Acquisition
Jun 2022Truora acquired Brazilian e-signature company ZapSign to expand its document-signing capabilities and grow in Brazil; deal terms were not disclosed.
SourceReliable background checks & fraud prevention tools for Latin America.
Company research
Public company, workplace, funding, and market signals
Overview
Truora is a Latin American B2B SaaS platform that helps businesses verify identities, run background checks, collect electronic signatures, and automate customer interactions through WhatsApp/API workflows for onboarding, fraud prevention, and compliance.
Primary product
Digital identity verification and onboarding platform (API, web, and WhatsApp)
Founded
2018
Headquarters
San Francisco, California, United States
Team size
201-500
Industry
IT Services and IT Consulting
Sub-industry
Identity verification and fraud prevention software
Offices
Battery Street, San Francisco, California 94111, United States
Carrera 12 # 90-20, OF 504, Bogotá, Colombia
Carrera 84a #14-115, Cali, Valle del Cauca, Colombia
Málaga 85, Las Condes, Santiago, Chile
São Paulo, Brazil
Av. Ejército Nacional 351, Piso 3, Miguel Hidalgo, Mexico City, Mexico
Business model
B2B SaaS
API-based software
Usage-based / volume-based pricing
Direct sales
Enterprise demo-led sales
Funding
Stage
Series A
Total raised
$18.7M
Latest round
Series A · Apr 2022
Latest amount
$15M
People & investors
Leadership
Co-founder & CEO
Co-founder & CPO
David Cuadrado
Co-founder & CTO
Co-founder
Gregorio Arcila Pérez
Head of Growth & GTM Mexico
Gabriel Bernardi
Vice President of Products
Renato Haidamous Rampazzo
CGO (Chief Growth Officer)
Vivian Oliveira
Head of Human Resources
Ana Milena Marquez Ramirez
Head of Operations
Sergio Guzmán Mayorga
Technical Lead
David Giraldo Gaviria
Head of People (HR)
Aileen Yang
Technical Director
Work & culture
Public culture material describes Truora’s ‘Truniverse’ values as Trust, Ownership, Straight Talk, and Grit. The company emphasizes transparency, weekly all-hands updates, direct feedback, resilience, and helping teammates learn and improve.
Compensation
No public salary bands were found. Public postings and employer pages mention equity, performance bonuses, generous PTO, flexible schedules, remote-work options, and a referral bonus, but not standardized cash compensation ranges.
Benefits
Company equity
Performance bonuses
Generous PTO
Paid sick days
Remote work program
Apprenticeship programs
Flexible schedule
Health plan
Meal service at Bogotá/Cali offices
Language classes
Work from anywhere in the world
Referral bonus
Product & market
Pricing
Plans based on check volume, with demo/contact-sales-led enterprise pricing and volume-based add-on checks.
Differentiators
- —All-in-one suite spanning identity verification, background checks, e-signatures, and WhatsApp engagement
- —Latin America specialization with support for multiple local ID documents and compliance needs
- —API, web, and WhatsApp integrations
- —Fraud models, OCR, facial recognition, and KYC/AML-oriented workflows
- —Available through AWS Marketplace and direct enterprise sales
Technology
AWS
AWS Lambda
SQS
SNS
API Gateway
Terraform
Python
JavaScript
Java
TensorFlow
PyTorch
Snowflake
HubSpot
Salesforce
Segment
Zendesk
Jira
Google Cloud
OAuth
Git
Customers
Rappi
Tuya
Fincomercio
Didi
Liftit
Bancolombia
Clara
Global 66
Homie
Addis
Competitors
Proof
Shufti
LOQR
Fourthline
Ondato
Certifaction
DocuSign
Checkr
Scale & contact
Estimated revenue
Public reporting conflicts; one 2025 interview reported about US$16M in 2024 revenue, while company-profile sources show much lower estimates. Best public range: roughly US$10M-US$20M.
Estimated monthly visits
117.9K
Traffic estimate as of Jan 2026
Signals & risks
Latest news
AL Día News · Jan 2025
Profile interview said Truora's 2024 revenue grew to about US$16M, the company reached break-even, and it was focusing on expansion in Mexico and the United States.
LatamList · Apr 2024
Truora partnered with AWS to distribute its products in AWS Marketplace, aiming to reduce acquisition time and improve credibility, especially for financial institutions.
LatamList · Jul 2023
Truora became a Meta business solutions provider, strengthening its WhatsApp customer-engagement platform and customer-retention capabilities.
Bloomberg Línea · Jun 2022
Truora acquired Brazilian e-signature company ZapSign; the deal terms were not disclosed and the acquisition expanded Truora's Brazil presence.
TechCrunch · Apr 2022
TechCrunch reported Truora's $15M Series A led by Propel Venture Partners and Accel at a $75M post-money valuation.
Jobs and careers at Truora
0 jobs at Truora
No open positions
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