Acquisition
Aug 2016Acquired substantially all assets of Next Step Network, a payment-card issuer focused on people in recovery.
SourceFinancial Services for Financial Caregivers.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
True Link Financial is a mission-driven fintech that helps vulnerable older adults, people with disabilities, people in recovery, and the families/professionals who support them manage and protect money. Its core offerings center on customizable spending cards and related financial products/services with fraud and spending controls, plus investment/advisory services through its SEC-registered advisory subsidiary.
Primary product
Customizable spending cards and family-banking / fraud-protection financial services
Founded
2012
Headquarters
San Francisco, California, United States
Team size
51-200
Work style
Hybrid
Industry
Financial Services
Sub-industry
Fintech / family banking / fraud protection / investment services
Offices
San Francisco, California, United States
Brooklyn, New York, United States
Denver, Colorado, United States
Kingston, New York, United States
Business model
B2C
B2B2C
B2B
Funding
Stage
Series B
Total raised
$68.6M
Latest round
Venture / Series B (latest disclosed in Exa; later press mentions no new VC since 2020) · Sep 2019
Latest amount
$2.1M
Jul 2020 · Khosla Ventures / Centana Growth Partners
Oct 2017 · QED Investors
Nov 2016
Jan 2015 · Cambia Health Solutions
People & investors
Leadership
Kai Stinchcombe
CEO and Co-Founder
Claire McDonnell
Co-Founder and COO
Kara Brewer
Chief Strategy Officer
Jessica Rossman
VP, General Counsel and Chief Compliance Officer
Jeremy Sapriel
VP of Product
Amanda Jenkins
VP, Strategy & Growth
Paige Kirstein
Vice President of Client Success
Stephanie Bellis
Sr. Director, Marketing
Bradley Mazzamuto
Director, Customer Support Operations
Peter Wall
Director of Fiduciary Services
Jim Wolverton
Director of Fiduciary Education
Aly Agoff
VP of Design
Leng X.
Investment Operations Lead
Investors
Work & culture
Public sources describe the company as caring, diverse, values-driven, and mission-oriented, with an emphasis on helping families navigate sensitive financial challenges and on hiring mission-aligned talent.
Work style
Hybrid
Compensation
Public salary signals from third-party data suggest engineering compensation around $192k annualized and customer operations around $73k annualized, but official compensation bands were not publicly found.
Product & market
Pricing
Subscription and/or service fees for card and financial products; exact public pricing was not fully confirmed from primary sources in this search.
Differentiators
- —Purpose-built for vulnerable populations and caregivers
- —Customizable spending controls and merchant restrictions
- —Fraud/scam protection focused on older adults and other at-risk users
- —Distribution via programs and institutional partners in all 50 states
- —Strong mission-led positioning with advisory/investment offerings alongside card products
Technology
webpack
GitHub
GitHub Actions
PCI
SQL
React
Zendesk
Angular
Python
Stripe
Django
Redux
Slack
JavaScript
Google Workspace
Figma
Salesforce
Zoom
Customers
Individuals and families caring for older adults, people with disabilities, and people in recovery
Treatment programs
Elder law attorneys
Home care providers
Nonprofits
Government programs
Banks and credit unions
Partnership customers in state ABLE and 529 programs
Competitors
Greenlight
Monzo Kids / family banking products
Bloom
Current family features
ABLE/529 program administrators
Fraud-protection and spend-control fintechs
Scale & contact
Estimated revenue
~$30M-$40M annually (Exa/third-party estimates and Forbes/Business Wire references indicate about $30M in 2024; Exa shows ~$38M)
Estimated monthly visits
854.7K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Business Wire · Jun 2026
Huntington and True Link won Best Bank-Fintech Partnership for building a fully integrated family-banking platform offered at scale.
Business Wire · Mar 2026
Introduced Retina, a 24/7 AI researcher that screens merchants and blocks scam charges in real time; the company said it had screened 3.8M merchants and saves customers about $1,700 per year.
Business Wire · Feb 2026
Announces product expansion, cites over $67M raised, profitability/cash-flow positivity since 2020, and strategic investors.
True Link Financial · Sep 2025
Announced Huntington's caregiver and teen banking launch powered by True Link, with the company saying it had served more than 250,000 families and built a profitable business serving caregivers and vulnerable populations.
Business Wire · Sep 2025
Highlights family banking partnership, scale, and True Link's platform for older adults, teens, people with disabilities, and recovery customers.
Jobs and careers at True Link
2 jobs at True Link
Senior Investment Advisor, Business Development - California
Remote
Investment Platform
Remote - in US; USA
2w ago
Remote
Full-time
Principal Product Designer
Remote
Design
Remote - in US
3mo ago
Remote
Full-time