Acquisition
Jul 2026Stantt acquired Vastrm; terms were not disclosed. Jonathan Tang said he would stay on as a strategic adviser and investor.
SourceMass customized active apparel. We are building a full turn key…
Company research
Public company, workplace, funding, and market signals
Overview
Vastrm is a Y Combinator S12 menswear brand founded in 2012 around a fit-first, mass-customization model for men’s apparel. It specializes in custom-fit polos and other premium knitwear/apparel, using a FitID system, home try-on, and factory-direct/wholesale fulfillment. In July 2026, Stantt acquired Vastrm; Jonathan Tang said he would remain involved as a strategic adviser and investor.
Primary product
Custom-fit men's polos and premium knitwear
Founded
2012
Headquarters
Burlingame, California, United States
Team size
2-10
Industry
Retail Apparel and Fashion
Sub-industry
Mass-customized men's apparel
Offices
Burlingame, California, United States
San Mateo, California, United States
San Francisco, California, United States
Business model
direct-to-consumer ecommerce
wholesale
private-label/corporate apparel
made-to-order mass customization
Funding
Stage
acquired
Total raised
$1.7M
Latest round
Acquisition · Jul 2026
People & investors
Work & culture
Public hiring copy describes a fast-paced startup culture centered on hustle, resourcefulness, self-motivation, and teamwork at the intersection of fashion and technology.
Compensation
Public job copy emphasizes equity and startup-style ownership more than salary bands; it says equity is 'earned with sweat and hard work,' and no public salary ranges were found.
Product & market
Pricing
Made-to-order DTC pricing with product-level prices and add-ons for customization; also wholesale/private-label and corporate quote-based sales.
Differentiators
- —FitID saved-fit profiles
- —home try-on program
- —24 fits and sizes
- —free size adjustments
- —visual configurator for fabrics and details
- —factory-direct model
- —low-minimum private-label offering
- —designed in San Francisco
- —manufactured in luxury-brand factories
Technology
Facebook Pixel
Amazon Web Services
AdRoll CMP System
Salesforce
cart functionality
spin.js
jQuery
Apache HTTP Server
PHP
MySQL
Zend Framework
Customers
men seeking custom-fit polos and shirts
golfers
corporate buyers
specialty retailers
retail partners and tailors
Competitors
Bonobos
Everlane
True Religion Apparel
Tommy John
Scale & contact
Estimated revenue
around $1M
Signals & risks
Latest news
MR Magazine · Jul 2026
MR Magazine said the acquisition would fold Vastrm's knitwear and wholesale business into Stantt's platform, and that Jonathan Tang would continue as a strategic advisor and investor.
LinkedIn post by Kirk Keel · Jul 2026
Stantt co-founder Kirk Keel announced the acquisition on LinkedIn and described it as the first step in building a platform of modern apparel brands.
LinkedIn post by Jonathan Tang · Jul 2026
Jonathan Tang announced that Vastrm had been acquired by Stantt and said he would continue to be involved as the mission moved into a larger home.
WWD · Jul 2026
WWD reported that Stantt acquired Vastrm, with terms undisclosed; Jonathan Tang was to remain as a strategic adviser and investor.
Jobs and careers at Vastrm
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