NUS News · Jul 2025
Profiled Benjamin Tee as a Tatler Gen.T 2025 honouree and reiterated that he co-founded Twoplus Fertility to make at-home fertility aids more accessible.
An effective home-use fertility treatment for natural conception
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Singapore-based direct-to-consumer fertility startup offering home-based fertility aids and conception kits. Its mission is to help 1 million couples conceive over 10 years.
Primary product
Applicator Extra at-home insemination kit
Founded
2019
Headquarters
Singapore, Singapore
Team size
10-20
Work style
Flexible
Industry
Wellness and Fitness Services
Sub-industry
At-home fertility aids / reproductive health
Offices
2 Sims Close, #03-04, Gemini @ Sims, Singapore 387298
Business model
direct-to-consumer e-commerce
medical device retail
consumer health products
Funding
Stage
Pre-Series A
Total raised
$5.3M
Latest round
Pre-Series A · May 2022
Latest amount
$5.2M
May 2022 · Monk's Hill Ventures
Aug 2020 · Y Combinator
People & investors
Leadership
Co-founder & CEO
Co-founder
Vice President of Growth
Senior Manager, Business Operations
QARA Manager
Work & culture
Mission-driven, science-backed, and startup-like. Public hiring materials emphasize ownership, cross-functional execution, technical rigor, and fast growth for high performers.
Work style
Flexible
Compensation
A public Marketing & GTM Associate posting quoted S$3,500-S$4,500/month and described faster compensation growth for strong performers. Broader compensation bands were not public.
Benefits
Direct line to leadership
Remote flexibility for the right person
Rapid growth and expanded scope for high performers
Product & market
Pricing
D2C one-time purchase pricing with cycle packs and bundles; the Applicator is sold in 1-, 3-, 5-, and 8-cycle packs, with rewards and cashback/referral promotions.
Differentiators
- —at-home fertility aid rather than clinic-based treatment
- —non-invasive and discreet home use
- —medical-grade silicone and FDA-cleared Applicator
- —direct shipping from Singapore
- —bundled supplements, lubricant, and test-kit offers
Technology
Shopify
Klaviyo
Google Analytics 4
Amplitude
Mixpanel
Meta/Facebook
Instagram
WeChat
Canva
Adobe Creative Suite
SolidWorks
Impact.com
WhatsApp
Customers
couples trying to conceive
people avoiding penetrative sex
individuals/couples with unexplained infertility
couples with low sperm count or concentration
couples dealing with low ovarian reserve or post-IVF/IUI frustration
single parents and LGBTQ couples
Competitors
traditional IVF/IUI clinics
biozhena corporation
Amoena
Organic Initiative
Pharm Forward
Scale & contact
Estimated revenue
SGD 1M-10M (as of Dec 31, 2023)
Estimated monthly visits
28.5K
Traffic estimate as of Jul 2026
Latest news
twoplus Fertility blog · Mar 2025
A customer story describing pregnancy after one cycle using the twoplus Applicator, useful as recent proof-of-outcome marketing content.
Business Wire · Feb 2024
Announced FDA clearance for the twoplus Applicator, highlighted over 10,000 couples helped in the UK and Asia, and framed the product as a private, affordable at-home fertility option.
TechCrunch · May 2022
Reported the $5.15M Pre-Series A round led by Monk's Hill Ventures, with participation from Golden Gate Ventures, Anthro Ventures, and Dr. Jack Wang.
Monk's Hill Ventures · May 2022
Primary funding announcement describing the product ecosystem, prior investors, and the company’s home-based fertility mission.
Jobs and careers at twoplus fertility
0 jobs at twoplus fertility
No open positions
Check back later for new openings