Acquisition
Jul 2026Whatnot acquired Shaped, a machine learning company focused on real-time recommendation and search systems, to strengthen discovery and personalization across the marketplace.
SourceWhatnot is the largest livestream shopping platform in the U.S.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Whatnot is a community-driven live commerce marketplace where people buy and sell collectibles, niche goods, and now broader lifestyle categories through livestream auctions, flash sales, and seller-hosted shows. Its core mission is to help anyone turn a passion into a business and build community through commerce.
Primary product
Live shopping marketplace / livestream commerce app
Founded
2019
Headquarters
Los Angeles, California, United States
Team size
1,000-2,000
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Live commerce marketplace
Offices
Marina del Rey, CA
Los Angeles, CA
New York, NY
San Francisco, CA
Seattle, WA
Phoenix, AZ
Berlin, Germany
Dublin, Ireland
Kraków, Poland
London, UK
Business model
Marketplace
Transaction fee / take rate
Seller tools
Funding
Stage
Series F
Total raised
$975M
Latest round
Series F · Oct 2025
Latest amount
$225M
Oct 2025 · DST Global and CapitalG
Jan 2025 · Avra, DST Global, and Greycroft
Jul 2022 · DST Global and CapitalG
Sep 2021 · CapitalG
May 2021 · Y Combinator Continuity
Mar 2021 · Andreessen Horowitz
Dec 2020
Feb 2020 · Wonder Ventures and Y Combinator
People & investors
Leadership
CEO & Co-Founder
CTO & Co-Founder
Chief Product Officer
VP of Engineering / Head of Engineering
VP of Design
Investors
Alkeon Capital
Andre Iguodala
Andreessen Horowitz
Animal Capital
Avra
Bobby Wagner
BOND
CapitalG
Charlie Songhurst
Chris Zarou
DeAndre Hopkins
DST Global
Durable Capital Partners
Gokul Rajaram
Greycroft
Lightspeed Venture Partners
Liquid 2 Ventures
Logan Paul
Nilam Ganenthiran
Operator Partners
Ryan Tedder
Scribble Ventures
Sequoia Capital
Steve Aoki
Techstars
Twenty Two Ventures
Wonder Ventures
Y Combinator
YC Continuity
Zion Williamson
Work & culture
Fast-paced, high-performance culture that prizes 'move uncomfortably fast,' strong ownership, impact, humility, and team over ego. Public career pages stress ambition, ambiguity tolerance, real responsibility, and learning by doing.
Work style
Flexible
Compensation
Public postings emphasize generous equity, scope, and impact, but the reviewed sources did not surface public salary bands or a formal compensation policy.
Benefits
Flexible PTO
Company-wide winter and summer breaks
Premium medical, dental, vision, life, and disability coverage
Monthly internet/phone reimbursement
Home office setup support
Wellness allowance
16 weeks paid parental leave
Gradual return-to-work after parental leave
401(k) match up to 4% of salary
Dogfooding allowance
Competitive equity
International pension match up to 4% of base salary
Product & market
Pricing
Marketplace take rate / transaction fee; TechCrunch reported an 8% cut per sale.
Differentiators
- —Livestream auctions and flash sales
- —Community-driven commerce around shared interests
- —Seller-first marketplace tooling
- —Real-time discovery and personalization
- —Broadening from collectibles into fashion, luxury resale, and other categories
- —Trust & safety systems tuned for live auctions
- —Strong buyer-seller interaction through chat and live video
Technology
Python
Elixir
Go
React Native
GraphQL
AWS
GCP
Kubernetes
TypeScript
Objective-C
Erlang
WebRTC
Next.js
JavaScript
Retool
LLM tooling
Customers
Collectors
Enthusiasts
Buyers
Sellers
Independent resellers
Brands
Small businesses / passion-based merchants
Competitors
eBay / eBay Live
TikTok Shop
Poshmark
Depop
Mercari
Loupe
Drip Shop
Popshop
Scale & contact
Estimated revenue
≈$120M-$380M (public third-party estimates vary; examples reviewed include ZoomInfo at $121.8M, Growjo at $195.8M, and PrivCo at $380M)
Estimated monthly visits
18.9M
Traffic estimate as of Jun 2026
Signals & risks
Latest news
TechCrunch · Jul 2026
Whatnot acquired Shaped to improve recommendation speed, discovery, and personalization in live commerce; the deal also brought Shaped founder Tullie Murrell and additional engineers/researchers onto Whatnot’s AI team.
Fortune · Jun 2026
Fortune reported that Whatnot sellers crossed one billion orders, highlighting the company’s scale and the shift beyond collectibles into broader live commerce.
Whatnot Blog · Jun 2026
Whatnot described Shopify integration, inventory syncing, and new listing/product-page improvements intended to make live selling easier and more flexible for sellers.
Crunchbase News · Oct 2025
Crunchbase reported Whatnot’s Series F at $225 million and a $11.5 billion valuation, with new and returning investors and continued international expansion.
TechCrunch · Jan 2025
Whatnot announced a $265 million Series E at a $4.97 billion valuation, with expansion into additional categories and stronger seller tools.
Jobs and careers at Whatnot
0 jobs at Whatnot
No open positions
Check back later for new openings