Acquisition
May 2025Vitable acquired Liferaft's HRA platform to combine ICHRA administration with its direct primary care platform; no public layoff or shutdown signal found in reviewed sources.
SourceAffordable care via ICHRA and primary care with visits, meds, labs…
Company research
Public company, workplace, funding, and market signals
Overview
Philadelphia-based, virtual-first health benefits platform for hourly and variable-hour workforces. Vitable combines enhanced Direct Primary Care with ACA-compliant benefits and compliance automation for SMB employers and brokers.
Primary product
Enhanced Direct Primary Care + ACA-compliant benefits platform (DPC, ICHRA, MEC, MVP, ACA Autopilot)
Founded
2020
Headquarters
1010 N Hancock St, Philadelphia, Pennsylvania 19123, United States
Team size
90-100
Work style
Remote
Industry
Hospitals and Health Care
Sub-industry
Direct primary care / health benefits platform / ACA compliance
Offices
1010 N Hancock St, Philadelphia, Pennsylvania 19123, United States (HQ)
215 Bullens Ln, Woodlyn, Pennsylvania 19094, United States
Business model
B2B employer-sponsored benefits
broker-distributed health benefits
subscription / PEPM pricing
ACA compliance services
Funding
Stage
Series A
Total raised
$24.9M
Latest round
Series A · Jul 2024
Latest amount
$16M
People & investors
Leadership
Founder & CEO
Chief Revenue Officer
Chief Product Officer
VP Finance
Head of Medical
Head of Account Management
Head of Talent and People
VP of Business Operations
Vice President, Growth
Work & culture
Remote-first and mission-driven, with a culture that emphasizes ownership, initiative, trust, scrappiness, and 'maniacal' customer service.
Work style
Remote
Compensation
No public salary bands found. Public employee perks include competitive equity, 100% Silver medical coverage, dental/vision, 401(k), life insurance, unlimited PTO, a home-office stipend, and Vitable Primary Care membership.
Benefits
100% Silver Plan medical coverage
Dental coverage
Vision coverage
Vitable Primary Care membership
401(k)
Life insurance
Unlimited PTO
Home office setup stipend
MacBook and gear
Competitive equity package
Product & market
Pricing
Quote-based employer-paid per-employee/month benefits pricing, with broker-facing quoting tools and ACA compliance/admin services.
Differentiators
- —Built-in Direct Primary Care plus ICHRA/MEC/MVP options
- —No copays or deductibles for core primary care
- —Virtual visits plus in-home concierge care
- —1,000+ covered prescriptions and labs
- —ACA Autopilot for compliance monitoring, filing, and audit defense
- —Broker-friendly quoting tools and AOR flexibility
- —Claims of 90-minute implementation and lower admin burden
- —Nationwide availability across all 50 states
- —Health coaching, women's health, and GLP-1 support
Technology
Python
Django
Django REST Framework
JavaScript
TypeScript
React
Vue.js
SQL
PostgreSQL
AWS
Docker
Kubernetes
Terraform
Google Cloud Platform
HubSpot
Salesforce
Zendesk
Flutter
Chargebee
Customers
Employers of hourly workers
Employers of variable-hour workers
SMBs
Brokers
Home care agencies
Restaurants
Transportation companies
Manufacturing companies
Nonprofits
Hospitals
Startups
Childcare operators
Government agencies
Competitors
Venteur
Thatch
Zorro
BenefitBay
StretchDollar
Zizzl Health
Allied National
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
38.2K
Traffic estimate as of Jul 2026
Signals & risks
Latest news
BusinessWire · May 2026
Launch of ACA Autopilot, a fully managed ACA compliance service with automated monitoring, filing, and audit-defense tiers for hourly and variable-hour employers.
PR Newswire · May 2025
Vitable acquired Liferaft's HRA platform to combine ICHRA administration with direct primary care and broaden its benefits platform.
MedCity News · Jul 2024
Independent coverage of the Series A, including expansion plans into additional states and launches in Ohio and Texas.
Vitable Health · Jul 2024
Official Series A announcement: $16M led by Cherryrock Capital with participation from Newark Venture Partners, Citi Impact Fund, First Round Capital, Commerce Ventures, and Y Combinator.
Forbes · Oct 2021
Covered Vitable's $7.2M seed round and its focus on affordable healthcare for hourly workers.
Jobs and careers at Vitable Health
0 jobs at Vitable Health
No open positions
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