Acquisition
Jul 2026BasicBlock acquired TrueNorth in July 2026, which is a major ownership and operating-structure change for the company.
SourceTrueNorth gives truckers a single place to manage their business.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
TrueNorth is a San Francisco-based trucking software company founded in 2019 that offers a free AI loadboard plus AI dispatcher for carriers and brokers. Its platform focuses on load matching, carrier-broker relationship management, and back-office workflow automation; the company was acquired by BasicBlock in July 2026.
Primary product
Free loadboard and AI dispatcher (Loadie) for trucking
Founded
2019
Headquarters
San Francisco, California, United States
Team size
11-50
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
Freight tech / trucking software / loadboard and dispatch platform
Offices
Open Positions
0 jobs at TrueNorth
No open positions
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