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Vector

Vector logo

Vector

Advertising for the new internet

vector.co
HQ: Boston, MA, USA
11-50
B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Vector (vector.co) is a Boston-based B2B adtech software company that helps marketing and demand gen teams build contact-level ad audiences from real buyer activity, turning anonymous site and ad engagement into named pipeline signals.

Primary product

Contact-level advertising platform for B2B marketers; Vector MCP for querying campaign and buyer activity with LLMs.

Founded

2022

Headquarters

Boston, Massachusetts, United States

Team size

11-50

Industry

Software Development

Sub-industry

B2B AdTech / Marketing Technology

Offices

Boston, MA, United States

Business model

SaaS
B2B software
usage-based/enterprise pricing unknown

Funding

Stage

Series A

Total raised

$10M

Latest round

Series A · May 2026

Latest amount

$10M

Series A

May 2026 · SignalFire and HubSpot Ventures

$10M

Seed

Oct 2024

$2.6M

Seed / Convertible Note

Jan 2023 · Y Combinator

$500K

People & investors

Leadership

Nick Masters

Co-Founder & COO

Heather Bell

VP of Sales

Ally Saylor

Head of Solutions

Jess Cook

VP, Marketing

Sara McNamara

Founding Revenue Operations & GTM Strategy Lead

Mark Lowry

Founding Account Executive

Founders

Joshua Perk

Co-Founder & CEO

null

Investors

HubSpot Ventures
SignalFire
Y Combinator

Work & culture

Public messaging emphasizes being marketer-focused, data-driven, and experimental, with a product narrative around making marketers more effective rather than obsolete. No public benefits page was found in the sources reviewed.

Compensation

No reliable public compensation signals were found. Public job postings were limited and did not surface salary ranges in the material reviewed.

Product & market

Pricing

Not publicly disclosed in sources reviewed.

Differentiators

  • —Builds ad audiences by named people rather than accounts or firmographics
  • —Connects buyer identity/activity to ad performance
  • —Uses Vector MCP to query campaign and buyer activity in natural language
  • —Focuses on turning anonymous intent into actionable named audiences

Technology

LinkedIn
TypeScript
Figma
Python
React
Stripe
Redis
Martech
Adtech

Customers

B2B demand generation teams
ABM teams
B2B marketers

Competitors

6sense
Demandbase
MadKudu
RollWorks
metadata.io
UserGems

Latest news

What's new at Vector: July

Vector blog · Jul 2026

Product update covering automatic ICP generation, lookalike account builder, Salesforce lead lists, better company enrichment, Vector MCP, and bid-agent digests.

Better traffic attribution and visibilty

Vector blog · May 2026

Adds more traffic-source detection, broader attribution visibility, and improvements to campaign and segment tracking.

Cleaner signals, faster reporting, healthier audiences

Vector blog · May 2026

Highlights cleaner visitor feeds, faster campaign and visitor reporting, improved audience syncing, and more reliable ICP updates.

Vector raises $10M Series A to build AI ad platform

PR Newswire · May 2026

Announces a $10M Series A led by SignalFire and HubSpot Ventures and the launch of Vector MCP.

SignalFire leads Vector's $10M Series A

SignalFire · May 2026

Investor writeup describing the product, market context, and rationale for leading the round.

About pageBlogCareersHomepageLinkedIn company pageProduct / pricing page
SourcesCompany siteSeries A announcement (PR Newswire)Vector blog: Series A announcementSignalFire announcementUserGems partnership mention

Jobs and careers at Vector

6 jobs at Vector

Technical Sourcer

Remote
Talent
Remote
1mo ago
Remote
Full-time
Apply

Senior Software Engineer, Backend

Remote
Engineering
Remote
2mo ago
Remote
Full-time
Apply

Software Engineer

Remote
Engineering
Remote
3mo ago
Remote
Full-time
Apply

Software Solutions Engineer

Remote
Product
Remote
5mo ago
Remote
Full-time
Apply

Enterprise Account Executive

Remote
Sales
Remote
7mo ago
Remote
Full-time
Apply

Implementation Manager

Remote
Customer Success
Remote
1y ago
Remote
Full-time
Apply

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