Acquisition
Jun 2024Voodoo acquired BeReal for €500 million, taking on a large consumer-social integration and monetization project.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Voodoo SAS is a Paris-based private global technology company that develops and publishes mobile games and consumer apps. It has evolved from hyper-casual publishing toward longer-lived casual/hybrid-casual franchises and social apps; Voodoo reported 8 billion lifetime downloads, 150–169 million monthly active users, about 800 employees, and $778 million 2025 revenue.
Primary product
A portfolio of free-to-play mobile games and consumer apps, including Mob Control, Paper.io, Block Jam 3D, Hole.io, BeReal, Wizz and Blitz; monetization combines in-app advertising, in-app purchases and consumer-app advertising.
Founded
2013
Headquarters
Paris, France
Team size
700–800 (approximately 800 reported in 2026)
Work style
Hybrid
Industry
Entertainment software / mobile technology
Sub-industry
Mobile games, casual and hybrid-casual game publishing, consumer social apps
Offices
Paris, France
Montpellier, France
Strasbourg, France
Berlin, Germany
Istanbul, Turkey
Montreal, Canada
Singapore
Tokyo, Japan
Business model
Free-to-play mobile games monetized by advertising
In-app purchases and subscriptions in games/apps
Mobile-app advertising
Game publishing and growth services for external studios
Funding
Stage
Private, late-stage / growth company; revenue-generating
Total raised
$812M
Latest round
Later-stage venture / growth financing · Jul 2024
Latest amount
$386M
$175M
$386M
People & investors
Leadership
Co-founder and CEO
Co-founder
Co-founder; former CTO / game developer
Gabriel Rivaud
VP, Games
Work & culture
Voodoo describes a fast-paced, learning-oriented environment focused on rapid adaptation, ownership, product impact, innovation and pragmatic execution. Engineering works in small squads and uses data, growth experimentation and machine learning to scale products.
Work style
Hybrid
Compensation
Public job postings generally state competitive, experience-based compensation but do not provide a consistent salary range. Benefits and remote-Friday/location-independent-salary signals are public for some roles; sponsorship is not established.
Benefits
Competitive salary based on experience
Swile lunch vouchers / company meals
Gymlib, fully covered
Premium healthcare coverage, fully covered for employee and family
Wellness budget and Paris-office wellness activities
Remote Fridays
Location-independent salary signal in some job listings
Product & market
Pricing
Primarily free-to-play: advertising plus in-app purchases; consumer social apps use advertising and other app monetization. No public single-company subscription price was found.
Differentiators
- —Large global distribution and publishing/growth engine
- —Scale of downloads and monthly active users
- —Data-driven rapid testing and user-acquisition expertise
- —Shift toward durable casual/hybrid-casual franchises rather than only hyper-casual hits
- —Portfolio diversification into social and consumer apps
- —Ability to combine internal products with external studio publishing
Technology
Unity
TypeScript
Node.js
NestJS
PostgreSQL
Scale & contact
Estimated revenue
$750M–$800M annually; company-reported 2025 revenue was $778M
Signals & risks
Layoff
Jun 2024Business Insider reported that a significant portion of BeReal staff would be laid off shortly after the acquisition.
SourceLayoff
Jul 2024GamesIndustry.biz reported that 28 BeReal employees in engineering, QA and marketing were affected in a refocus on France/Europe-based talent.
Latest news
Voodoo · Mar 2026
Voodoo reported $778M 2025 revenue, 169M MAU and continued transition toward durable casual franchises; BeReal generated €30M and was targeting profitability by 2027.
Voodoo · May 2025
The company reported strong 2024 growth and profitability after the BeReal acquisition.
Sifted · May 2025
Sifted reported €623M 2024 revenue, €135M EBITDA, BeReal cost-cutting and break-even progress, plus a €175M refinancing facility.
GamesIndustry.biz · Jul 2024
Reported 28 BeReal layoffs across engineering, QA and marketing after the acquisition.
Open Positions
102 jobs at Voodoo
Senior Level Designer - Hole.io
Remote
Gaming
Paris
1d ago
Remote
Full-time