Upwave / GlobeNewswire · Jun 2026
Upwave announced an expanded integration that embeds native brand-lift tracking into MNTN’s workflow, enabling faster in-flight optimization for CTV campaigns.
Marketing analytics for the world's biggest brand marketers
Company research
Public company, workplace, funding, and market signals
Overview
Upwave is a San Francisco-based, remote-first brand outcomes measurement platform for advertisers and agencies. It measures Brand Lift, Brand Reach, and Brand Optimization across CTV, digital, social, linear, retail media, and streaming audio, and it has added an AI agent called Bayes for insights and reporting.
Primary product
Brand Outcomes Measurement Platform
Founded
2012
Headquarters
1160 Battery Street East, Suite 100, San Francisco, CA 94111
Team size
30-40
Work style
Remote
Industry
Software Development
Sub-industry
Brand outcomes measurement / marketing analytics
Offices
San Francisco, California, United States (HQ)
New York, New York, United States
Business model
SaaS
enterprise software
subscription software
analytics/measurement platform
Funding
Stage
Series B
Total raised
$21.8M
Latest round
Series B · Jul 2018
Latest amount
$14M
People & investors
Leadership
Founder & CEO
CFO
Chief Revenue Officer
Chief Technology Officer
Chief Marketing Officer
EVP, Customer Success & Analytics
VP, People Operations and Talent Acquisition
VP, Product
Work & culture
Upwave describes itself as a caring, curious, action-oriented team with values like Unusually Caring, Bias Toward Action, Intellectual (not just Intelligent), Upwave Matters, and Play Nice with Others. The company emphasizes remote collaboration, virtual team events, DEI, and community giving.
Work style
Remote
Visa sponsorship
No
Compensation
A recent senior engineering posting listed a base salary of $150,000-$175,000 plus bonus, equity, and benefits. Public salary bands beyond that posting are not disclosed.
Benefits
Open PTO
401(k)
100% employer-paid health insurance
100% employer-paid dental insurance
100% employer-paid vision insurance
personal professional development budget
work-from-home equipment stipend
parental leave
FSA
internet reimbursement
cell phone reimbursement
health and wellness stipend
Product & market
Pricing
Quote-based enterprise SaaS / request-demo sales motion.
Differentiators
- —Only company focused entirely on measuring and optimizing brand lift driven by advertising
- —Cross-channel brand measurement across CTV, digital, social, linear, retail media, and audio
- —Real-time measurement and optimization during live campaigns
- —Privacy-safe, census-representative methodology
- —AI agent Bayes for campaign insights and reporting
- —Self-serve integrations with major ad platforms and partners
Technology
Python
Kotlin
Java APIs
React
Vue
Angular
AWS
DynamoDB
MySQL
Presto
Kubernetes
S3
Lambda
EMR
Kinesis Firehose
Terraform
Claude Code
Cursor
GitHub Copilot
Customers
IRIS.TV
Viant
Paramount
Wondery
Future Today
Westwood One
UM Worldwide
GumGum
Microsoft
Clorox
MNTN
Ogury
Kargo
Walmart Connect
Madhive
Competitors
Kantar
Nielsen
VideoAmp
Adelaide
SurveyMonkey
Qualtrics
QuestionPro
Typeform
Scale & contact
Estimated revenue
US$10M-$20M
Estimated monthly visits
21.2K
Traffic estimate as of Jul 2026
Latest news
Upwave / GlobeNewswire · Jun 2026
Upwave deepened its partnership with MNTN to make Brand Lift measurement easier and more self-serve inside the MNTN platform, backed by data from nearly 50 campaigns and more than 1 billion impressions.
GlobeNewswire · Jun 2025
Upwave won an AI Breakthrough Award for Bayes and its AI Campaign Insights Reports, highlighting its genAI-driven reporting and optimization capabilities.
EIN Presswire / GlobeNewswire · Apr 2025
Upwave and IRIS.TV released a report showing contextual CTV campaigns outperformed norms on awareness, recall, and favorability.
Upwave / GlobeNewswire · Nov 2024
Upwave added advertising-measurement veteran Peter Daboll to its advisory program to support product and strategy.
Jobs and careers at Upwave
0 jobs at Upwave
No open positions
Check back later for new openings