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Webflow

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Webflow

Professional website design and publishing platform.

webflow.com
HQ: San Francisco, CA, USA
B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Webflow is a web experience platform for designing, building, optimizing, and publishing websites and related marketing experiences, with built-in CMS, hosting, security, and AI/AEO capabilities.

Primary product

Webflow website experience platform (web design/build/CMS/hosting/optimization)

Founded

2013

Headquarters

San Francisco, California, United States

Team size

1001-5000

Work style

Flexible

Industry

Software Development

Sub-industry

Website experience platform / no-code web development / CMS / web hosting / marketing technology

Offices

San Francisco, California, United States
Chicago, Illinois, United States
London, England, United Kingdom
Buenos Aires, Argentina

Business model

subscription
enterprise SaaS
usage-based add-ons

Funding

Stage

late-stage venture

Total raised

$335.4M

Latest round

Series C · Mar 2022

Latest amount

$120M

Venture Round

Apr 2025

$400K

Series C

Mar 2022 · Y Combinator Continuity Fund

$120M

Series A

Aug 2019 · Accel

$72M

Seed Round

Mar 2014

$2.9M

People & investors

Leadership

Linda Tong

CEO

Rachel Wolan

Chief Product Officer

Dave Steer

Chief Marketing Officer

Founders

Bryan Loffredo

Co-founder

Bryant Chou

Co-founder

Damon Chen

Co-founder

Sergie Magdalin

Co-founder & Design Fellow

Vlad Magdalin

Co-founder

Investors

Accel
Arun Mathew
CapitalG
Draper Associates
FundersClub
IIoma / other known historical backers
Joel Yarmon
Khosla Ventures
Laela Sturdy
OMERS Growth Equity
Rainfall Ventures
Silversmith Capital Partners
Sri Rao
Vaizra Investments
Y Combinator
Y Combinator Continuity Fund
YC Continuity

Work & culture

Public messaging emphasizes speed, focus, collaboration, AI adoption, and building a modern marketing organization with smaller, more focused teams.

Work style

Flexible

Compensation

Public job-market signal suggests engineering salaries around ~$110k/year and People Team around ~$113k/year in Exa-derived data; no official company-wide compensation policy found.

Benefits

16 weeks severance and COBRA support for impacted employees (risk/layoff signal, not a benefit)
Remote/distributed work across many countries
Career resources and continued benefits mentioned in restructuring notice

Product & market

Pricing

Self-serve site/workspace subscriptions plus enterprise contracts; add-ons and AI credits/usage controls are part of newer pricing.

Differentiators

  • —Visual-first yet enterprise-capable website experience platform
  • —Integrated CMS, hosting, security, and enterprise governance
  • —AI/AEO and agentic workflows built into the platform
  • —Acquisitions of GSAP and Vidoso to strengthen animations and AI asset generation
  • —Ecosystem-first integrations and partner model for features like Logic/User Accounts replacements

Technology

AWS
Node.js
Python
PostgreSQL
MongoDB Atlas
Snowflake
GitHub
Jest
Terraform/Argo CD
Salesforce
Zendesk
Looker/Tableau
Google Workspace

Customers

Dropbox
NCR
Ramp
Amazon Ads Brand Innovation Lab
Maven Clinic
Webflow reports 300,000+ brands/teams using the platform

Competitors

Squarespace
Wix
Framer
WordPress
Contentful
HubSpot CMS
Sanity
Adobe Experience Manager

Scale & contact

Estimated revenue

~$100M annual revenue (single-point estimate from Exa; not a verified audited figure)

Estimated monthly visits

6.7M

Traffic estimate as of Jun 2026

Signals & risks

Layoff
Oct 2025

Webflow announced a restructuring affecting approximately 8% of team members.

Source
Layoff
May 2026

CEO Linda Tong announced another restructuring; many teammates were leaving and the company was moving to smaller, more focused teams.

Source
Shutdown
Jun 2025

Webflow sunset Logic and later deprecates User Accounts, pushing customers to partners like Zapier, Make, Outseta, and Memberstack.

Source

Latest news

Evolving Webflow for the agentic web

Webflow Blog · May 2026

CEO Linda Tong announced a restructuring and strategic shift toward smaller, more focused teams and agentic web marketing.

Webflow AEO is now available: an agentic, closed-loop system for AI discovery

Webflow Blog · May 2026

Announced AEO analytics and AEO agents for Enterprise customers.

Webflow acquires Vidoso.ai to deploy AI agents that work within your brand, not outside it

Webflow Blog · Mar 2026

Webflow acquired Vidoso to add brand-aware visual/video generation to its agentic web marketing platform.

Webflow Expands Platform Capabilities with Adobe, Getty Images, OneTrust, and TransPerfect

GlobeNewswire · Mar 2026

Webflow announced new and expanded enterprise partnerships across personalization, content, privacy, and localization.

Webflow and Google Ads Collaborate to Launch an Integration for Smarter Campaign Performance

PR Newswire · Jan 2026

Webflow launched a Google Ads integration, letting teams manage and optimize campaigns inside Webflow with performance data feeding ad optimization.

AboutAbout / TeamBlogCareersCareersCommunityCustomersEnterpriseHomepagePartners
SourcesWebflow homepageRestructuring announcementEvolving Webflow for the agentic webWebflow acquires GSAPWebflow acquires VidosoDeprecating Logic and User AccountsUser Accounts sunsetLogic sunsetWebflow Enterprise Winter ReleaseWebflow AEO available

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