UnitedMasters

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

UnitedMasters is a Brooklyn-based music technology platform founded in 2017 by Steve Stoute that helps independent artists distribute music, retain master ownership, monetize through brand/sync partnerships, and access artist services; it also serves brands and leagues with cleared music/licensing opportunities.

Primary product

Independent artist music distribution platform with brand/sync licensing and artist services

Founded

2017

Headquarters

Dumbo, Brooklyn, New York, United States

Team size

300-400

Work style

Hybrid

Industry

Music technology

Sub-industry

Independent music distribution and artist services

Offices

Dumbo, Brooklyn, New York, United States

Union Square, San Francisco, California, United States

Business model

Artist subscription plans

Brand and sync licensing

Artist services / label services

B2B partnerships

Funding

Stage

Series C

Total raised

$240M

Latest round

Series C · Oct 2021

Latest amount

$50M

Series C

Oct 2021 · Andreessen Horowitz

$50M

Series B

Mar 2021 · Apple

$50M

Series A

Nov 2017 · Alphabet

$70M

People & investors

Leadership

Steve Stoute

Founder & CEO

Jack Bernstein

Chief Product and Technology Officer

Nicole Halbeisen Keller

Chief Administrative Officer / Chief People Officer

Investors

Work & culture

Mission-driven and creator-led, with a strong emphasis on ownership, independence, and collaboration across musicians, marketers, engineers, and storytellers; the company also describes a hybrid, mostly onsite culture with flexibility for remote work away from the office.

Work style

Hybrid

Benefits

Medical, dental, and vision coverage

Talkspace mental health support

401(k) matching

Paid winter break

Work From Away (up to 5 weeks per year)

Future Leaders Program

Minors Development Grant Program

MVP award recognition

Product & market

Pricing

Freemium/self-serve subscription tiers for artists, plus premium invite-only services and licensing offerings; public plans include DEBUT (free), DEBUT+ ($19.99/year), and SELECT ($59.99/year).

Differentiators

—Artists retain ownership of their masters
—Brand partnership and sync opportunities embedded in the platform
—Real-time royalties / faster payouts
—Artist marketing and development tools such as Blueprint AI
—Direct deals with major platforms and brands

Technology

Salesforce

Marketo

Jira

Confluence

Looker

Okta

Braze

NetSuite

Google Workspace

Greenhouse

Tableau

Amplitude

Figma

Kubernetes

TypeScript

Python

JavaScript

Django

GraphQL

HubSpot

Customers

Independent artists

Brands and advertisers

Sports and media partners

Music supervisors and licensing buyers

Competitors

DistroKid

TuneCore

CD Baby

ReverbNation

Amuse

Scale & contact

Estimated revenue

Estimated US$10M-$20M; third-party company profile estimate is about US$11.1M annual revenue.

Estimated monthly visits

759.5K

Traffic estimate as of May 2026

privacy@unitedmasters.com

Signals & risks

Other

Oct 2025

UnitedMasters announced it would sunset DEBUT free-tier distribution to streaming and social platforms; existing DEBUT releases were queued for takedown unless users upgraded to DEBUT+ or SELECT.

Source

Latest news

UnitedMasters Launches Game-Changing Features for Independent Artists with Real-Time Royalties and Blueprint AI

WebWire / press release · May 2025

Announced Blueprint AI and Real-Time Royalties, including near-instant daily payouts for eligible artists on major DSPs and expanded artist tooling.

UnitedMasters extends music distro partnership with NFL through 2027 season

Music Business Worldwide · Oct 2024

UnitedMasters renewed and expanded its NFL partnership, extending cleared-music access through the 2027 season.

UnitedMasters Signs TikTok Deal After Merlin Negotiations Collapse

Billboard · Oct 2024

Reported UnitedMasters reached a direct multi-year licensing agreement with TikTok, expanding commercial music library opportunities for artists.

UnitedMasters launches new $20-a-year subscription tier that allows artists to keep 100% of royalties

Music Business Worldwide · Aug 2024

Covered the launch of DEBUT+, a low-cost annual plan that keeps artists at 100% royalties and broadens access in priority markets.

UnitedMasters appoints LaTrice Burnette as Executive Vice President/Head of Music

UnitedMasters · Jun 2024

Official company announcement naming LaTrice Burnette EVP/Head of Music to lead artist services and music operations.

Jobs and careers at UnitedMasters

18 jobs at UnitedMasters

Commerce & Artist Marketing Coordinator

On-site

Artist Marketing

Brooklyn, NY; UnitedMasters

1d ago

On-site

Full-time