Acquisition
Aug 2025UBITS acquired Mexican HRTech Valu to expand from corporate learning into AI-driven recruiting and become a fuller HR platform.
SourceLearning Hub for companies in Latam
ubits.com
HQ: Bogotá, Bogota, Colombia; Santiago, Santiago Metropolitan Region, Chile; Mexico City, CDMX, Mexico; Lima, Callao Region, Peru; Panama City, Panama, Panama; Remote
201-500
B2B
Company research
Public company, workplace, funding, and market signals
Overview
UBITS is a LATAM-native, B2B modular HR-tech platform that started with corporate learning and now spans recruitment, learning, performance, surveys, and operations, with AI agents and Spanish-language content for enterprise talent teams.
Primary product
Modular all-in-one HR and talent management software
Founded
2018
Headquarters
Ciudad de México, Mexico
Team size
150-200
Industry
Technology, Information and Internet
Sub-industry
HR tech / corporate learning and talent management software
Offices
Ciudad de México, Mexico
Bogotá, Colombia
Business model
B2B SaaS
Enterprise software subscriptions
Modular add-on licensing
Implementation and onboarding services
Managed customer success / support
Funding
Stage
Series B
Total raised
$32.6M
Latest round
Series B · Jan 2022
Latest amount
$25M
People & investors
Leadership
Co-Founder & CEO
Chief Financial Officer
VP, Sales / Chief Sales Officer
VP, Customer Success
Vice President Human Resources
Chief of Staff
Founders
Co-Founder
Work & culture
Public career messaging emphasizes Great Place to Work status, continuous learning, frugality, transparency, disciplined execution, adaptability, teamwork, ownership, and customer obsession.
Compensation
No public salary bands or compensation ranges were found; open roles on the careers page are posted as full-time positions without pay disclosure.
Product & market
Pricing
Custom quote-based B2B pricing, sold modularly by product/module and implemented via demo-led sales.
Differentiators
- —100% modular HR platform
- —Latin America-native product and content
- —AI-assisted talent workflows
- —Closed-loop skills diagnose → assign → measure approach
- —Spanish-language regional learning content
- —Integrates with existing customer infrastructure
- —Covers the full talent cycle from recruiting to development
Technology
HubSpot
Moodle
Jira
Zendesk
React
Angular
TypeScript
JavaScript
PHP/Laravel
Python
MySQL
MongoDB
Redis
AWS Lambda
Google Cloud Platform
Datadog
Cloudflare
Bitbucket
Power BI
Looker
Customers
Homecenter
Alsea
Mercado Libre
Totalplay
Unilever
GNP
Konfío
Genomma Lab
Mattel
Competitors
Workday
Cornerstone
People Strong
Udemy
Crehana
Collective Academy
Alura
Coderhouse
Bedu
Scale & contact
Estimated revenue
USD 25M–50M
Estimated monthly visits
57.8K
Traffic estimate as of May 2026
Signals & risks
Latest news
Startups Latam · Aug 2025
Reports UBITS acquired Valu, framed as a move to add AI recruiting and expand its all-in-one talent platform; cites expected $2M incremental revenue in 2025 and clients such as GNP, Konfío, Genomma Lab, and Mattel.
Latam Republic · Aug 2025
Covers the Valu acquisition and Serena AI recruitment module, plus UBITS claims about cutting hiring time and cost and extending from learning into the full talent cycle.
Diario Sustentable · Feb 2025
Describes UBITS, Unilever, and Coursera launching a free business-development program for young people in Chile.
TechCrunch · Jan 2022
Announces UBITS's $25M Series B led by Riverwood Capital, with Owl Ventures, Endeavor Catalyst, Roble Ventures, and Stanford strategic participation.
Forbes Colombia · Jun 2021
Covers the $5M Series A led by Owl Ventures and UBITS's expansion plans into Chile, Central America, and Spain.
Jobs and careers at UBITS
0 jobs at UBITS
No open positions
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