TrueBiz blog · Apr 2026
TrueBiz launched MDX, a member-governed data consortium for sharing merchant risk history and adverse events without raw PII.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
TrueBiz is a YC-backed fintech/regtech company that automates KYB and merchant risk underwriting for financial services. Its core platform analyzes a business’s web presence, company documents, and ongoing online signals to produce fast legitimacy/risk decisions and continuous monitoring.
Primary product
AI-powered merchant risk / KYB verification platform
Founded
2022
Headquarters
New York, New York, United States
Team size
1-10
Work style
Remote
Industry
Fintech / RegTech
Sub-industry
KYB, merchant risk management, and business verification software
Business model
B2B SaaS
API-first software
Enterprise software
Demo-led sales
Funding
Stage
Seed
Total raised
$2.9M
Latest round
Seed Round · Jan 2023
Latest amount
$2.4M
Jan 2023 · Flourish Ventures
Sep 2022
Jul 2022
People & investors
Leadership
Co-Founder and Chief Executive Officer
Director of Customer Success
Product Director
Business Development Lead
Brand and Marketing Lead
Founders
Co-Founder and former CTO
Work & culture
Lean, early-stage, revenue-generating, and high-ownership. Public hiring language emphasizes a small remote US team, fast decision-making, hands-on execution, and building in a fast-paced environment with limited process overhead.
Work style
Remote
Visa sponsorship
Limited
Compensation
Public YC job postings show remote (US) full-time roles with salary ranges including Senior Software Engineer at $125K-$180K plus 0.10%-0.25% equity, Senior Sales Development Representative at $90K-$150K, and Director/Business Development roles at $120K-$210K.
Product & market
Pricing
Quote-based / demo-led enterprise pricing; API-first, with some network features marketed as included at no additional cost to core onboarding and monitoring customers.
Differentiators
- —Analyzes 250+ data points and hundreds to 2,000+ web sources quickly
- —Returns risk assessments in under 30 seconds
- —Continuous merchant monitoring, not just point-in-time KYB
- —Merchant Data Exchange / shared memory for merchant risk
- —Mastercard-approved Merchant Monitoring Service Provider
- —API-first workflows with webhooks and configurable risk profiles
- —Risk signals include website content, closure, sentiment, transaction laundering, and connected entities
Technology
LLMs
proprietary machine learning
API-first platform
webhooks
OpenAPI/Redoc documentation
HubSpot scheduling
Scrapy spiders
AWS / encrypted storage
TLS
business graph / knowledge graph
Customers
Visa Cross-Border Solutions
Mastercard
Autobooks
Unzer
Meow
top US acquiring banks
global fintechs
payment providers
financial institutions
Competitors
Coris
IDnow
Yoti
Onfido
Middesk
Socure
Alloy
Provenir
Dun & Bradstreet
LexisNexis Risk Solutions
Scale & contact
Estimated revenue
About $1M ARR (public estimate as of 2025-04-10)
Estimated monthly visits
1.3K
Traffic estimate as of Jun 2026
Latest news
TrueBiz blog · Mar 2026
TrueBiz says Mastercard selected it for Start Path Security Solutions, highlighting merchant-risk analysis across 250+ signals and collaboration with Mastercard’s ecosystem.
TrueBiz blog · Mar 2026
TrueBiz announced a partnership with Autobooks to modernize merchant underwriting for more than 1,000 banks and credit unions.
TrueBiz blog · Mar 2026
Launch of the Merchant Monitoring product, including Merchant Monitoring Lite and Merchant Risk Core, with API-first ongoing risk tracking and Mastercard MMSP positioning.
TechCrunch · Jan 2023
TechCrunch covered TrueBiz’s $2.4M seed round led by Flourish Ventures, with participation from Homebrew, The Fintech Fund, and Y Combinator.
Jobs and careers at TrueBiz
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