off Policy
🎓 Education Assistance Program
🥰 Employee Assistance Program (EAP)
📈 Employee Stock Purchase Program (ESPP)
👣 Family Leave
💪 Fitness Reimbursement
🧡 Employee Referral Program
🍉 Healthy snacks & beverages in every office
About Spire
We improve life on Earth with data from space.
Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.
Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
To help maintain a safe and secure workplace for Spire employees, all candidates who receive a conditional offer will be required to complete a background check. This may include criminal history and employment verification.
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