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Mar 2025Vendah said its current catalog would remain available until 2025-03-26 and announced a new phase, changing its catalog and reseller model while focusing on health and beauty products.
SourceVendah is building a Faire-style marketplace for LATAM’s +50M…
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Vendah is a São Paulo-based social commerce and reseller marketplace that helps independent sellers—especially women—earn income by reselling beauty, health, and wellness products through an app and WhatsApp-led selling, with fulfillment, payments, and embedded credit support.
Primary product
Mobile app and marketplace for resellers to source, share, sell, and manage orders for beauty/wellness products
Founded
2021
Headquarters
São Paulo, São Paulo, Brazil
Team size
30-40
Industry
Technology, Information and Internet
Sub-industry
Social commerce / e-commerce marketplace
Offices
São Paulo, São Paulo, Brazil
Rua Borges Lagoa, São Paulo, SP, Brazil
Av. Emb. Macedo Soares, 10.735, São Paulo/SP, Brazil
Business model
social commerce
marketplace
direct selling
commission-based resale
embedded credit / BNPL
Funding
People & investors
Leadership
Co-founder & CEO
Co-founder & COO
Co-founder & Commercial Director
Co-founder & CTO
Work & culture
Community-oriented and WhatsApp-centric, with a strong emphasis on helping resellers earn extra income, move quickly, and operate flexibly without upfront capital.
Compensation
Public pages describe a commission-based model for resellers, with cited margins up to 95% on some kits and special products, profit examples up to R$104 on selected offers, and payout via Pix in up to two business days.
Benefits
Free registration
No upfront investment
WhatsApp-based support
Exclusive opportunity groups
Interest-free installment payment options
Free shipping for resellers
Fast payout via Pix
Training and promotional materials
Low-friction onboarding
Product & market
Pricing
Free registration; resellers earn commissions/margins on sales rather than paying an upfront platform fee.
Differentiators
- —No upfront inventory investment
- —Social-selling through WhatsApp and social networks
- —Curated catalog of high-demand products
- —Fulfillment and payments handled by Vendah
- —Embedded credit to expand purchasing power
- —Direct sourcing from suppliers/importers
- —Fast payout to resellers
- —Reseller support by WhatsApp
Technology
Shopify
WhatsApp
WhatsApp Business
Zendesk
Google Cloud
Google Workspace
BigQuery
Looker
Google Analytics Enhanced Ecommerce
Facebook Pixel
jsDelivr
Shogun Frontend
PageFly
reCAPTCHA
YouTube
Customers
Independent resellers / revendedoras
Women seeking extra income
Digital-first beauty and wellness brands
Consumers buying through reseller links
Competitors
Elenas
Bendo
Resellee
Vendora
Sellers Latam
Meesho
Scale & contact
Estimated revenue
About $3.8M annually (third-party estimates also place it around $6.3M, so public estimates conflict).
Estimated monthly visits
90.8K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Projeto Draft · Feb 2024
Profile story on Vendah’s model, reporting about 45,000 active resellers, a 2021 launch, and the company’s role in digitizing direct sales for women.
Exame · Aug 2023
Exame reported Vendah’s R$12 million seed round, led by Y Combinator with Goodwater and Domo Invest, and described its reseller marketplace model and expansion plans.
Startups · Aug 2023
Startups reported the same seed round and noted Vendah’s earlier R$8.5 million pre-seed led by Maya Capital, plus support from Goodwater, Domo Invest, and angels.
Vendah official
Official page positioning Vendah as an extra-income opportunity and featuring a brand representative update.
Vendah official
Official announcement that Vendah was changing its catalog and reseller model for a new phase focused on health and beauty products.
Jobs and careers at Vendah
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