LinkedIn · Jan 2025
Founder Wafa Taftazani said UpBanx meaningfully grew revenue, cut burn by more than half, became profitable in the last month of 2024, and opened a new office space for 2025 expansion.
Brex for D2C Brands and Content Creators in Indonesia
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
UpBanx is an Indonesia-based fintech platform for creators and brands that bundles high-yield business accounts, financing, invoice generation, financial statements, and an AI content tool (UpThinx) into one app.
Primary product
Creator/brand financial platform (high-yield account, financing, invoicing, and financial statements)
Founded
2021
Headquarters
Jakarta, Indonesia
Team size
11-50 employees
Industry
Financial Services
Sub-industry
Financial Software / creator fintech
Offices
Jakarta, Indonesia
Neo Soho Apt, Lt. 12, Jl. Letjen S. Parman No. 106, Tanjung Duren, Jakarta Barat, Indonesia 11470
Business model
B2B2C fintech platform
partner-led embedded finance
financial software for creators and brands
Funding
Stage
Pre-seed / seed
Total raised
$5.6M
Latest round
Pre-seed · Jan 2022
Latest amount
$5.2M
Jan 2022 · Y Combinator and Alpha JWC Ventures
People & investors
Leadership
Founder & CEO
Co-Founder & CTO
Co-Founder & COO
Work & culture
Product & market
Pricing
Free to download; feature-level fees vary, including invoice financing admin fees of 1.8–2.5% per month.
Differentiators
- —Creator-economy focus in Indonesia
- —One app for accounts, financing, invoicing, and financial statements
- —Licensed-partner model with OJK/BI-regulated partners
- —UpThinx AI content generator for creators and brands
- —Invoice financing and bank-transfer features tailored to creators
Technology
Cloudflare
Amazon Simple Email Service
Go
Android app
iOS app
Customers
content creators
brands
D2C brands
agencies
freelancers
marketers
creator networks
influencers
Competitors
Bank Raya
Bank Neo Commerce
Alumak
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
1.6K
Traffic estimate as of Jun 2026
Latest news
BackScoop · Aug 2024
Profile/interview on Wafa Taftazani describing UpBanx as a fintech for creators and brands, with discussion of mission, growth, and longer-term product direction.
Liputan6 · Jun 2023
UpBanx launched UpThinx, an AI content-generation product for creators, influencers, brands, agencies, freelancers, and other creative-economy professionals.
LinkedIn · May 2023
Wafa Taftazani introduced UpThinx and said UpBanx had been using AI to improve creditworthiness using non-traditional data, and would extend that capability into AI-assisted content creation.
DealStreetAsia · Jan 2022
UpBanx raised $5.2M in a pre-seed round backed by Y Combinator, Alpha JWC Ventures, Alto Partners, Number Capital, and several angels/creators.
Jobs and careers at UpBanx
0 jobs at UpBanx
No open positions
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