LinkedIn · Jun 2026
Founder Ricky Nariani says WANTD launched as a live-commerce app focused on footwear and apparel and argues that live-commerce economics remain difficult despite renewed attention.
A direct to consumer marketplace and influencer network for brands
Company research
Public company, workplace, funding, and market signals
Overview
WANTD is a Los Angeles-based YC W22 company building a live-shopping and social-commerce marketplace for fashion, footwear, and collectibles. Its public materials describe the product as a mobile-first marketplace that combines live commerce, auctions, influencer-driven selling, and order fulfillment for brands and resellers.
Primary product
Live-shopping and social-commerce marketplace app for fashion, footwear, and collectibles
Founded
2021
Headquarters
Los Angeles, California, United States (public profile address: 4133 Redwood Ave Unit 4020, Los Angeles, CA 90066)
Team size
2-10
Industry
Retail Apparel and Fashion
Sub-industry
Social commerce / marketplace for sneakers, apparel, and collectibles
Offices
4133 Redwood Ave Unit 4020, Los Angeles, CA 90066, United States
Los Angeles, California, United States
Business model
Marketplace
Live commerce
Social commerce
Order fulfillment
Inventory management
Funding
Stage
Seed
Total raised
$1.7M
Latest round
Seed · Jan 2023
People & investors
Work & culture
Public signals suggest a mobile-first, brand- and creator-led culture focused on live interaction, launch partners, and helping brands and resellers sell through multiple channels.
Product & market
Pricing
Not publicly disclosed
Differentiators
- —Live commerce with hosts/influencers
- —Multiple selling modes: marketplace, auctions, and live video
- —Order fulfillment support
- —Mobile-first experience
- —Inventory management tools
- —Collection tracking and price/market-data tooling
Technology
Google Hosted Libraries
Open Graph
Zendesk
Google Fonts API
React
PWA
Node.js
Google App Engine
Customers
Fashion brands
Footwear brands
Sneaker resellers
Influencers and creators
Collectors
Competitors
Whatnot
StockX
GOAT
eBay Live
NTWRK
Flip
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
93K
Traffic estimate as of Jul 2026
Latest news
LinkedIn · Feb 2026
A founder post on sneaker-market dynamics and why live commerce and collectibles remain challenging categories; it reinforces WANTD's niche positioning in footwear and collectibles.
LinkedIn · Sep 2024
Ricky Nariani reflects on WANTD's five-year founder journey and key lessons from building the company.
Google Play · Jun 2024
The app listing describes WANTD as a live-shopping destination with live commerce, marketplace buying, challenges, collection tracking, and exclusive drops, and it publishes public support contact details.
Jobs and careers at WANTD
0 jobs at WANTD
No open positions
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