Y Combinator · Jul 2026
Official launch page describing Wildcard as the command center for agentic commerce, with 20+ brands live and reported AI-search revenue lift claims.
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Wildcard is a San Francisco-based YC W25 startup building an AI search optimization / agentic commerce platform for ecommerce and retail brands. It helps teams track how products appear across AI shopping surfaces, identify gaps, draft and approve improvements, and measure the revenue tied to those changes.
Primary product
AI search optimization and agentic commerce platform for ecommerce and retail brands
Founded
2025
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AI search optimization (AEO/GEO) for ecommerce and retail
Offices
0 jobs at Wildcard
Check back later for new openings
Business model
Stage
Pre-Seed
Total raised
$500K
Latest round
Pre-Seed · Apr 2025
Latest amount
$500K
Apr 2025 · Y Combinator
Leadership
CEO and founder
Investors
Human-in-the-loop and evidence-based; the brand reviews and approves changes before publishing. Public messaging emphasizes commerce-first workflows for ecommerce and retail teams, fast iteration, and measurable revenue outcomes.
Visa sponsorship
Limited
Compensation
Public job postings show $130K-$225K base plus 0.50%-3.50% equity for Founding Engineer roles, $130K-$250K base plus 0.50%-4.00% equity for Founding Applied ML Engineer, and $5K-$8K/month for internships; postings also note US citizen/visa only.
Pricing
Action-based credit pricing with free audits/monitoring; Starter, Growth, and Enterprise plans plus add-on credits and product capacity.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$171k estimated annual revenue
Estimated monthly visits
5.3K
Traffic estimate as of Jul 2026
Y Combinator · Jul 2026
Official launch page describing Wildcard as the command center for agentic commerce, with 20+ brands live and reported AI-search revenue lift claims.
The American Bazaar · Jul 2026
Coverage of Wildcard's public rollout, current ecommerce/retail positioning, and the company's pivot away from its earlier agents.json/tool-calling protocol direction.
BotBridge News · Jul 2026
Describes the startup's new agentic-commerce positioning, the first founding engineer hiring push, and the focus on AEO/GEO for retail discovery.
CH Reporter · Apr 2026
Founder-profile coverage summarizing Wildcard's YC backing, founder background, and early positioning around AI infrastructure and commerce.