Shutdown
Sep 2025Yassir France was placed in liquidation judiciaire after payment cessation in November 2024, effectively ending Yassir's French operations.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Yassir is a North Africa-focused super app that bundles ride-hailing, food and grocery delivery, payments/financial services, and B2B mobility tools into one marketplace. It was founded in 2017 and has expanded from Algeria across the Maghreb and into France, Senegal, South Africa, Canada, and other markets.
Primary product
All-in-one super app for ride-hailing, delivery, and payments
Founded
2017
Headquarters
Palo Alto, California, United States
Team size
4.5K
Work style
Flexible
Industry
IT Services and IT Consulting
Sub-industry
Super app / mobility, delivery, and fintech marketplace
Offices
Birkhadem / Algiers Province, Algeria
Casablanca, Morocco
Tunis, Tunisia
Paris, France
Johannesburg, South Africa
Dakar, Senegal
Berlin, Germany
Palo Alto, California, United States
Business model
commission-based marketplace
pay-per-use consumer services
B2B fleet management / corporate mobility contracts
delivery and logistics marketplace
digital payments / wallet services
Funding
Stage
Series B
Total raised
$193.3M
Latest round
Series B · Nov 2022
Latest amount
$150M
Nov 2022 · BOND
Nov 2021 · WndrCo
Jan 2019
People & investors
Leadership
Founder and CEO
Engineering Manager
Lead Product Manager
Product Manager
Software Engineer
Founders
Co-founder
Work & culture
Mission-driven, highly collaborative, and inclusive; the company emphasizes ambition, transparency & trust, quality, performance, and product-minded end-to-end ownership across product, engineering, and design.
Work style
Flexible
Compensation
Public job posts mention competitive compensation, attractive salary, equity/stake in the company, bonus incentives, and a subsidized public transit pass; no formal public visa-sponsorship policy was found.
Benefits
Competitive compensation
Exceptional benefits
Flexible work environment
Attractive salary
Equity or stake in the company
Subsidized public transit pass
Full health coverage
Paid leave
Bonus incentives
Product & market
Pricing
Pay-per-use marketplace with dynamic/commission-based pricing for rides and delivery; business services are quote-based or contract-based.
Differentiators
- —Single super-app spanning mobility, delivery, payments, and business services
- —Strong local trust and cash-centered-market fit in North Africa
- —Network effects across drivers, couriers, merchants, and wholesalers
- —Financial services layered on top of daily-use consumer services
- —Google Cloud-backed scalable data and AI stack
- —Expansion into retail media and physical retail through acquisitions
Technology
Google Kubernetes Engine
Cloud Run
Pub/Sub
CloudSQL
BigQuery
Dataflow
Dataplex
Looker
Vertex AI
Apigee
Node.js
TypeScript
React
Angular
Docker
Customers
individual consumers
drivers
delivery couriers
restaurants
merchants
wholesalers
businesses using fleet management
corporate clients
Competitors
Uber
Careem
inDrive
Glovo
Jumia
TemTem
Gozem
Lezzoo
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
275.7K
Signals & risks
Other
Oct 2025Africa Intelligence reported the French ride-hailing and delivery operation had been in receivership since October 2025.
SourceLatest news
LinkedIn · Mar 2026
Yassir announced the acquisition of Paris-based ad-tech firm Kawarizmi Group, describing it as a strategic move toward retail media and programmatic advertising across EMEA.
Tech In Africa · Mar 2026
Yassir acquired the Uno hypermarket chain from Cevital Group and began rebranding the stores as Yassir Market, extending the app into physical retail.
Africa Intelligence · Jan 2026
Africa Intelligence reported that Yassir's French ride-hailing and delivery operation had been in receivership since October 2025.
Yassir · Mar 2023
Official announcement that Yassir opened its first office in Dakar, Senegal, as part of broader African expansion.
Yassir · Nov 2022
Official Series B announcement led by BOND with participation from Y Combinator, DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and others; the release says total funding reached $193.25M.
Jobs and careers at Yassir
0 jobs at Yassir
No open positions
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