9to5Mac · Aug 2025
Sponsored coverage of Upgraded’s expanded iPad Pro offering, highlighting monthly pricing, 24-month upgrade eligibility, and the continuing MacBook program.
Upgraded helps retailers and carriers sell devices on subscription.
Company research
Public company, workplace, funding, and market signals
Overview
Upgraded is a device-financing and subscription-commerce company focused on MacBooks, with newer business and iPad offerings. Customers pay monthly over 36 months, can upgrade after 24 payments, and AppleCare+ is included. Public sources trace the business back to 2016, while the current LinkedIn company profile shows a 2024 founding-style date and Austin HQ.
Primary product
MacBook Upgrade Program / MacBook financing subscription
Founded
2016
Headquarters
6001 W Parmer Ln Ste 370 PMB 2991, Austin, TX 78727, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
device financing / subscription commerce for consumer electronics
Offices
Austin, TX (HQ)
Sunnyvale, CA
San Francisco, CA
Business model
subscription
consumer financing
device leasing
B2C retail
B2B leasing
refurbishment and resale
circular-economy hardware lifecycle management
Funding
Stage
debt financing
Total raised
$7.3M
Latest round
Debt Financing · Sep 2021
Latest amount
$750K
People & investors
Leadership
Co-founder & CEO
Chief Builder/RBI
Founding Software Engineer
Product Manager
Head of Ops
Head of Growth
Work & culture
Small, Mac-obsessed, environment-minded team with a circular-economy mission and a customer-support-first ethos.
Product & market
Pricing
36-month monthly installment/subscription plans with upgrade eligibility after 24 payments; MacBook Air pricing starts at $33.28/month and MacBook Pro at $52.17/month; business leasing runs 12–48 months.
Differentiators
- —AppleCare+ included
- —upgrade every 24 payments
- —36-month payment structure
- —custom-build support through Apple Premier Partner GatorTec
- —0% APR qualification check without credit-score impact
- —circular-economy refurbishment and resale
- —no balloon payment at the end of the consumer plan
- —business device lifecycle management and MDM support
Technology
Ruby on Rails
HTML
CSS
JavaScript
Heroku
AWS Lambda
AWS API Gateway
AWS S3
AWS DNS/CDN
Sentry
Algolia
PostHog
Mailgun
WordPress
Shopify
Intercom
Windsurf
Customers
MacBook buyers
Apple fans
professionals
creatives
developers
students
small businesses
IT and operations teams
retailers
carriers
Competitors
Apple Store financing
Apple Upgrade Program
Affirm
Citizens Pay
Back Market
Swappa
traditional device leasing providers
Scale & contact
Estimated revenue
about $2.3M-$2.5M ARR (public estimates)
Estimated monthly visits
18.7K
Latest news
Cult of Mac · Jul 2025
Sponsored guide describing Upgraded’s subscription-style MacBook program, no balloon payment, and the vision of a broader electronics retailer.
9to5Mac · Jul 2025
Sponsored post explaining pricing, 0% APR qualification checks, AppleCare+ inclusion, and the 24-month upgrade flow.
GeekWire · Apr 2025
Founder-authored piece describing Upgraded as a flexible MacBook financing platform backed by Greg Brockman and Y Combinator, with Citizens Pay financing and GatorTec fulfillment.
MacSources · Jan 2025
Independent review covering financing rates, strict return rules, founder access, and customer-service experience.
Jobs and careers at Upgraded
0 jobs at Upgraded
No open positions
Check back later for new openings