Unusual blog · Mar 2026
Company announcement of a free, open-source tool that shows when AI agents crawl websites, which pages they read, and how that traffic changes over time.
Discover and change how AI models talk about your brand.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Unusual is a San Francisco-based AI brand management / AI marketing startup that helps B2B companies understand and change how AI models like ChatGPT, Claude, Gemini, and Perplexity describe and recommend their brands. The company frames this as "AI Brand Alignment" or "AI Relations," combining model surveys, interpretability-driven analysis, and content/strategy interventions.
Primary product
AI Brand Alignment / AI Relations platform for understanding and influencing how AI models describe and recommend a brand.
Founded
2024
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AI brand management / AI marketing
Offices
San Francisco, California, United States
Business model
B2B SaaS
services
consulting
Funding
Stage
Seed
Total raised
$3.6M
Latest round
Seed · Jan 2026
Latest amount
$3.6M
Jan 2026 · BoxGroup
People & investors
Work & culture
Small team with a high-intensity, trust-first culture; the hiring page emphasizes respect, everyone contributing to customer service, and willingness to do hard work and occasional big sprints.
Compensation
Public YC job listings show broad comp bands, including roughly $100K-$300K base salary ranges plus equity (about 0.01% to 1.50% depending on role).
Product & market
Pricing
Scoped per engagement; no public list pricing or tiers, with a free initial analysis and no free plan.
Differentiators
- —Defines the category as AI Brand Alignment / AI Relations rather than simple AI visibility tracking
- —Uses black-box interpretability on AI models to explain why they form brand opinions
- —Combines surveys, reporting, and content/strategy interventions into a closed-loop workflow
- —Tracks AI crawls and citation / share-of-answer style metrics to measure ROI
- —Offers both platform-assisted and full-service engagements
- —Maintains an AI-readable documentation subdomain at llms.unusual.ai
- —Provides Agent Analytics for AI bot crawl visibility
Technology
React
Python
Stripe
GitHub
Terraform
Gatsby
LinkedIn
OpenAI
polling
TypeScript
Docker
Customers
Monarch Money
Reducto
Popl
Axia PR
Meerkat Media
Change.org
Astronomer
Competitors
AthenaHQ
Peec
Scrunch
Hall
Semrush
Rankscale
Otterly
Profound
Scale & contact
Estimated revenue
About $0.4M-$0.5M in estimated ARR
Estimated monthly visits
9.5K
Traffic estimate as of Jul 2026
Latest news
AdExchanger · Jan 2026
Feature on Unusual's positioning in AI search / brand recommendation, including how the company surveys models, identifies sources, and recommends content interventions.
FinSMEs · Jan 2026
Independent funding coverage confirming the $3.6M raise and the same backers, plus a concise description of the company and its AI brand alignment platform.
GlobeNewswire / Unusual · Jan 2026
Official funding announcement for Unusual's $3.6M seed round led by BoxGroup, Long Journey Ventures, Y Combinator, Max Mullen, and Phosphor Capital; includes customer examples and product framing.
SiliconANGLE · Jan 2026
Profile/interview coverage highlighting Will Jack's background, Unusual's approach to AI discoverability, and the company's move from visibility to recommendation quality.
Jobs and careers at Unusual
9 jobs at Unusual
Staff/Senior Software Engineer, Document Intelligence & Data Infrastructure (Helios)
On-site
New York, New York
2d ago
On-site
Full-time
Staff/Senior Software Engineer, Agent Engineering (Helios)
On-site
New York, New York
2d ago
On-site
Full-time
Product Marketing Manager
Hybrid
San Francisco, California
1w ago
Hybrid
Full-time
Founding Growth Lead
Hybrid
New York, New York
3w ago
Hybrid
Full-time
Account Executive - GovSignals
Remote
Washington D.C.
2mo ago
Remote
Full-time
Operating Partner - Founder Services & Platform
On-site
San Francisco Bay Area
2mo ago
On-site
Full-time
Founding Account Executive - Roboto AI
Remote
Seattle, Washington
2mo ago
Remote
Full-time
Chief Executive Officer - Stealth Startup
On-site
San Francisco Bay Area
2mo ago
On-site
Full-time
Senior Principal AI Engineer -Enfi
On-site
Boston, Massachusetts
7mo ago
On-site
Full-time