Indian Startup News · Mar 2025
Reports the March 2025 fundraise and Yenmo’s plan to broaden into secured credit products over stocks while strengthening technology and operations.
Company research
Public company, workplace, funding, and market signals
Overview
Yenmo is a Bengaluru-based fintech platform focused on ethical, low-cost secured lending—especially loans against mutual funds and stocks—marketed as a “good loan” alternative to high-interest personal loans.
Primary product
Loan Against Mutual Funds (LAMF) / instant secured credit against mutual funds and stocks
Founded
2022
Headquarters
Bengaluru, Karnataka, India
Team size
1-10
Industry
Financial Services
Sub-industry
Fintech; secured consumer lending / loan against mutual funds
Offices
No 148, 6th Sector HSR Layout, B-102, Bengaluru, Karnataka 560102, India
Bengaluru, Karnataka, India
Business model
B2C secured lending
B2B2C partner-distribution platform
loan origination and servicing via partner lenders
Funding
Stage
Seed
Total raised
$1.6M
Latest round
Seed · Mar 2025
Latest amount
$1.1M
People & investors
Work & culture
Public messaging emphasizes transparency, respectful customer support, no hidden charges, and ethical lending. Founder posts also suggest a strong preference for in-person collaboration at startup scale.
Product & market
Pricing
Secured lending priced from 9.89% interest (typically around 10-11% on withdrawn amounts), plus a ₹1,499 + 18% GST processing fee; no foreclosure, part-payment, or withdrawal charges.
Differentiators
- —Flat low-rate secured lending instead of high-interest unsecured personal loans
- —No foreclosure or prepayment charges
- —Interest charged only on the amount withdrawn, not the full sanctioned limit
- —Fully digital onboarding and pledge flow
- —Co-branded partner portal for distributors/IFAs
- —Customer-first positioning with transparent, non-harassing service
Technology
Mobile app
CAMS
KFin
digital KYC
e-mandate / autopay
digital agreement signing
mutual fund pledge integrations
LinkedIn
YouTube
Instagram
Adobe Premiere Pro
Final Cut Pro
DaVinci Resolve
Customers
Indian mutual fund investors
Indian stock investors
Retail borrowers needing short-term liquidity without selling investments
Independent financial advisors (IFAs) / distributors
Partners using co-branded LAMF portals
Indians residing abroad with investments in India
Competitors
Volt Money
Zerodha Capital
Abhiloans
DhanLAP
Ecofy
Flexmoney
Scale & contact
Estimated revenue
₹0–10 Cr (public-company-profile range; FY25 revenue cited by Inc42 was ₹1.6 lakh)
Estimated monthly visits
17K
Traffic estimate as of Jul 2026
Latest news
CEO VINE · Mar 2025
Another report of the March 2025 raise, citing the company’s plan to expand its product portfolio, technology infrastructure and market reach.
VCCircle · Mar 2025
Reports Yenmo raised Rs 9.2 crore in a round led by Y Combinator, with participation from Pioneer Fund, Zaka VC and angels; notes planned product expansion, faster onboarding and a larger team.
BW Disrupt · Mar 2025
Covers the same funding round and quotes Ashutosh Purohit on building India’s first ‘Good Loan Company’ with ethical lending practices.
Business Standard · Mar 2024
Covers Yenmo’s earlier $500,000 round led by Y Combinator and describes the product as instant loans against mutual funds.
Jobs and careers at Yenmo
0 jobs at Yenmo
No open positions
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